An alternative title is a

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...

device most prominently used in

film distribution Film distribution (also known as Film exhibition or Film distribution and exhibition) is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marke ...

Book A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...

s and

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

s are commonly released under a different

title A title is one or more words used before or after a person's name, in certain contexts. It may signify either generation, an official position, or a professional or academic qualification. In some languages, titles may be inserted between the f ...

when they are screened or sold in a different country. This can vary from small change to the title, such as the addition of ''The'', to wholesale changes. Film titles are also often changed when they are released on

DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...

or VHS.

Reasons

The reasons for this are varied, but usually point towards marketable,

linguistic Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Linguis ...

or cultural differences. Some titles may not be easily understood in other parts of the world, and may even be considered offensive. Most title changes are

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

. An example is

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

director's Sergio Leone's 1971 film ''Duck, You Sucker!'', initially released with this title as he was convinced it was a well-known English saying. When the film performed poorly, it was subsequently rebranded as '' A Fistful of Dynamite'', similar in name to his 1964 film ''

A Fistful of Dollars ''A Fistful of Dollars'' ( it, Per un pugno di dollari, lit=For a Fistful of Dollars titled on-screen as ''Fistful of Dollars'') is a 1964 Spaghetti Western film directed by Sergio Leone and starring Clint Eastwood in his first leading role, ...

'', part of the successful

Dollars Trilogy ''Dollars Trilogy'' ( it, link=no, Trilogia del dollaro), also known as the ''Man with No Name Trilogy'' ( it, link=no, Trilogia dell'Uomo senza nome) or the ''Blood Money Trilogy'', is an Italian film series consisting of three Spaghetti Weste ...

. When

Scholastic Corporation Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and on ...

bought the U.S. rights to ''

Harry Potter and the Philosopher's Stone ''Harry Potter and the Philosopher's Stone'' is a 1997 fantasy novel written by British author J. K. Rowling. The first novel in the ''Harry Potter'' series and Rowling's debut novel, it follows Harry Potter (character), Harry Potter, a youn ...

'', they thought that a child would not want to read a book with the word "philosopher" in the title and, after some discussion, the American edition was published in September 1998 under the title author

J. K. Rowling Joanne Rowling ( "rolling"; born 31 July 1965), also known by her pen name J. K. Rowling, is a British author and Philanthropy, philanthropist. She wrote ''Harry Potter'', a seven-volume children's fantasy series published from 1997 to ...

suggested, ''Harry Potter and the Sorcerer's Stone''. Rowling claimed that she regretted this change and would have fought it if she had been in a stronger position at the time. Academic

Philip Nel Philip W. Nel (born March 29, 1969) is an American scholar of children's literature and University Distinguished Professor of English at Kansas State University. He is best known for his work on Dr. Seuss and ''Harry Potter'', which has led to hi ...

, who specialises in children's literature, has pointed out that the change lost the connection with

alchemy Alchemy (from Arabic: ''al-kīmiyā''; from Ancient Greek: χυμεία, ''khumeía'') is an ancient branch of natural philosophy, a philosophical and protoscientific tradition that was historically practiced in China, India, the Muslim world, ...

References

Film and video terminology {{film-term-stub