B2W is an
online retail company in
Latin America, as a result of the merger between
Americanas.com and
Submarino.com. Lojas Americanas are the controlling shareholder, with about 60% of the new company, while 40% is a free float.
The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.
B2W operates through the websites ''Submarino.com'', ''Americanas.com'', ''Shoptime'', ''Soubarato''. In Brazil, B2W has many competitors like
Amazon,
Cnova
Cnova N.V. is an e-commerce company, founded in June 2014. Cnova includes Cdiscount (operating in France, Belgium, Ivory Coast, Senegal and Colombia) and Cnova Brazil (operating in Brazil). Cnova N.V. is part of Groupe Casino, a French global ret ...
,
Walmart and
Mercado Libre.
In late 2013 B2W launch the Marketplace in Submarino and roll out to Americanas and Shoptime in 2014. In 2017 Marketplace reach more than R$ 4,5 billion.
B2W DIGITAL ANNOUNCES CASH GENERATION OF R$ 509 MILLION IN 4Q17
References
External links
B2W Digital Home Page
Americanas.com
Submarino.com
Shoptime.com
Soubarato.com
Companies listed on B3 (stock exchange)
Companies based in Rio de Janeiro (city)
Brazilian brands
Online retailers of Brazil
2006 establishments in Brazil
Retail companies established in 2006
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