BAND is a mobile community application that facilitates group communication. Created by

Naver Corporation The Naver Corporation is a South Korean internet conglomerate headquartered in Seongnam that operates the search engine Naver. Naver established itself as an early pioneer in the use of user-generated content through the creation of the onlin ...

, the service is available on

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

, Android, and desktop. Users can create separate spaces for communicating with members of different groups, depending on the purpose of those groups. Types of groups include existing circles such as sports teams, marching bands, campus groups, faith groups, teams, friends, family as well as interest-based groups, like those for hobbyists, gamers, and fans, which are also searchable within the app. BAND is a popular social app in Korea whose number of monthly active users surpassed that of

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

by June 2014.

Usage

Secret Bands are mostly created by pre-existing offline groups when members intend to stay connected, plan, and collaborate with each other via mobile. Examples of such groups include sports teams, clubs, classes, work teams, faith groups, organizations, and extended families. Once a member creates a group on the BAND app, the member can invite other members by sharing a Band URL via SMS, messenger apps, or email. The members then can sign up on the BAND app and join the group by clicking the

URL A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...

. Closed and Public Bands are created by interest-based groups, like people with common life experiences or hobbies, gamers, fans, and such. BAND launched a gaming platform in April 2014 allowing users to play games and compete with each other. In

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

, BAND has become an official communication tool in the Republic of Korea Army.

Features

Users can manage their preferences for notifications to select how and if they want their mobile notifications to be received. Band allows the group's leader to see which of the members have read the post using the "read by" feature so that users can easily track group member's participation.

COVID-19 pandemic

According to Naver, as the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

spread in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

in March 2020, the band's monthly live users exceeded 2.5 million, a 17-fold increase from 2016. The number of new groups increased by 140% and new subscribers increased by 81%. In addition, the number of groups that performed live broadcasting increased by 512% and the number of viewers increased by 886%. As

remote work Remote work, also called work from home (WFH), work from anywhere, telework, remote job, mobile work, and distance work is an employment arrangement in which employees do not commute to a central place of work, such as an office building, ware ...

and

distance education Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually in ...

are becoming more common, the band is drawing attention as a remote communication tool. This is because it provides functions such as live broadcasting, attendance check, voting, and group call online.

References

External links

Official Site: BAND
{{Naver Android (operating system) software IOS software South Korean social networking websites Instant messaging clients Internet properties established in 2013 Multilingual websites Computer-related introductions in 2012 2012 software