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Andrew Marc is an American luxury
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ...
brand. The company originated as a
leather Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hogs ...
goods label established in 1982.Kimbally A. Medeiro

The Modern Fashion Encyclopedia "Andrew Marc"
The company is headquartered just south of
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Build ...
, New York City.


Management history

The brand was founded in 1982. In November 2004, GB Merchant Partners partnered with the company's founders as part of a leveraged recapitalization. In February 2008, the brand was acquired by G-III Apparel Group, Ltd. (NASDAQ: GIII).


Merchandising

Andrew Marc is a luxury apparel line focused primarily on men's and women's outerwear. The brand uses innovations in leather treatments including
waxes Waxes are a diverse class of organic compounds that are lipophilic, malleable solids near ambient temperatures. They include higher alkanes and lipids, typically with melting points above about 40 °C (104 °F), melting to give ...
,
distressing Distressing (or weathered look) in the decorative arts is the activity of making a piece of furniture or object appear aged and older, giving it a "weathered look". There are many methods to produce an appearance of age and wear. Distressing is ...
,
pigmentation A pigment is a colored material that is completely or nearly insoluble in water. In contrast, dyes are typically soluble, at least at some stage in their use. Generally dyes are often organic compounds whereas pigments are often inorganic compou ...
,
oxidation Redox (reduction–oxidation, , ) is a type of chemical reaction in which the oxidation states of substrate change. Oxidation is the loss of electrons or an increase in the oxidation state, while reduction is the gain of electrons or a ...
and organic dying processes. It also operates the
diffusion line A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal ...
Marc New York.


Dog fur controversy

In 2007,
The Humane Society of the United States The Humane Society of the United States (HSUS) is an American nonprofit organization that focuses on animal welfare and opposes animal-related cruelties of national scope. It uses strategies that are beyond the abilities of local organizations. ...
reported that some Andrew Marc coats labelled as having fake fur were in fact trimmed with fur from Chinese domestic dogs. In 2008, the Humane Society filed a lawsuit claiming that Andrew Marc labeled real fur as fake fur, or labeled
raccoon dog The common raccoon dog (''Nyctereutes procyonoides''), also called the Chinese or Asian raccoon dog, is a small, heavy-set, fox-like canid native to East Asia. Named for its raccoon-like face markings, it is most closely related to foxes. Common ...
fur as common raccoon, fox or rabbit fur. In 2009, through a court settlement with the Humane Society, Andrew Marc agreed to phase out raccoon dog fur usage by 2013 and improve its garment labeling practices. In 2015, having failed to phase out raccoon dog fur usage by 2013, Andrew Marc settled a civil contempt lawsuit with the Humane Society. Andrew Marc was required to certify that it will never again sell raccoon dog fur, and to pay $25,000 to the Humane Society.


References


External links


Official website
{{Use dmy dates, date=June 2017 Clothing brands of the United States Clothing companies established in 1982 High fashion brands 1982 establishments in New York (state)