''BOSH!: Simple Recipes. Amazing Food. All Plants.'' is a 2018

cookbook A cookbook or cookery book is a kitchen reference containing recipes. Cookbooks may be general, or may specialize in a particular cuisine or category of food. Recipes in cookbooks are organized in various ways: by course (appetizer, first cour ...

by the British duo of the same name, known for their

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

recipes.

Background

Henry Firth and Ian Theasby started the Facebook channel "BOSH!" in June 2016, where they published videos of vegan cookery. The two were school friends from Sheffield; they became vegan in the mid-2010s. Their videos, posted across social media each weekday, were receiving 25million views on Facebook per month at the time of the book's release. The duo were inspired by

Jamie Oliver James Trevor Oliver MBE OSI (born 27 May 1975) is an English chef, restaurateur and cookbook author. He is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants. Oliver reache ...

and own many of his cookbooks. Firth and Theasby said that their aim with the book was to "put more plants on more plates, whether that’s one day a week or seven days a week". They wanted the recipes to be "easy" and "fuss-free".

Synopsis

''BOSH!'' features 140 vegan recipes. Meals include carbonara, chili, mushroom pie and an alternative to fish and chips; there are also desserts such as brownies and churros, as well as cocktails. Some are grouped by theme, such as "The Big Chinese Takeout", "Spanish Spread" and "A Tex-Mex Style Fiesta". The book is illustrated and nutritional information is provided in a section at the end. Instructions are based on a convection oven.

Publication and sales

It was published by

HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...

' imprint HQ in the UK, and its imprint

William Morrow and Company William Morrow and Company is an American publishing company founded by William Morrow in 1926. The company was acquired by Scott Foresman in 1967, sold to Hearst Corporation in 1981, and sold to News Corporation News Corporation (abbrev ...

in the US. '' The Bookseller'' reported that eight publishers participated in an auction for the book rights, and the deal made with Firth and Theasby was between £100,000 and £1million. The deal was for two books, the second of which – ''BISH BASH BOSH!: Amazing flavours. Any meal. All plants.'' – was published in April 2019. HQ employee Joanna Rose commented that visual media such as billboards and social media videos were scheduled mostly between 3p.m. and 6p.m., when consumers would be most hungry. UK sales reached 350,000 copies in 2018. It was the best-selling vegan cookbook on

Nielsen Bookscan BookScan is a data provider for the book publishing industry that compiles point of sale data for book sales, owned by The NPD Group in the United States and the Nielsen Company in the United Kingdom, Ireland, Australia, New Zealand, India, South ...

and was number one on ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...

''s Bestsellers for four weeks. By 2020, it was one of the 50 most-sold cookbooks in the UK. Firth and Theasby published several further cookbooks in the following years, along with the book ''How to Live Vegan'', reaching a million sales of their books by January 2022.

Reception

The book won a 2019 British Book Awards in the category "Non-Fiction: Lifestyle Book of the Year". Publishers HQ won the Marketing Strategy of the Year Award. It was awarded Best Vegan Cookbook at the

PETA Peta or PETA may refer to: Acronym * Pembela Tanah Air, a militia established by the occupying Japanese in Indonesia in 1943 * People for the Ethical Treatment of Animals, an American animal rights organization * People Eating Tasty Animals, an ...

Vegan Food Awards in 2018. For ''

Library Journal ''Library Journal'' is an American trade publication for librarians. It was founded in 1876 by Melvil Dewey. It reports news about the library world, emphasizing public libraries, and offers feature articles about aspects of professional prac ...

'', Lisa Campbell recommended the book as "an excellent choice for established and aspiring vegans who crave meaty flavors and substantial recipes".

References

{{reflist British cookbooks Vegan cookbooks