Alteryx is an American

computer software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

company based in

Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...

, with a development center in

Broomfield, Colorado Broomfield is a consolidated city and county located in the U.S. state of Colorado. Broomfield has a consolidated government which operates under Article XX, Sections 10-13 of the Constitution of the State of Colorado. The Broomfield populati ...

. The company's products are used for data science and analytics. The software is designed to make advanced analytics accessible to any data worker.

History

SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding. SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded. In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data that allows users to manipulate, analyze and map data. Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis. In 2000, SRC LLC entered into a contract with the

U.S. Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of the ...

that resulted in a modified version of its Allocate software being included on

CD-ROMs A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both comput ...

of Census Data sold by the

Bureau Bureau ( ) may refer to: Agencies and organizations * Government agency *Public administration * News bureau, an office for gathering or distributing news, generally for a given geographical location * Bureau (European Parliament), the administra ...

. In 2006, the software product Alteryx was released, which was a unified spatial and non-spatial data environment for building analytical processes and applications. In 2010, SRC LLC changed its name to that of its core product, Alteryx. In 2011, Alteryx raised $6 million in venture funding from the

Palo Alto Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was es ...

investment arm of

SAP AG Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant. Sap is distinct from latex, resin, or cell sap; it is ...

, SAP Ventures. In 2013, Alteryx raised $12 million from SAP Ventures and Toba Capital. In 2014, the company raised $60 million in Round B funding from

Insight Venture Partners Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. History Insight Partners was fo ...

Sapphire Ventures Sapphire Ventures (stylized as SAPPHIRE) is a venture capital firm with offices in Menlo Park, San Francisco, Austin, and London. The firm is considered one of the world's premier venture capital firms. The firm primarily invests in Series B t ...

(formerly SAP Ventures) and Toba Capital, and announced plans for a 30% workforce expansion. In 2015, ICONIQ Capital led an $85 million investment in Alteryx, with

and

Meritech Capital Partners Meritech Capital Partners is an American Venture Firm company focused on late-stage venture capital investments in information technology companies with a focus on consumer Internet and media, software and services, enterprise infrastructure, an ...

also participating. Alteryx announced plans to use the new capital to expand internationally, invest in research and development, and increase its sales and marketing efforts. In 2016, Alteryx was ranked #24 on the Forbes Cloud 100 list. On March 24, 2017, Alteryx went public in an

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

listed on the

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

. In October 2017, it was discovered that Alteryx was subject to a data breach of partially anonymized data records for approximately 120 million U.S. households. On February 22, 2018, Alteryx was named a leader in Gartner's 2018 Magic Quadrant for Data Science and

Machine Learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...

Platforms.

Products

As of July 2020, Alteryx offered the following products as part of an analytics platform (ver. 2019.1): * Alteryx Connect * Alteryx Designer * Alteryx Promote * Alteryx Server * Analytics Hub * Alteryx Intelligence Suite Alteryx also hosts a cloud-based website known as the Alteryx Analytics Gallery.

Acquisitions

In January 2017, Alteryx acquired Prague-based software company, Semanta. Alteryx Connect is an outgrowth of the Semanta acquisition. In June 2017, Alteryx acquired data science startup Yhat to enhance their capabilities for managing and deploying advanced analytic models ultimately resulting in Alteryx Promote. Alteryx paid $10.8 million in cash and equity. Yhat had raised $2.6 million before the acquisition. In February 2018, Alteryx acquired Alteryx ANZ, a distributor of altered software based in Sydney, Australia In April 2019, Alteryx acquired ClearStory Data for $19.6 million in cash. In October 2019, Alteryx acquired Feature Labs, a machine learning startup founded by 2 MIT researchers for $25.2 million in cash with an additional $12.5 million in equity incentive awards. Feature Labs is known for developing Featuretools, an open source library for automated

feature engineering Feature engineering or feature extraction or feature discovery is the process of using domain knowledge to extract features (characteristics, properties, attributes) from raw data. The motivation is to use these extra features to improve the qua ...

with over 350,000 downloads at the time of acquisition. The acquisition added an engineering hub for Alteryx in Boston, Massachusetts. Feature Labs had raised $1.5 million prior to the acquisition. In January 2022, Alteryx acquired

Trifacta Trifacta is a privately owned software company headquartered in San Francisco with offices in Bengaluru, Boston, Berlin and London. The company was founded in October 2012 and primarily develops data wrangling software for data exploration and s ...

for $400million in cash, with the deal closing the following month.

Awards and recognition

Alteryx was recognized by research firm

Gartner Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its client ...

as a leader in the 2018 Magic Quadrant for Data Science and Machine Learning Platforms. In addition, Alteryx was named the Gold winner in "The Best Business Intelligence and Analytics Software of 2017, as Reviewed by Customers” by Gartner Peer Insights, a comprehensive platform that provides unfiltered, first-hand product and service ratings and reviews by experienced Enterprise Technology Buyers. Alteryx has also been named one of Deloitte's Technology Fast 500, an 2019 APPEALIE SaaS Award Winner, and a Top 20 AI All-Stars in Technology by KeyBanc Capital Markets. In 2017, co-founder and CEO Dean Stoecker received the Ernst and Young Entrepreneur of the Year 2017 Award in the Orange County Region, which recognizes entrepreneurs who excel in areas such as innovation, financial performance and personal commitment to their businesses and communities. Alteryx was also named as one of the Best Places to Work in Orange County three years in a row (2016), 2017, and 2018, ranking within the top ten in the large employer category. Kevin Rubin was recognized as the CFO of the Year by the

Orange County Business Journal The ''Orange County Business Journal'' is a weekly print and online newspaper covering business in Orange County, California. The paper is the second largest business journal in California after the '' Los Angeles Business Journal''.Experian and public sources like the

to create their product which sold for 39,000 per license. Alteryx's hosting on

Amazon Web Services Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide d ...

had been unsecured (its sources had no breach).

References

External links

Alteryx website
* {{Authority control Business intelligence companies Business software Extract, transform, load tools Software companies based in California Companies based in Irvine, California Software companies established in 1997 2017 initial public offerings Companies listed on the New York Stock Exchange Analytics companies Data analysis software Software companies of the United States