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Animal spirits is a term used by
John Maynard Keynes John Maynard Keynes, 1st Baron Keynes, ( ; 5 June 1883 – 21 April 1946), was an English economist whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments. Originally trained in ...
in his 1936 book '' The General Theory of Employment, Interest and Money'' to describe the
instinct Instinct is the inherent inclination of a living organism towards a particular complex behaviour, containing both innate (inborn) and learned elements. The simplest example of an instinctive behaviour is a fixed action pattern (FAP), in which a v ...
s, proclivities and
emotion Emotions are mental states brought on by neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or displeasure. There is currently no scientific consensus on a definitio ...
s that ostensibly influence and guide
human behavior Human behavior is the potential and expressed capacity ( mentally, physically, and socially) of human individuals or groups to respond to internal and external stimuli throughout their life. Kagan, Jerome, Marc H. Bornstein, and Richard M. ...
, and which can be measured in terms of, for example,
consumer confidence Consumer confidence is an economic indicator that measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. If the consumer has confidence in the immediate and near futur ...
.


Use by Keynes

The original passage by Keynes reads:


Earlier uses


Philosophy and social science

The notion of animal spirits has been described by
René Descartes René Descartes ( or ; ; Latinized: Renatus Cartesius; 31 March 1596 – 11 February 1650) was a French philosopher, scientist, and mathematician, widely considered a seminal figure in the emergence of modern philosophy and science. Ma ...
,
Isaac Newton Sir Isaac Newton (25 December 1642 – 20 March 1726/27) was an English mathematician, physicist, astronomer, alchemist, Theology, theologian, and author (described in his time as a "natural philosophy, natural philosopher"), widely ...
, and other scientists as how the notion of the vitality of the body is used. In one of his letters about light, Newton wrote that animated spirits very easily live in "the brain, nerves, and muscles, may become a convenient vessel to hold so subtil a spirit." These spirits, as described by Newton, are animated spirits of an ethereal nature, relating to life in the body. Later it became a concept that acquired a psychological content but was always thought of in connection with the life processes of the body. Therefore, retained a lower overall animal status.
William Safire William Lewis Safire (; Safir; December 17, 1929 – September 27, 2009Safire, William (1986). ''Take My Word for It: More on Language.'' Times Books. . p. 185.) was an American author, columnist, journalist, and presidential speechwriter. He ...
explored origins of the phrase in his 2009 article "On Language: 'Animal Spirits'":
Thomas Hobbes Thomas Hobbes ( ; 5/15 April 1588 – 4/14 December 1679) was an English philosopher, considered to be one of the founders of modern political philosophy. Hobbes is best known for his 1651 book '' Leviathan'', in which he expounds an influ ...
used the phrase "animal spirits" to refer to passive emotions and instincts, as well as natural functions like breathing.
Ralph Waldo Emerson Ralph Waldo Emerson (May 25, 1803April 27, 1882), who went by his middle name Waldo, was an American essayist, lecturer, philosopher, abolitionist, and poet who led the transcendentalist movement of the mid-19th century. He was seen as a cham ...
in ''Society and Solitude'' (1870) wrote of "animal spirits" as prompting people to action, in a broader sense than Keynes's: In social science,
Karl Marx Karl Heinrich Marx (; 5 May 1818 – 14 March 1883) was a German philosopher, economist, historian, sociologist, political theorist, journalist, critic of political economy, and socialist revolutionary. His best-known titles are the 1848 ...
refers to "animal spirits" in the 1887 English translation of Capital, Volume 1. Marx speaks of the animal spirits of the workers, which he believes a capitalist can either impel by encouraging social interaction and competition within their factory or depress by adopting assembly-line work whereby the worker repeats a single task.


Earlier and contemporaneous English use

"Animal spirits" was a
euphemistic A euphemism () is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes t ...
late- Victorian and
Edwardian The Edwardian era or Edwardian period of British history spanned the reign of King Edward VII, 1901 to 1910 and is sometimes extended to the start of the First World War. The death of Queen Victoria in January 1901 marked the end of the Victori ...
phrase used by English public school boys such as
P. G. Wodehouse Sir Pelham Grenville Wodehouse, ( ; 15 October 188114 February 1975) was an English author and one of the most widely read humorists of the 20th century. His creations include the feather-brained Bertie Wooster and his sagacious valet, Jeeve ...
(born two years before the Etonian Keynes) who attended
Dulwich College Dulwich College is a 2–19 Independent school (United Kingdom), independent, Day school, day and boarding school for Single-sex education, boys in Dulwich, London, England. As a Public school (United Kingdom), public school, it began as the Col ...
. Wodehouse and
Arthur Conan Doyle Sir Arthur Ignatius Conan Doyle (22 May 1859 – 7 July 1930) was a British writer and physician. He created the character Sherlock Holmes in 1887 for ''A Study in Scarlet'', the first of four novels and fifty-six short stories about Ho ...
were popular authors for public school boys in England before the
Great War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
. Doyle himself used the phrase "animal spirits" in 1883, the year of Keynes's birth. Two examples of Wodehouse's use of the phrase are in the 1909 book ''
Mike Mike may refer to: Animals * Mike (cat), cat and guardian of the British Museum * Mike the Headless Chicken, chicken that lived for 18 months after his head had been cut off * Mike (chimpanzee), a chimpanzee featured in several books and document ...
'' (later republished in two parts as ''Mike at Wrykyn'' and ''Mike and Psmith''). "Animal spirits" denoted an adolescent attitude to authority that resulted in energetically and deliberately acting on advice, opinion, or exhortation to the point of stretching the letter of any regulations involved to the limit. The aim was to maximize short-term disruption of what was considered to be 'normal' behavior. Restoring equilibrium subsequently required a firm sanction from those in authority and possibly also a re-casting of the regulation to prevent repeats of the actions undertaken. The slang term of the era for this was 'ragging'. Wodehouse uses
antithesis Antithesis ( Greek for "setting opposite", from "against" and "placing") is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together ...
in the latter example to make comedy out of Mr. Downing's astonishment; surely nobody could be ''less'' susceptible to "animal spirits" than the suave, debonaire Psmith? ''Psmith In The City'' (1910) was based on Wodehouse's own experiences in the 'square mile' and the theme is implicitly elaborated on in the financial environment of the ''New Asiatic Bank''. John Coates of
Cambridge University , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...
supports the popular English Edwardian public school intuition that qualities such as dynamism and leadership coexist with less constructive traits such as recklessness, heedlessness, and in-caution. Coates attributes this to fluctuations in hormonal balances; abnormally high levels of
testosterone Testosterone is the primary sex hormone and anabolic steroid in males. In humans, testosterone plays a key role in the development of male reproductive tissues such as testes and prostate, as well as promoting secondary sexual characteristi ...
may create individual success but also collective excessive aggression, overconfidence, and herd behavior, while too much
cortisol Cortisol is a steroid hormone, in the glucocorticoid class of hormones. When used as a medication, it is known as hydrocortisone. It is produced in many animals, mainly by the '' zona fasciculata'' of the adrenal cortex in the adrenal g ...
can promote irrational pessimism and risk aversion. The author's remedy for this is to shift the employment balance in finance towards women and older men and monitor traders' biology.


Contemporary research

Recent research shows that the term 'animal spirits' was used in the works of a psychologist that Keynes had studied in 1905 and also suggests that Keynes implicitly drew upon an evolutionary understanding of human instinct. In 2009, economists
George Akerlof George Arthur Akerlof (born June 17, 1940) is an American economist and a university professor at the McCourt School of Public Policy at Georgetown University and Koshland Professor of Economics Emeritus at the University of California, Berkeley ...
and Robert J. Shiller advised in addition that: Shiller further contends that 'animal spirits' refers also to the sense of trust humans have in each other, including a sense of fairness in economic dealings.


See also

*
Behavioral economics Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals or institutions, such as how those decisions vary from those implied by classical economic theory. ...
*
Decision making In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either ra ...
*
Drive theory In psychology, a drive theory, theory of drives or drive doctrine is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; an " ...


Notes

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External links


"Animal spirits"
from ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
s economic terms
"A special report on the future of finance: Wild-animal spirits"
''The Economist'', 22 January 2009
"Animal Spirits Depend on Trust: The proposed stimulus isn't big enough to restore confidence"
by Robert J. Shiller, ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', 27 January 2009 * Loewenstein, George and
Ted O'Donoghue
Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
Working Paper 04-14, August 2004 * In 2013, NPR's ''
Planet Money ''Planet Money'' is an American podcast and blog produced by NPR. Using "creative and entertaining" dialogue and narrative, ''Planet Money'' claims to be "The Economy Explained." History The podcast was created by Alex Blumberg and Adam David ...
'' produce
a video series and web site following the making of a tee shirt
that they designed, featurin
a visual pun on Keynes' animal spirits
Economics catchphrases Human behavior Keynesian economics