Burger King Dinner Baskets were a series of products introduced in 1993 by the international
fast-food restaurant
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...
chain
Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...
. The products were designed to add appeal to families and customers looking for a "higher class" meal found in family style restaurants.
Product description
Varieties included:
*
Whopper Dinner Basket
* Steak Sandwich Dinner Basket
* Chicken Dinner Basket
* Shrimp Dinner Basket
* Flame-broiled Meatloaf Sandwich
*
Fried clams, regional fare for the
New England market
Side orders
* Choice of Fries or Baked Potato
* Choice of Cole Slaw or Side Salad
Also, complimentary
popcorn
Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion.
A popcorn kernel's strong hull contains the se ...
was given to customers to eat while waiting for their meal to be brought to their table.
Advertising
The campaign was created by
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
based agency
D'Arcy Masius Benton & Bowles. The original ads were used to promote the Burger King Every Day Value Menu and Burger King Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes including the failure of its 1980s ''
Where's Herb?'' campaign. One of the main parts of the plan was to introduce a
value menu in response to
McDonald's,
Taco Bell and
Wendy's.
Many of the ads featured
Dan Cortese
Daniel James Cortese (; born September 14, 1967) is an American actor and director. He played Perry Rollins on ''Veronica's Closet'' and Vic Meladeo on '' What I Like About You''.
Early life and education
Of Italian (Calabrese) descent, Cortese ...
as Dan the Whopper Man, while others included featured clips from
rap music
Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
artists
Kid 'n Play's film ''
House Party''. The cross-promotion of the
Disney film ''
Aladdin
Aladdin ( ; ar, علاء الدين, ', , ATU 561, ‘Aladdin') is a Middle-Eastern folk tale. It is one of the best-known tales associated with ''The Book of One Thousand and One Nights'' (''The Arabian Nights''), despite not being part of ...
'' was also advertised under this promotion, as well as
Last Action Hero. The last commercials using this campaign was when it promoted ''
The Nightmare Before Christmas''.
See also
*
Whopper
*
Burger King Specialty Sandwiches
The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sop ...
References
{{Burger King
Burger King foods
Products introduced in 1993