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Andrew Surmani is president and CEO of Surmani Business Coaching and associate professor of music industry studies/academic lead of the Master of Arts in Music Industry Administration program in the Mike Curb College of Arts, Media and Communication at
California State University, Northridge California State University, Northridge (CSUN or Cal State Northridge) is a public university in the Northridge neighborhood of Los Angeles, California. With a total enrollment of 38,551 students (as of Fall 2021), it has the second largest un ...
(CSUN). Previously, he served as chief marketing officer for
Alfred Music Alfred Music is an American music publishing company. Founded in New York in 1922, it is headquartered in Van Nuys, California, with additional branches in Miami, New York, Germany, Singapore, and the United Kingdom. History In New York City ...
, where he played a key role in the company's acquisition of Warner Brothers Publications, and launched numerous product lines.


Education

Surmani has a Bachelor of Music degree in trumpet performance, and a Master of Business Administration degree from
California State University, Northridge California State University, Northridge (CSUN or Cal State Northridge) is a public university in the Northridge neighborhood of Los Angeles, California. With a total enrollment of 38,551 students (as of Fall 2021), it has the second largest un ...
. While at CSUN, he played with the CSUN Wind Ensemble, Orchestra and Jazz "A" Band.


Publications

Surmani has co-authored numerous books including the ''Alfred's Essentials of Music Theory'' series and ''Copyright Handbook for Music Educators and Directors''. ''Alfred's Essentials of Music Theory'' is a multi-part multimedia program that teaches beginner and intermediate level music theory in individual and classroom settings. Surmani was also instrumental in the launch of Alfred Music's ''Sound Innovations'' series, the world's first customizable method for band and orchestra.


Performances

As a musician, Surmani plays the trumpet and has toured throughout the US, Europe and Japan, and has performed in the
Montreux Jazz Festival The Montreux Jazz Festival (formerly Festival de Jazz Montreux and Festival International de Jazz Montreux) is a music festival in Switzerland, held annually in early July in Montreux on the Lake Geneva shoreline. It is the second-largest annual ...
(Switzerland),
Istanbul International Jazz Festival The Istanbul Jazz Festival, formerly Istanbul Festival, ( tr, İstanbul Caz Festivali) is a cultural event held every July in Istanbul, Turkey. It offers a selection of jazz music performances with the participations of famous artists from all ove ...
(Turkey),
Jazz à Juan Jazz à Juan is an annual jazz festival in Juan-les-Pins, Antibes, France. New Orleans, Louisiana, widely recognized as the "Birthplace of Jazz," is a sister city, and as a result, carnival festivities in Juan-les-Pins, including both local and N ...
(Juan les Pins, France), Jazz à Vienne (Vienne, France),
Umbria Jazz Festival The Umbria Jazz Festival is one of the most important jazz festivals in the world and has been held annually since 1973, usually in July, in Perugia, and surrounding cities of the region of Umbria Italy. Furthermore, the Umbria Jazz Winter Festi ...
(Italy),
Wigan Wigan ( ) is a large town in Greater Manchester, England, on the River Douglas, Lancashire, River Douglas. The town is midway between the two cities of Manchester, to the south-east, and Liverpool, to the south-west. Bolton lies to the nor ...
(England) and the
Lake Biwa is the largest freshwater lake in Japan, located entirely within Shiga Prefecture (west-central Honshu), northeast of the former capital city of Kyoto. Lake Biwa is an ancient lake, over 4 million years old. It is estimated to be the 13th ol ...
(Japan) jazz festivals. He has also performed in the concert halls of
Carnegie Hall Carnegie Hall ( ) is a concert venue in Midtown Manhattan in New York City. It is at 881 Seventh Avenue (Manhattan), Seventh Avenue, occupying the east side of Seventh Avenue between West 56th Street (Manhattan), 56th and 57th Street (Manhatta ...
,
David Geffen Hall David Geffen Hall is a concert hall in New York City's Lincoln Center for the Performing Arts complex on Manhattan's Upper West Side. The 2,200-seat auditorium opened in 1962, and is the home of the New York Philharmonic. The facility, designe ...
and
Alice Tully Hall Alice Tully Hall is a concert hall at the Lincoln Center for the Performing Arts in the Upper West Side neighborhood of Manhattan in New York City. The hall is named for Alice Tully, a New York performer and philanthropist whose donations assist ...
at
Lincoln Center for the Performing Arts Lincoln Center for the Performing Arts (also simply known as Lincoln Center) is a complex of buildings in the Lincoln Square neighborhood on the Upper West Side of Manhattan. It has thirty indoor and outdoor facilities and is host to 5 millio ...
, Fumon Hall in Tokyo, and the
Dorothy Chandler Pavilion The Dorothy Chandler Pavilion is one of the halls in the Los Angeles Music Center, which is one of the largest performing arts centers in the United States. The Music Center's other halls include the Mark Taper Forum, Ahmanson Theatre, and Walt ...
in Los Angeles. He played lead trumpet in the
Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, th ...
All-American College Jazz Band and in the California All-State Honor Band, the McDonald's All-American High School Marching Band and Jazz Band.


Nonprofits

He was a founding board member and is a past president of the international education nonprofit Jazz Education Network (JEN). Surmani also served on the Music and Arts Technology Industry Advisory Board at
Indiana University - Purdue University Indianapolis Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th st ...
(IUPUI) and the Technology In Music Education (TI:ME) Advisory Board. He was the founder and past president of the MATES Foundation, a 501(c)(3) non-profit corporation formed to support a new arts and technology charter school in Thousand Oaks, California. Surmani is a native of
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
, and now resides in
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
.


References


External links


Surmani Business Coaching

Artist AccessCalifornia State University, Northridge Profile

CSUN Master of Arts in Music Industry Administration Degree Program

Artist House video on Alfred Music

Artist House video on Music Education

SB&O April 2012 Music Publishing Article Featuring Andrew Surmani

Andrew Surmani on LinkedIn

Surmani Business Coaching on LinkedIn

Andrew Surmani on Twitter

Surmani Business Coaching on TwitterAndrew Surmani on Instagram

Surmani Business Coaching on Instagram

The Changing Face of Wholesale in MMR Magazine, August 2013

Links to publications at Alfred Music

The Music Products Industry as Part of a Collegiate Music Industry Program’s Curriculum

Andrew Surmani's Website

Music Connection Magazine Article on Music Industry Studies at CSUN

In Tune Magazine Article on Music Travel, "Music Travel in the Time of (and After) COVID," Vol. 19, No. 2

In Tune Magazine Article on Music Travel, "On the Road Again," Vol. 20, No. 2
{{DEFAULTSORT:Surmani, Andrew American music industry executives Living people Year of birth missing (living people) California State University, Northridge alumni American trumpeters