''B.S. I Love You'' is a 1971 American

comedy-drama film Comedy drama, also known by the portmanteau ''dramedy'', is a genre of dramatic works that combines elements of comedy and drama. The modern, scripted-television examples tend to have more humorous bits than simple comic relief seen in a typical ...

directed and written by

Steven Hilliard Stern Steven Hilliard Stern (November 1, 1937 – June 27, 2018) was a Canadian television and documentary director, producer and writer. Biography Stern attended Ryerson Institute of Technology and served in the Canadian Infantry before inauguratin ...

and starring

Peter Kastner Peter Kastner (1 October 1943 – 18 September 2008) was a Canadian-born actor who achieved prominence as a disaffected youth in movies of the 1960s. Life and career Kastner was born in Toronto, Ontario, the son of Rose and Martin Kastner. His ...

. The style of the film is like many others of its era, taking its cues from ''

The Graduate ''The Graduate'' is a 1967 American romantic comedy-drama film directed by Mike Nichols and written by Buck Henry and Calder Willingham, based on the 1963 novel of the same name by Charles Webb, who wrote it shortly after graduating from Wil ...

'' and the raunchiness of the early 1970s, as Kastner plays a youthful TV commercials producer whose quest in life is to bed as many women as possible, while trying to remain faithful to his childhood sweetheart who remains in tow, awaiting the day they will marry. The film was released to little or no fanfare, and remains today a curious relic from the early 1970s. It is extremely hard to find, as it was never released on VHS and has not been released on DVD as of December 2018. It runs on the

Fox Movie Channel FX Movie Channel (FXM) is an American pay television channel owned by FX Networks, LLC, a subsidiary of the Walt Disney Television division of The Walt Disney Company. It is the sister channel of FX and FXX. The channel's programming consists l ...

from time to time, but it is an edited version (it runs 89 minutes, excising 10 minutes from the original theater release print).

Cast

- Paul Bongard *

Joanna Cameron Patricia Kara Cameron (September 20, 1948 – October 15, 2021), sometimes credited as JoAnna Cameron, was an American actress and model, perhaps best known for her portrayal of the title role on ''Isis'', a 1970s children's television series, wh ...

- Michele Ink *

Louise Sorel Louise Jacqueline Sorel (née Cohen, born August 6, 1940) is an American actress. She is perhaps best known for her role as Vivian Alamain in '' Days of Our Lives'' from 1992 to 2000, 2009 to 2011, 2017 to 2018, and 2020, Augusta Wainwright on '' ...

- Ruth *

Gary Burghoff Gary Rich Burghoff (born May 24, 1943) is an American actor who is known for originating the role of Charlie Brown in the 1967 Off-Broadway musical ''You're a Good Man, Charlie Brown'', and the character Corporal Walter Eugene "Radar" O'Reilly in ...

- Ted Bufman *

Joanna Barnes Joanna Barnes (November 15, 1934 – April 29, 2022) was an American actress and writer. Early life and education Barnes was born in Boston, Massachusetts, the eldest daughter of John Pindar Barnes and Alice Weston Mutch. She had two younger ...

- Jane Ink *

Richard B. Shull Richard Bruce Shull (February 24, 1929 – October 14, 1999) was an American character actor. Biography Early life Shull was born in Evanston, Illinois, the son of Zana Marie (née Brown), a court stenographer, and Ulysses Homer Shull, a manufa ...

- Finley Harris

Reception

Howard Thompson of ''The New York Times'' was positive, writing: "With young Mr. Kastner appealingly front and center, the movie skips along jauntily, wisely and amusingly, reined in by a snug cluster of key performances and the pointed, tart dialogue." Gene Siskel of the ''Chicago Tribune'' gave the film one star out of four and called it "one of those run-thru-the-park youth films in which a 25-year old male comes to realize that life isn't about ladder climbing in an advertising agency, but love, love, love. It's a better sentiment than a movie." Charles Champlin of the ''Los Angeles Times'' called the film "an enjoyment, not a masterpiece, innocently sexy and nicely witty, and with an engaging and talented cast."Champlin, Charles (March 17, 1971). "'B.S.' Spoofs the Ad Game". ''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

''. Part IV, p. 1. David McGillivray of ''

The Monthly Film Bulletin ''The Monthly Film Bulletin'' was a periodical of the British Film Institute published monthly from February 1934 to April 1991, when it merged with ''Sight & Sound''. It reviewed all films on release in the United Kingdom, including those with a ...

'' wrote: "Any film which shouts this loudly must, one feels, be trying to say something. Yet unless one can count a message which filters through about love being more important than financial gain, nothing very specific emerges from the flamboyant imagery...not even a statement about the ruthlessness of commercial advertising."

References

External links

* 1971 films 1971 comedy-drama films 20th Century Fox films American comedy-drama films American sex comedy films 1970s English-language films Films directed by Steven Hilliard Stern Films about advertising Films set in New York City 1971 directorial debut films 1970s sex comedy films 1970s American films English-language comedy-drama films {{comedy-drama-film-stub