BHLDN ( disemvowelment of "beholden") is an American women's clothing

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

er that specializes in

wedding A wedding is a ceremony where two people are united in marriage. Wedding traditions and customs vary greatly between cultures, ethnic groups, religions, countries, and social classes. Most wedding ceremonies involve an exchange of marriage vo ...

dresses A dress (also known as a frock or a gown) is a garment traditionally worn by women or girls consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). It consists of a top piece that covers ...

, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...

, BHLDN is owned by

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, K ...

, and is a sister brand to

Anthropologie Anthropologie is an American clothing retailer with approximately 200 stores across the U.S., Canada, and the UK that offers an assortment of clothing, jewelry, home furniture, decoration, beauty products, and gifts. Anthropologie is part of ...

History

BHLDN launched its website on

Valentine’s Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thro ...

2011, and opened its first

brick-and-mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...

store in

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...

in August 2011. The retailer has since expanded to operating additional brick-and-mortar stores in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and New York, and shop-in-shop locations in Anthropologie stores in

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

, Bethesda,

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...

, Carlsbad, Century City, Chestnut Hill,

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

, Newport Beach, New York City, Palo Alto, Portland,

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

, Walnut Creek,

Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...

, and Westport. As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.

Products

BHLDN has carried gowns and accessories from fashion designers including Catherine Deane,

Tracy Reese Tracy Reese (born February 12, 1964) is an American fashion designer who specializes in women's ready-to-wear clothing, accessories, and home fashions such as linens. She is a board member of the Council of Fashion Designers of America, having b ...

, and Fleur Wood. BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service

Shutterfly Shutterfly, LLC. is an American photography, photography products, and image sharing company, headquartered in Redwood City, California. The company is mainly known for custom photo printing services, including books featuring user-provided im ...

, for a collection of wedding stationery. In April 2016, BHLDN launched a party dress collection, offering dresses for special events. In August 2016, BHLDN partnered with Indiana jewelry brand ILA to create a collection of nine engagement rings and

wedding band A wedding ring or wedding band is a finger ring that indicates that its wearer is married. It is usually forged from metal, traditionally gold or another precious metal. Rings were used in ancient Rome during marriage, though the modern pra ...

s to be sold through the BHLDN website.

References

External links

Official website
{{Urban Outfitters , state=collapsed Clothing retailers of the United States Clothing brands of the United States Companies based in Philadelphia Retail companies established in 2011