The Audit Bureau of Circulations (ABC) of India is a
non-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
.
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then, the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. The current chairman of the Audit Bureau of Circulations (India) is Devendra Darda and the deputy chairman is Karunesh Bajaj.
History
ABC (India) was founded in 1948,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
.
Qualifications
The Publisher should be a Member of
The Indian Newspaper Society (INS) and the Publications should be registered with
Registrar of Newspapers for India
Office of the Registrar of the Newspapers for India (official name), more popularly known as Registrar of Newspapers for India (RNI), is a Government of India statutory body of Ministry of Information and Broadcasting for the registration of ...
(RNI).
Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC. Admission of publishers to ABC membership is subject to a satisfactory admission audit. ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriate
The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained. Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued.
See also
*
Newspaper circulation
Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulat ...
*
Magazine circulation
Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulat ...
*
International Federation of Audit Bureaux of Circulations
The International Federation of Audit Bureaux of Circulations (IFABC) is an organisation founded in 1963 in Stockholm, Sweden.
IFABC is ''a voluntary cooperative federation of industry-sponsored organizations established in nations throughout th ...
*
Audit Bureau of Circulations (UK)
The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company a ...
*
Audit Bureau of Circulations (North America)
The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally kno ...
*
OJD Morocco
OJD Morocco (Acronym for French Organisme de Justification de la Diffusion) is an audit bureau of circulations of the commercial print media in Morocco.
As of October 2009, OJD Morocco is NOT one of the 38 members of the International Federation ...
References
External links
Official website
{{Authority control
Companies based in Mumbai
Non-profit organisations based in India
Organizations established in 1948
Newspapers circulation audit
Publishing in India
Publishing organizations
Newspaper publishing in India
1948 establishments in India