Asana ( or ) is a web and mobile "work management" platform designed to help teams organize, track, and manage their work.
It is produced by the San Francisco-based company of the same name (Asana, Inc.). The company was founded in 2008 by
Dustin Moskovitz
Dustin Aaron Moskovitz (; born May 22, 1984) is an American Internet entrepreneur who co-founded Facebook, Inc. (now known as Meta) with Mark Zuckerberg, Eduardo Saverin, Andrew McCollum and Chris Hughes. In 2008, he left Facebook to co-found ...
and
Justin Rosenstein.
The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.
History
The co-founders met at
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, where Moskovitz, Facebook's co-founder and vice president of engineering, and his colleague Rosenstein created a productivity tool called Tasks. In 2008, the co-founders left Facebook to start Asana.
Asana officially launched for free out of beta in November 2011
and commercially in April 2012. In April 2012, Asana released its
API
An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...
to third-party developers. Asana's open API provided a means to read and input information and create programmed automation within the app.
In 2014, Asana launched its native
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
app and in January 2015, Asana released its native Android app. In 2016, Asana raised $50 million in Series C financing led by
Sam Altman
Samuel H. Altman ( ; born April 22, 1985) is an American entrepreneur, investor, programmer, and blogger. He is the CEO of OpenAI and the former president of Y Combinator.
Early life and education
Altman grew up in St. Louis, Missouri; his mothe ...
, President of
Y Combinator
Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, St ...
. In 2017, Asana integrated with
Gmail
Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and ...
, and launched its app in French and German.
By January 2018, more than 35,000 paying customers were using Asana, including CityFibre,
AB-InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in ...
,
Viessmann,
eBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
,
Uber
Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), packa ...
,
Overstock.com,
Navy Federal Credit Union
Navy Federal Credit Union (or Navy Federal) is a global credit union headquartered in Vienna, Virginia, chartered and regulated under the authority of the National Credit Union Administration (NCUA). Navy Federal is the largest natural member (o ...
,
Icelandair, and
IBM. That same year, the company raised $75 million in Series D funding led by Generation Investment Management, a firm backed by
Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic no ...
. In November 2018, Asana raised another $50 million in funding in Series E to invest in international and product expansion.
In March 2018, "Hiten Shah" wrote about the history of Asana as "Asana’s Rise to a $1.5 Billion Valuation".
In September 2020, Asana went public on the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...
via a
direct public offering. In April 2021, Asana launched Asana Partners, which allows for cross platform integration with its project management software. In August 2021, Asana dual listed on the
Long-Term Stock Exchange.
By December 2021, Asana's customer count increased to 114,000 with two million paid seats globally and 739 of these were spending $50,000 or more on an annualized basis.
In April 2022, Asana released its annual Anatomy of Work Index. The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace.
Asana and
Align Technology
Align Technology is an American manufacturer of 3D digital scanners and Invisalign clear aligners used in orthodontics. It is headquartered in Tempe, Arizona. The company manufactures the aligners in Juarez, Mexico and its scanners in Israel an ...
announced Asana Smiles for Align in May 2022. This partnership offers Invisalign trained doctors in the U.S. a customizable workflow that helps reduce manual processes and tracks tasks throughout the patient's treatment.
In September 2022, Asana had 131,000 customers, while the number of customers spending over $5,000 annually increased to 18,040, up 41%.
Reception
Asana twice received a 4.5 out of 5 from ''PC Magazine''. In 2017 it was an Editors' Choice and was called "one of the best collaboration and productivity apps for teams" and went on to note its "thoughtful design, fluid interactive elements, and generous member allotment."
In 2020, it received a Best of the Year award, remarking that it "is one of the best apps for managing tasks, workflows, and—yes—certain kinds of projects" despite not being a full-scale project management platform. Asana was also named as one of the Best Workplaces for Parents in the US by Great Place to Work in 2020 and 2021.
In 2021, Inc. named Asana to its annual Best Workplace list and one of the Best Led companies. ''
Fast Company
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year.
History
''Fast Company'' was launched in November 1995 by Alan Web ...
'' named Asana #15 most innovative companies and added the company to its Brands That Matter list.
See also
*
Social project management
*
Collaborative software
Collaborative software or groupware is application software designed to help people working on a common task to attain their goals. One of the earliest definitions of groupware is "intentional group processes plus software to support them".
As re ...
- application software designed to help people working on a common task to attain their goals
**
List of collaborative software
This list is divided into proprietary or free software, and open source software, with several comparison tables of different product and vendor characteristics. It also includes a section of project collaboration software, which is a standard fea ...
*
Project management software
Project management software (PMS) has the capacity to help plan, organize, and manage resource tools and develop resource estimates. Depending on the sophistication of the software, it can manage estimation and planning, scheduling, cost control ...
**
Comparison of project management software
The following is a comparison of project management software.
General information
Features
Monetary features
See also
* Kanban (development)
* Project management software
* Project planning
* Comparison of scrum software
* Comparison ...
(List of project management software)
*
Team management
Team management is the ability of an individual or an organization to administer and coordinate a group of individuals to perform a task. Team management involves teamwork, communication, objective setting and performance appraisals. Moreover, te ...
References
External links
*
{{DEFAULTSORT:Asana (Web Application)
Project management software
Collaborative software
Task management software
Mission District, San Francisco
Web applications
Software companies based in the San Francisco Bay Area
2008 establishments in California
Companies based in San Francisco
American companies established in 2008
Software companies established in 2008
Software companies of the United States
Companies listed on the New York Stock Exchange
Direct stock offerings