Avalon is a

mixed-use Mixed-use is a kind of urban development, urban design, urban planning and/or a zoning type that blends multiple uses, such as residential, commercial, cultural, institutional, or entertainment, into one space, where those functions are to some ...

development in

Alpharetta, Georgia Alpharetta is a city in northern Fulton County, Georgia, United States, and is a part of the Atlanta metropolitan area. As of the 2020 US Census, Alpharetta's population was 65,818 The population in 2010 was 57,551. History In the 1830s, the Ch ...

. Phase I of the site includes of retail space, a 12-screen

Regal Cinemas Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain headquartered in Knoxville, Tennessee. A division of Cineworld, Regal operates the second-largest theater circuit in the United States, with over 7,200 screens i ...

theater, 105,000 square foot of Class A office space over retail, 101 single-family residences and 250 luxury rental homes. Phase II, with additional business and residential space, opened in April 2017.

History

The site of what is now Avalon was originally to be known as Prospect Park which construction stalled on in 2008. In 2011 the site was sold to North American Properties Atlanta (also known as "NAP"), who also owns and manages

Atlantic Station Atlantic Station is a neighborhood on the northwestern edge of Midtown Atlanta, Georgia, United States comprising a retail district, office space, condominiums, townhomes and apartment buildings. First planned in the mid-1990s and officially op ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. and "an experience in the timeless art of living well". The Alpharetta City Council approved the project in April 2012, began construction on January 28, 2013, held the topping out for the project on April 23, 2014, and celebrated grand opening with multiple events October 29-November 2, 2014. Alpharetta City Council approved Phase II on October 28, 2014. Phase II opened in April 2017, adding 90,000 square feet of retail and restaurant space, 550,000 square feet of office space in two buildings, 276 multi-family units, and an

Autograph Collection Autograph Collection is a group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name. History To grow in the post-200 ...

hotel and conference center with 325 rooms and 45,000 square feet of meeting space.

Stores

Whole Foods Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA ...

Crate and Barrel Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store headquartered in Northbrook, Illinois. They employ 8200 employees across over 100 stores in the Uni ...

, and

The Container Store The Container Store Group, Inc. is an American specialty retail chain company that operates The Container Store, which offers storage and organization products, and custom closets. The company has made ''Fortunes list of "100 Best Companies ...

are the largest tenants at Avalon. The center has mostly high-end stores, a few of which do not have other locations within several hundred miles of the

Atlanta Metropolitan Area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...

. However, many of these stores also have intown locations at

Phipps Plaza Phipps Plaza is a shopping mall in the Buckhead district of Atlanta, Georgia. It is located at the intersection of Peachtree Road ( SR 141) and Lenox Road (SR 141 Connector), adjacent to the Phipps Tower office building. The mall is currently ow ...

Lenox Square Lenox Square is a shopping mall in the Buckhead district of Atlanta, Georgia. With 198 tenants and of gross leasable area, it is the third-largest mall in Georgia. The mall is currently owned and managed by Simon Property Group, and is consider ...

Buckhead Buckhead is the uptown commercial and residential district of the city of Atlanta, Georgia, comprising approximately the northernmost fifth of the city. Buckhead is the third largest business district within the Atlanta city limits, behind Downt ...

. Some of these stores include

Lilly Pulitzer Lillian Pulitzer Rousseau (November 10, 1931 – April 7, 2013) was an American entrepreneur, fashion designer, and socialite. She founded Lilly Pulitzer, Inc., which produces floral print clothing and other wares. Career Lilly and husband H ...

Peloton In a road bicycle race, the peloton (from French, originally meaning 'platoon') is the main group or pack of riders. Riders in a group save energy by riding close ( drafting or slipstreaming) to (particularly behind) other riders. The reductio ...

Tommy Bahama Tommy Bahama Group Inc. is an American multinational manufacturer of casual men's and women's sportswear and activewear, denim, swimwear, accessories, footwear and a complete home furnishings collection. Its parent company is Oxford Industries. ...

Vineyard Vines Vineyard Vines is an American clothing and accessory retailer founded in 1998 in Martha’s Vineyard, Massachusetts, by brothers Shep and Ian Murray. The brand markets high-end ties, hats, belts, shirts, shorts, swimwear, bags for men, women, an ...

, and

Free People Free People is an American bohemian apparel and lifestyle retail company that sells women’s clothing, accessories, shoes, intimates, and swimwear. It also has a beauty and wellness category, which includes products such as cosmetics, skin, an ...

. Other notable stores include

Anthropologie Anthropologie is an American clothing retailer with approximately 200 stores across the U.S., Canada, and the UK that offers an assortment of clothing, jewelry, home furniture, decoration, beauty products, and gifts. Anthropologie is part of ...

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

Banana Republic In political science, the term banana republic describes a politically unstable country with an economy dependent upon the export of natural resources. In 1904, the American author O. Henry coined the term to describe Honduras and neighboring ...

, Gap,

J.Crew J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dr ...

L'Occitane L'Occitane en Provence, "the Occitania, Occitan woman (in Provence)," commonly known as L'Occitane, is a French luxury retailer of body, face, hair, fragrances, and home products based in Manosque, France. Founded in 1976 by Olivier Baussan, wi ...

Lululemon lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and ot ...

Pottery Barn Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headq ...

, and

Williams-Sonoma Williams Sonoma is an American retailer of cookware, appliances, and home furnishings. It is owned by Williams-Sonoma, Inc. and was founded by Chuck Williams (author), Charles E. (Chuck) Williams in 1956. History In 1947, Chuck Williams settl ...

Office

In Phase I, Class A office space occupies 105,000 square feet over retail. As of January 2015, more than 62 percent of the office-over-retail has been leased. Tenants include Wakefield Beasley & Associates, Dental Town, OneSpring LLC, Hug & Associates and Integrated Care Management.
"Avalon announces more high-end tenants in Alpharetta," "NorthFulton.com", Hatcher Hurd, June 7, 2013
' Phase II included 550,000 square feet of Class A office space in two buildings.

References

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