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AMI (American Megatrends International LLC, formerly American Megatrends Inc.) is an international hardware and
software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consist ...
company, specializing in PC hardware and firmware. The company was founded in 1985 by Pat Sarma and Subramonian Shankar. It is headquartered in Building 800 at 3095 Satellite Boulevard in unincorporated
Gwinnett County Gwinnett County ( ) is located in the north central portion of the U.S. state of Georgia. It forms part of the Atlanta metropolitan area. In 2020, the population was 957,062, making it the second-most populous county in Georgia (after Fulton ...
, Georgia,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
, near the city of Duluth, and in the Atlanta metropolitan area. The company started as a manufacturer of complete motherboards, positioning itself in the high-end segment. Its first customer was PCs Limited, later known as Dell Computer.Jacobs, Daniel G.
Business revolutionary
. ''Smart Business''. July 2004. Retrieved on May 6, 2009.
As hardware activity moved progressively to
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
-based
original design manufacturer An original design manufacturer is a company that designs and manufactures a product that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products while having to engage i ...
s,Morris, Ricky.
Motherboard Industry Overview
. ''Digitimes''. Monday June 9, 2008 (last update Wednesday July 9, 2008). Retrieved on May 6, 2009.
AMI continued to develop BIOS firmware for major motherboard manufacturers. The company produced BIOS software for motherboards (1986), server motherboards (1992), storage controllers (1995) and remote-management cards (1998). In 1993, AMI produced MegaRAID, a storage controller card. AMI sold its RAID assets to LSI Corporation in 2001,Compare
American Megatrends Inc. to Sell Industry-Leading RAID Business to LSI Logic
''Business Wire''. May 29, 2001. Retrieved on May 5, 2009.
with only one employee from the RAID-division remaining with the AMI core team. AMI continued to focus on OEM and ODM business and technology. Its product line includes AMIBIOS (a BIOS), Aptio (a successor to AMIBIOS8 based on the
UEFI UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples ...
standard), diagnostic software, AMI EC ( embedded controller firmware), MG-Series SGPIO backplane controllers (for SATA, SAS and NVMe storage devices), driver/firmware development, and
MegaRAC The MegaRAC from American Megatrends is a product line of Service Processors providing complete Out-of-band, or Lights-out remote management of computer systems independently of the Operating System An operating system (OS) is system software ...
( BMC firmware).


Founding

American Megatrends Inc. (AMI) was founded in 1985 by Subramonian Shankar and Pat Sarma with funds from a previous consulting venture, Access Methods Inc. (also AMI). Access Methods was a company run by Pat Sarma and his partner. After Access Methods successfully launched the AMIBIOS, there were legal issues among the owners of the company, resulting in Sarma buying out his partners. Access Methods still owned the rights to the AMIBIOS. Sarma had already started a company called Quintessential Consultants Inc. (QCI), and later set up an equal partnership with Shankar. By this time the AMIBIOS had become established and there was a need to keep the initials AMI. The partners renamed QCI as American Megatrends Inc., with the same initials as Access Methods Inc.; the renamed company then purchased AMIBIOS from Access Methods. Shankar became the president and Sarma the executive vice-president of this company. This partnership continued until 2001, when LSI Logic purchased the RAID Division of American Megatrends; American Megatrends then purchased all shares of the company owned by Sarma, making Shankar the majority owner.


Products


AMIBIOS

AMIBIOS (also written as AMI BIOS) is the IBM PC-compatible BIOS developed and sold by American Megatrends since 1986. In 1994, the company claimed that 75% of
PC clone IBM PC compatible computers are similar to the original IBM PC, XT, and AT, all from computer giant IBM, that are able to use the same software and expansion cards. Such computers were referred to as PC clones, IBM clones or IBM PC clones. ...
s used AMIBIOS. It is used on motherboards made by AMI and by other companies. American Megatrends has a strict OEM business model for AMIBIOS: it sells source code to motherboard manufacturers or customizes AMIBIOS for each OEM individually, whichever business model they require. AMI does not sell to end users, and itself produces no end-user documentation or technical support for its BIOS firmware, leaving that to licensees. However, the company published two books on its BIOS in 1993 and 1994, written by its engineers. During powerup, the BIOS firmware displays an ID string in the lower-left-hand corner of the screen. This ID string comprises various pieces of information about the firmware, including when it was compiled, what configuration options were selected, the OEM license code, and the targeted chipset and motherboard. There are 3 ID string formats, the first for older AMIBIOS, and the second and third for the newer AMI Hi-Flex ("high flexibility") BIOS. These latter are displayed when the Insert key is pressed during power-on self-test. The original AMI BIOS did not encrypt the machine startup password, which it stored in non-volatile RAM. Therefore, any utility capable of reading a PC's NVRAM was able to read and to alter the password. The AMI WinBIOS encrypts the stored password, using a simple substitution cipher. By pressing the Delete key during power-on self-test when a prompt is displayed, the BIOS setup utility program is invoked. Some earlier AMIBIOS versions also included a cut-down version of the AMIDIAG utility that AMI also sold separately, but most later AMI BIOSes do not include this program as the BIOS DMI already incorporates detailed diagnostics. AMIBIOS is only sold through distributors, not directly available from the manufacturer or from eSupport. AMI supplies both DOS and
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for se ...
firmware upgrade utilities for its own motherboards. eSupport only supplies a Windows upgrade utility.


AMIDiag

AMIDiag is a family of PC diagnostic utilities sold to OEMs only. The AMIDiag Suite was introduced in 1991 and made available for
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few o ...
,
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ...
and Unified Extensible Firmware Interface (
UEFI UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples ...
) platforms. It includes both the Windows and DOS PC diagnostics programs. Later versions of AMIDiag support UEFI, which allows diagnostics to be performed directly on the hardware components, without having to use operating system drivers or facilities.


Aptio

AMI's
UEFI UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples ...
firmware solutions.


MegaRAC

MegaRAC is a product line of Service Processors providing Out-of-band, or Lights-out remote management of computer systems. These service processors operate independently of the Operating System status or location, to manage and troubleshoot computers.


Former products


StorTrends/ManageTrends

The StorTrends family of network-based backup and storage management software and hardware includes several NAS and iSCSI-based SAN servers with 4, 12, or 16 drive bays. AMI couples off-the-shelf hardware with the StorTrends iTX storage management firmware platform. StorTrends offers synchronous, asynchronous and snap-assisted replication, thin provisioning, high-availability grouping and advanced caching. Reliability and performance is the key for any storage server. StorTrends iTX 2.8 is designed to support Storage Bridge Bay specification that provide Auto- Failover capability to ensure that any interruption is handled without affecting data. It supports High-availability cluster, redundancy, scalability, replication, disaster recovery and multiple site backups.


DuOS-M

''DuOS-M'' was commercial software developed by American Megatrends for
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 ser ...
x86-based computers using the
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for se ...
operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ef ...
to provide a "dual operating system" environment in which the user can simultaneously deploy the Android operating system in tandem with Microsoft Windows. Because DuOS-M has the capability to run both Windows and Android simultaneously, the user can switch between the two operating systems without having to
dual boot Multi-booting is the act of installing multiple operating systems on a single computer, and being able to choose which one to boot. The term dual-booting refers to the common configuration of specifically two operating systems. Multi-booting m ...
or suspend operation of one operating system in order to utilize the other. DuOS-M supports key hardware peripherals in Windows including cameras, audio, microphone and sensors such as ambient light sensor,
accelerometer An accelerometer is a tool that measures proper acceleration. Proper acceleration is the acceleration (the rate of change of velocity) of a body in its own instantaneous rest frame; this is different from coordinate acceleration, which is acce ...
, gyrometer,
compass A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with ...
and orientation sensors. It also supports various screen sizes, resolutions, and screen orientation (portrait and landscape) along with 3D acceleration and HD video playback. The first version of DuOS-M was released in June 2014. The software is available for download for a free 30-day trial, and is available for purchase for a complete license. On March 7, 2018, American Megatrends officially announced that it ceased development of DuOS-M. No further updates were being released at this time, including bug fixes and security patches.


Technical problems

On November 13, 1993, a number of PCs that used the AMIBIOS firmware started at boot-up to play the tune to Happy Birthday repeatedly while halting the computer until a key was pressed. The problem was resolved with a Trojan-free firmware upgrade from most manufacturers. The AMI WinBIOS was a 1994 update to AMIBIOS, with a
graphical user interface The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, ins ...
setup screen that mimicked the appearance of
Windows 3.1 Windows 3.1 is a major release of Microsoft Windows. It was released to manufacturing on April 6, 1992, as a successor to Windows 3.0. Like its predecessors, the Windows 3.1 series ran as a shell on top of MS-DOS. Codenamed Janus, Windows ...
and supported mouse navigation, unusual at the time. WinBIOS was viewed favourably by Anand Lal Shimpi at AnandTech, but described by Thomas Pabst at Tom's Hardware as a "big disappointment", in part because of problems with distributing IRQ signals to every PCI and ISA expansion slot. In July 2008 Linux developers discovered issues with ACPI tables on certain AMIBIOS BIOSes supplied by Foxconn, ASUS, and MSI. The problem is related to the ACPI _OSI method, which is used by ACPI to determine the OS version (in case an ACPI patch only applies to one specific OS). In some cases, the OSI method caused problems on Linux systems, skipping code that was only executed on Windows systems. Foxconn and AMI worked together to develop a solution, which was included in later revisions of AMIBIOS. The issue affected motherboards with Intel Socket 775. Actual system behavior differed based on BIOS version, system hardware and Linux distribution. In October 2021 a supply chain issue was discovered where Baseboard Management Controllers were shipped with a license/royalty sticker that included a typo where the company name was written as "American Megatrands". It was determined to use the issue sticker as is and so many BMCs will continue to ship with this typo until further notice.


Worldwide offices

*
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** Headquarters:
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, Georgia ** Field offices: San Jose,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
; Austin,
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
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Beijing } Beijing ( ; ; ), Chinese postal romanization, alternatively romanized as Peking ( ), is the Capital city, capital of the China, People's Republic of China. It is the center of power and development of the country. Beijing is the world's Li ...
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People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
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Kunshan Kunshan is a county-level city in southeastern Jiangsu province with Shanghai bordering its eastern border and Suzhou on its western boundary. It is under the administration of the prefecture-level city of Suzhou. Name There is a stron ...
,
Jiangsu Jiangsu (; ; pinyin: Jiāngsū, alternatively romanized as Kiangsu or Chiangsu) is an eastern coastal province of the People's Republic of China. It is one of the leading provinces in finance, education, technology, and tourism, with it ...
,
People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
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Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern provi ...
,
Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020 ...
,
People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
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Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the ...
,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
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Tamil Nadu Tamil Nadu (; , TN) is a state in southern India. It is the tenth largest Indian state by area and the sixth largest by population. Its capital and largest city is Chennai. Tamil Nadu is the home of the Tamil people, whose Tamil language ...
,
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* Chiyoda,
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,
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* Formerly had an office in DuPont,
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
International Offices
." ''American Megatrends''. Retrieved on May 6, 2009.


See also

*
BIOS features comparison In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the b ...
* Insyde Software * Phoenix Technologies ** Award Software, now part of Phoenix * List of companies of Taiwan


References


Further reading

* *


External links


American Megatrends (USA)Company Profile

Introduction to AMIBIOS8: Overview of key features in the latest AMIBIOS

American Megatrends India Pvt Ltd.
{{Authority control Companies based in Gwinnett County, Georgia Software companies based in Georgia (U.S. state) BIOS Software companies established in 1985 Software companies of the United States 1985 establishments in Georgia (U.S. state) Computer hardware companies