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:''There are multiple Annenberg Schools. For the communications school at USC, see
USC Annenberg School for Communication and Journalism The USC Annenberg School for Communication and Journalism comprises a School of Communication and a School of Journalism at the University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = N ...
. See also Annenberg (disambiguation).'' The Annenberg School for Communication is the communication school at the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
. The school was established in 1958 by
Wharton School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...
alum Walter Annenberg as the Annenberg School of Communications. The name was changed to its current title in 1990.


History

Walter Annenberg founded the Annenberg School of Communication at the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
in 1958. The school, whose first class began in 1959, was initially a
master's A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
-only program. The first Annenberg students were admitted in the Fall semester of 1959 and graduated in the Spring semester of 1960. Gilbert Seldes was the first dean at the school, serving from 1959 until 1963. George Gerbner, an advisor to communications commissions and a major contributor to
cultivation theory Cultivation theory is a sociological and communications framework to examine the lasting effects of media, primarily television. It suggests that people who are regularly exposed to media for long periods of time are more likely to perceive the ...
, became dean in 1964. He founded the Cultural Indicators Project in 1967, measuring trends in television content and how it shaped perceptions of society. The Annenberg School launched its doctoral program in 1968. The school retained ownership of the '' Journal of Communication'' from 1974 to 1991, which was published by Penn while Gerbner was editor. Dean George Gerbner held the post until 1989.
Kathleen Hall Jamieson Kathleen Hall Jamieson (born November 24, 1946) is an American professor of communication and the director of the Annenberg Public Policy Center at the University of Pennsylvania. She co-founded FactCheck.org, and she is an author, most recently ...
was dean from 1989 to 2003. In 1989, the Annenberg School and
Oxford University Press Oxford University Press (OUP) is the university press of the University of Oxford. It is the largest university press in the world, and its printing history dates back to the 1480s. Having been officially granted the legal right to print books ...
published the four-volume ''International Encyclopedia of Communications'', the first broad-based attempt to survey the entire communication field. In 1990, the school changed its name to Annenberg School for Communication. During Jamieson's deanship, the school received two large endowments from the Annenberg Foundation. In 1993, Walter and Leonore Annenberg, through their foundation, granted Penn $120 million to endow the school and establish the Annenberg Public Policy Center. In 2002, the Annenberg Foundation gave $100 million to the school for scholarships, faculty chairs, and classroom refurbishment. Also during this time, the Annenberg School ended its master's program, with prospective students only being able to apply to their doctoral program. After Jamieson stepped down as dean in 2003, the school named Michael X. Delli Carpini to the position. In 2017, after leaving the Obama Administration, former Vice President and future
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
Joe Biden became the Benjamin Franklin Presidential Practice Professor at the Annenberg School, and also joined the Annenberg Public Policy Center and the Penn Biden Center for Diplomacy and Global Engagement, which is a research center principally focused on diplomacy, foreign policy, and national security, in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
Dean Michael X. Delli Carpini's term was extended until 2018. In 2019, John Jackson became the new dean at Annenberg.


Academics

Annenberg School's faculty and staff primarily work in the following core research areas: * Activism, communication and social justice * Communication neuroscience * Critical journalism studies * Culture and communication * Digital media and social networks * Global and comparative communication * Health communication * Media and communication effects * Media institutions and systems * Political communication * Visual communication Annenberg School offers a five-year doctoral program. Annenberg also offers a joint doctoral degree in communication and
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
. The school hosts postdoctoral fellowships and
visiting scholar In academia, a visiting scholar, visiting researcher, visiting fellow, visiting lecturer, or visiting professor is a scholar from an institution who visits a host university to teach, lecture, or perform research on a topic for which the visitor ...
s.


Notable faculty

*
Emily Falk Emily B. Falk is an American psychologist, neuroscientist, and professor of communication at the Annenberg School for Communication at the University of Pennsylvania, holding secondary appointments in psychology and marketing. Biography Falk r ...
, professor of Communication * Oscar H. Gandy Jr. (retired, 2006), Herbert Schiller professor of Communication studies *
Kathleen Hall Jamieson Kathleen Hall Jamieson (born November 24, 1946) is an American professor of communication and the director of the Annenberg Public Policy Center at the University of Pennsylvania. She co-founded FactCheck.org, and she is an author, most recently ...
, professor of communication, and Director of the Annenberg Public Policy Center *
Elihu Katz Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American and Israeli sociologist and communication scientist, usually associated with uses and gratifications theory. He is known for his work with Paul Lazarsfel ...
, American-Israeli sociologist, and winner of the UNESCO-Canada McLuhan Prize *
Klaus Krippendorff Klaus Krippendorff (1932–2022) was a communication scholar, social science methodologist, and cyberneticist. and was the Gregory Bateson professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for ...
, professor for cybernetics, and creator of the
Krippendorff's Alpha Krippendorff's alpha coefficient, named after academic Klaus Krippendorff, is a statistical measure of the agreement achieved when coding a set of units of analysis. Since the 1970s, ''alpha'' has been used in content analysis where textual units a ...
coefficient *
Monroe Price Monroe Edwin Price (born 1938) was director of the University of Pennsylvania's Center for Global Communication Studies (CGCS) at the Annenberg School for Communication at the University of Pennsylvania and director of the Stanhope Centre for Commun ...
, media scholar, and former Dean of the Benjamin N. Cardozo School of Law * Richard J. Stonesifer, president of
Monmouth University Monmouth University is a private university in West Long Branch, New Jersey. Founded in 1933 as Monmouth Junior College, it became Monmouth College in 1956 and Monmouth University in 1995 after receiving its charter. There are about 4,400 full ...
* Christopher Yoo, professor of Law, Communication and Computer Information Science * David Eisenhower, director of the Institute for Public Service * Joe Biden, Benjamin Franklin Presidential Practice professor


See also

* USC Annenberg School for Communication


References


External links

*
The Annenberg School for Communication at the University of Pennsylvania webpage on The Annenberg Foundation website
{{Authority control Educational institutions established in 1958 University of Pennsylvania schools 1958 establishments in Pennsylvania