Angus Reid (born December 17, 1947) is a Canadian entrepreneur,

pollster An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...

, and sociologist. He is the chairman of the

Angus Reid Institute Angus Reid (born December 17, 1947) is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Te ...

and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights. He has written numerous columns on economic, social, and political issues, as well as the best-seller ''Shakedown: How the New Economy is Changing our Lives'' (1996). He is a recipient of a

Canada Council The Canada Council for the Arts (french: Conseil des arts du Canada), commonly called the Canada Council, is a Crown corporation established in 1957 as an arts council of the Government of Canada. It acts as the federal government's principal i ...

Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the

University of Manitoba The University of Manitoba (U of M, UManitoba, or UM) is a Canadian public research university in the province of Manitoba. He has also been awarded honorary doctorates from

Simon Fraser University Simon Fraser University (SFU) is a public research university in British Columbia, Canada, with three campuses, all in Greater Vancouver: Burnaby (main campus), Surrey, and Vancouver. The main Burnaby campus on Burnaby Mountain, located from ...

(2003) and

Carleton University Carleton University is an English-language public research university in Ottawa, Ontario, Canada. Founded in 1942 as Carleton College, the institution originally operated as a private, non-denominational evening college to serve returning World ...

(2008).

Personal life and education

Reid was born in

Regina, Saskatchewan Regina () is the capital city of the Provinces and territories of Canada, Canadian province of Saskatchewan. The city is the second-largest in the province, after Saskatoon, and is a commercial centre for southern Saskatchewan. As of the 2021 C ...

, on December 17, 1947. Enrolled at the

University of Manitoba The University of Manitoba (U of M, UManitoba, or UM) is a Canadian public research university in the province of Manitoba.B.A. Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...

in sociology and history in 1969 and his

M.A. A Master of Arts ( la, Magister Artium or ''Artium Magister''; abbreviated MA, M.A., AM, or A.M.) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Tho ...

in Sociology in 1971. Subsequently, in 1974, he received a

Ph.D. A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is a ...

in sociology from

Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...

. Following his

doctoral thesis A thesis ( : theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: ...

on the professional

socialization In sociology, socialization or socialisation (see spelling differences) is the process of internalizing the norms and ideologies of society. Socialization encompasses both learning and teaching and is thus "the means by which social and cultur ...

of dental students, he took on a position at the University of Manitoba's Faculty of Medicine. Reid currently resides in

West Vancouver West Vancouver is a district municipality in the province of British Columbia, Canada. A member municipality of the Metro Vancouver Regional District, West Vancouver is to the northwest of the city of Vancouver on the northern side of English Ba ...

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and five grandchildren.

Career

From 1974 to 1980, Reid held an appointment in the University of Manitoba's Faculty of Medicine, Department of Social and Preventive Medicine. In 1979, he founded Angus Reid Group, Inc., a

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

supplier that grew into the largest research firm in Canada, with revenues of $60 million. He remained CEO until 2001, selling the organization to Ipsos SA in 2000 to later operate as

Ipsos-Reid Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was pur ...

. Operations in Canada still continue under the name ''Ipsos'' as the Canadian arm of the global Ipsos Group. In 2004, he became CEO of

Vision Critical Alida created the world's first CXM & Insights Platform. The company is based in Toronto and formerly known as Vision Critical. Initially it was founded by Andrew Reid in 2000 and worked with customer-obsessed brands around the world. Hist ...

, his son Andrew's research software development

startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...

. Shortly after, he created

Angus Reid Strategies Angus Reid (born December 17, 1947) is a Canadian entrepreneur, pollster, and Sociology, sociologist. He is the chairman of the #Angus Reid Institute, Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campb ...

(which integrated with Vision Critical) to apply Vision Critical's technologies to

. In 2011, Angus Reid became the chairman at Vision Critical. In 2014, Reid retired from Vision Critical to found the

, a

not-for-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

organization dedicated to the advancement of

public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...

research in Canada on critical social, economic and policy issues. And in February 2019, he returned from retirement to launch Angus Reid Global, a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.

Philanthropy

Reid is the founder and chairman of the Angus Reid Institute, a federally-incorporated charitable foundation dedicated to the measurement and advancement of public opinion in Canada on critical social, economic, and policy issues. Funded by Reid, the Angus Reid Institute attempts to fill a gap between the need for data on public opinion and declining support for non-partisan research among traditional sponsors such as the media and government. The organization leans more to the left on socio-political issues In 2010, Reid became a major funder and co-founder of the R. James Travers Foreign Corresponding Fellowship, based in

. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies, and schooling in

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. Additionally, Reid was a major donor for the Blusson Spinal Care Center at

Vancouver General Hospital Vancouver General Hospital (locally known as VGH, or Vancouver General) is a medical facility located in Vancouver, British Columbia. It is the largest facility in the Vancouver Hospital and Health Sciences Centre (VHHSC) group of medical faciliti ...

in 2010, and St. Paul's High School in

Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,6 ...

in 2001 and 2014. Reid was the chair of the

CKNW CKNW is a news/talk formatted radio station in Vancouver, British Columbia, owned by Corus Entertainment. It broadcasts on an assigned frequency of AM 980 kHz, and is unusual in that it is a 50,000-watt, Class A station broadcasting on a region ...

Orphans Fund between 2002 and 2007 as well as the founding chair between 2002 and 2005 at the Canada Institute:

Woodrow Wilson International Center for Scholars The Woodrow Wilson International Center for Scholars (or Wilson Center) is a quasi-government entity and think tank which conducts research to inform public policy. Located in the Ronald Reagan Building and International Trade Center in Washi ...

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

, where he now serves as a member of the advisory board. Reid was also a board member of the

Rick Hansen Richard Marvin Hansen (born August 26, 1957) is a Canadian track and field athlete (Paralympic Games), activist, and philanthropist for people with disabilities. Following a pickup truck crash at the age of 15, Hansen sustained a spinal cord ...

Foundation between 2002 and 2008, the

Norman Paterson School of International Affairs The Norman Paterson School of International Affairs (NPSIA ( )) is a professional school of international affairs at Carleton University that was founded in 1965. The school is based at Richcraft Hall on Carleton's campus in Ottawa, Ontario, Can ...

in 2010, and Nestle Canada between 1991 and 2003. Reid was also director at Canada 125 in 1992,

Care Canada CARE (Cooperative for Assistance and Relief Everywhere, formerly Cooperative for American Remittances to Europe) is a major international humanitarian agency delivering emergency relief and long-term international development projects. Founded ...

between 1990 and 1992, and the

Public Policy Forum The Public Policy Forum (PPF) is an independent, non-profit Canadian think tank for public-private dialogue. The organization's stated aim is "to serve as a neutral, independent forum for open dialogue on public policy." The Forum was founded in ...

between 2006 and 2008.

Angus Reid Institute

The Angus Reid Institute is a national

public opinion research An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a survey (human research), human research survey of public opinion from a particular sampling (statistics), sample. Opinion polls ...

organization that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy. Based in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

, it has the status of a registered charity in Canada. Founded in October 2014 by Angus Reid, the Institute commissions, researches and disseminates original impartial statistical public opinion polling and policy analysis. It makes this information available through its website, publications, news media, consultants, social media channels, and its partners. In fall 2016, the Angus Reid Institute and

Canadian Broadcasting Corporation The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the government. ...

partnered for a nationwide polling project. Stories from the study included Canadian views of

multiculturalism The term multiculturalism has a range of meanings within the contexts of sociology, political philosophy, and colloquial use. In sociology and in everyday usage, it is a synonym for "Pluralism (political theory), ethnic pluralism", with the tw ...

in 2016, Quebec's diminished desire for

separatism Separatism is the advocacy of cultural, ethnic, tribal, religious, racial, governmental or gender separation from the larger group. As with secession, separatism conventionally refers to full political separation. Groups simply seeking greate ...

, and the lower levels of pride among Canadian

millennials Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

. Angus Reid also published a column discussing the perceptions and realities of multiculturalism in Canada.

Angus Reid Global

Angus Reid (formerly Angus Reid Global) is a

company serving the research intelligence needs of businesses and organizations across North America. Launched in June 2019, the company is Reid's latest business venture. With offices in

, and

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

, Angus Reid offers a suite of data collection tools to measure public opinion and consumer attitudes and behaviors on a variety of topics. Central to that is the Angus Reid Forum, a web-based public-opinion community of thousands of respondents in Canada and the United States who answer questions and surveys on various topics. Angus Reid employs a cross-section of experts in the fields of panel management, market and

opinion research An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinion ...

, and data solutions offering research services for businesses, brands, governments, not-for-profit organizations, and others.

Angus Reid Public Opinion

Angus Reid Public Opinion was a public affairs practice arm of

, a

software development Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development invol ...

company that creates online research tools. It was established in 2006 under the name Angus Reid Strategies. Located at Vision Critical's headquarters in

, Angus Reid Public Opinion conducted regional, national and multi-country research. Angus Reid polls were conducted using the Angus Reid Forum, Springboard America, and Springboard UK online panels. Angus Reid Public Opinion used technology created by Vision Critical to send surveys on political and social issues that panelists can respond to from their computers, tablet, or smartphone.

References

External links

Angus Reid Institute website

Timeline of Angus Reid's life
{{DEFAULTSORT:Reid, Angus Living people 1947 births People from Regina, Saskatchewan Canadian chief executives Canadian philanthropists Canadian sociologists Market researchers University of Manitoba alumni Carleton University alumni Pollsters