Aveeno is an American brand of

skin care Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

and hair care products owned by American consumer goods and

pharmaceutical A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy (pharmacotherapy) is an important part of the medical field and re ...

company

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

. Aveeno was founded in 1945 by brothers Albert and Sidney Musher, and its first product was their Soothing Bath Treatment. The active ingredients in all Aveeno products are colloidal oats or oat extracts—

avenanthramide Avenanthramides (anthranilic acid amides, formerly called "avenalumins") are a group of phenolic alkaloids found mainly in oats (''Avena sativa''), but also present in white cabbage butterfly eggs (''Pieris brassicae'' and '' P. rapae''), and in ...

s, which have been branded as "active naturals". The brand slogan is "Better Ingredients. Better Skincare: Aveeno." Aveeno offers products to treat skin conditions such as

eczema Dermatitis is inflammation of the skin, typically characterized by itchiness, redness and a rash. In cases of short duration, there may be small blisters, while in long-term cases the skin may become thickened. The area of skin involved can ...

psoriasis Psoriasis is a long-lasting, noncontagious autoimmune disease characterized by raised areas of abnormal skin. These areas are red, pink, or purple, dry, itchy, and scaly. Psoriasis varies in severity from small, localized patches to complete ...

urushiol-induced contact dermatitis Urushiol-induced contact dermatitis (also called Toxicodendron dermatitis or Rhus dermatitis) is a type of allergic contact dermatitis caused by the oil urushiol found in various plants, most notably species of the genus '' Toxicodendron'': pois ...

pruritus ani Pruritus ani is the irritation of the skin at the exit of the rectum, known as the anus, causing the desire to scratch. The intensity of anal itching increases from moisture, pressure, and rubbing caused by clothing and sitting. At worst, anal ...

chickenpox Chickenpox, also known as varicella, is a highly contagious disease caused by the initial infection with varicella zoster virus (VZV). The disease results in a characteristic skin rash that forms small, itchy blisters, which eventually scab ...

hives Hives, also known as urticaria, is a kind of skin rash with red, raised, itchy bumps. Hives may burn or sting. The patches of rash may appear on different body parts, with variable duration from minutes to days, and does not leave any long-lasti ...

, and

sunburn Sunburn is a form of radiation burn that affects living tissue, such as skin, that results from an overexposure to ultraviolet (UV) radiation, usually from the Sun. Common symptoms in humans and animals include: red or reddish skin that is ho ...

. The name Aveeno is derived from the

scientific name In taxonomy, binomial nomenclature ("two-term naming system"), also called nomenclature ("two-name naming system") or binary nomenclature, is a formal system of naming species of living things by giving each a name composed of two parts, bot ...

for the common

oat The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural, unlike other cereals and pseudocereals). While oats are suitable for human con ...

, ''Avena sativa''. Aveeno was originally made by Rydelle Laboratories, a division of S. C. Johnson & Son, which dropped the Rydelle name in 1989, and was later purchased by Johnson & Johnson in 1999. In 2001, the brand was expanded into the baby care and body wash categories with Aveeno Baby and Aveeno Skin Relief Body Wash. In 2004 the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient. In 2005, Aveeno Clear Complexion acne care was introduced and in 2006 Aveeno Ultra Calming launched. In 2007, Aveeno Anti-Aging was introduced to the market. In January 2013,

Jennifer Aniston Jennifer Joanna Aniston (born February 11, 1969) is an American actress and film producer. She is the recipient of various accolades, including a Primetime Emmy Award, a Golden Globe Award and two Screen Actors Guild Awards. Since her career ...

was announced as the Aveeno spokesperson. She replaced

Daniella van Graas Daniella van Graas (born 1975) is a Dutch fashion model, cover girl, and actress. She has appeared in movies, on television, and between 1997 and 2003 on the cover of several magazines. In 2012 she was featured in the Dutch television show ''Th ...

, who had been Aveeno's

spokesmodel A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to m ...

and 'face' for many years. Aniston reportedly received "eight figures" for the role. In July 2021, parent company

recalled many Aveeno and

Neutrogena Neutrogena Corporation, trading as Neutrogena, is an American company that markets skin care, hair care and cosmetics owned by parent company Johnson & Johnson and is headquartered in Los Angeles, California.

aerosol spray sunscreens in the United States, after detecting

benzene Benzene is an organic chemical compound with the molecular formula C6H6. The benzene molecule is composed of six carbon atoms joined in a planar ring with one hydrogen atom attached to each. Because it contains only carbon and hydrogen atoms, ...

, a chemical that can cause cancer. The company stated that benzene is not used in the manufacturing process of the sprays and that they have begun an investigation into the source of the contamination.

Environmental pollution

Aveeno has been criticized for selling products that contain

microbead Microbeads are manufactured solid plastic particles of less than one millimeter in their largest dimension. They are most frequently made of polyethylene but can be of other petrochemical plastics such as polypropylene and polystyrene. They are u ...

s, small plastic balls that are not removed in

sewage treatment Sewage treatment (or domestic wastewater treatment, municipal wastewater treatment) is a type of wastewater treatment which aims to remove contaminants from sewage to produce an effluent that is suitable for discharge to the surrounding e ...

works, and often end up in the ocean. Johnson & Johnson promised to remove microbeads from their products by 2017.

References

External links

* Johnson & Johnson brands Products introduced in 1945 {{US-manufacturing-company-stub

Environmental pollution

See also

References

External links