BK Tee Vee was
Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...
's
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
-inspired advertising campaign from 1991 to 1993.
History
The campaign was created by the
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
based agency
D'Arcy Masius Benton & Bowles. The original advertisements were used to promote the Burger King Every Day Value Menu and
BK Dinner Baskets
Burger King Dinner Baskets were a series of products introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add appeal to families and customers looking for a "higher class" meal found in famil ...
. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s ''
Where's Herb?'' campaign. One of the main parts of the plan was to introduce a
value menu in response to
McDonald's,
Taco Bell and
Wendy's.
Many of the advertisements featured
Dan Cortese
Daniel James Cortese (; born September 14, 1967) is an American actor and director. He played Perry Rollins on ''Veronica's Closet'' and Vic Meladeo on '' What I Like About You''.
Early life and education
Of Italian (Calabrese) descent, Cortese ...
as Dan the Whopper Man, while others used clips from the
rap music
Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
ians
Kid 'n Play's film ''
House Party''. The cross-promotion of the
Disney film ''
Aladdin
Aladdin ( ; ar, علاء الدين, ', , ATU 561, ‘Aladdin') is a Middle-Eastern folk tale. It is one of the best-known tales associated with ''The Book of One Thousand and One Nights'' (''The Arabian Nights''), despite not being part of ...
'' was also advertised under this promotion, as well as ''
Last Action Hero''. The last commercials using this campaign were to promote ''
The Nightmare Before Christmas''.
The advertisement program was also used in the German market to promote a sandwich called the
Big Tex.
References
External links
BK Tee Vee Ad at ''Retro Junk''
Burger King advertising
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