BBC Earth (formerly named Rush HD and radX) is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

discretionary service A discretionary service is a Canadian specialty channel which, as defined by the Canadian Radio-television and Telecommunications Commission, may be carried optionally by all subscription television providers. It replaces the previous category A ...

channel owned by Blue Ant Media. The brand and much of its programming is licensed from

BBC Studios BBC Studios is a British content company. It is a commercial subsidiary of the BBC that was formed in April 2018 through the merger of the BBC's commercial production arm and the BBC's commercial international distribution arm, BBC Worldwide. ...

, a subsidiary of the BBC that wholly owns the

BBC Earth BBC Earth is a brand used by BBC Studios since 2009 to market and distribute the BBC's natural history content to countries other than the United Kingdom. BBC Studios is the commercial arm of the public service broadcaster. BBC Earth commerc ...

brand. The channel broadcasts factual programming related to natural history and wildlife.

History

In April 2006, John Panikkar (co-founder of the channel's original owner, High Fidelity HDTV), was granted a licence by the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

(CRTC) to launch ''AHD'' (for ''Adrenaline HD''), described as "a national, English-language Category 2 high definition (HD) specialty programming undertaking... that would focus on the impact of high definition imagery on high-octane, limit-defying human activity and adventure that tests individual personal limits, both physical and mental." The channel launched on September 5, 2006 as Rush HD, with its name, and much of its programming, licensed from Rainbow Media, the owners of the Voom HD Networks, owners of the original Rush HD-branded channel in the United States. Like its American counterpart, Rush HD originally broadcast programming largely focused on high adventure and

extreme sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overl ...

such as snowboarding,

windsurfing Windsurfing is a wind propelled water sport that is a combination of sailing and surfing. It is also referred to as "sailboarding" and "boardsailing", and emerged in the late 1960s from the aerospace and surf culture of California. Windsurfing g ...

bungee jumping Bungee jumping (), also spelled bungy jumping, is an activity that involves a person jumping from a great height while connected to a large elastic cord. The launching pad is usually erected on a tall structure such as a building or crane, a ...

, and cliff diving. Over a year after the American version shut down, Rush rebranded as radX on August 23, 2010. With the rebrand, programming was expanded to include a broader range of action-related programming such as feature films, outdoor lifestyle, travel, reality television, and other programming aimed primarily at men. On December 21, 2011, radX's parent company, High Fidelity HDTV, announced that it had entered into an agreement to be purchased outright by Blue Ant Media, majority owners of Glassbox Television and minority owners of Quarto Communications. While initially purchasing 29.9% of the company, the remaining 70.1% was purchased after it was approved by the CRTC. In December 2016, Blue Ant Media announced that it had reached an agreement with

BBC Worldwide BBC Worldwide Ltd. was the wholly owned commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in January 1995. The company monetises BBC brands, selling BBC and other British programming for broadca ...

to rebrand radX as BBC Earth in January 2017, later confirmed officially as January 23, 2017.BBC EARTH UNVEILS PROGRAMMING LINE-UP FOR CANADIAN LAUNCH ON JANUARY 24
Blue Ant Media press release 01 10 17 Blue Ant Media has had a history of partnerships with the BBC, while its CEO Michael MacMillan assisted in launching the

BBC Canada BBC Canada was a Canadian English language specialty channel that mostly broadcast television series originally produced by the BBC, the public-service broadcaster of the United Kingdom. The channel was owned by Corus Entertainment (80% & manag ...

channel whilst working for

Alliance Atlantis Alliance Atlantis Communications Inc. (commonly known as Alliance Atlantis and commonly shortened to simply Alliance or Atlantis and formerly traded as TSX:AAC) was a Canadian media company that operated primarily as a specialty service operat ...

. BBC Worldwide North America president

Ann Sarnoff Ann Marie Sarnoff (née Misiaszek; born c. 1961) is an American television executive. She became the chairwoman and CEO of Warner Bros. in the summer of 2019. Sarnoff was the first woman to hold the position at the company. Early life and educati ...

remarked that Blue Ant Media had a strong interest in factual programming, and that the timing of the launch would coincide with the then-upcoming North American premiere of '' Planet Earth II''.

References

External links

BBC Earth website
{{BBC Television Blue Ant Media channels Television channels and stations established in 2006 Digital cable television networks in Canada English-language television stations in Canada International BBC television channels