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Alpo is an American brand of
dog food Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of ca ...
marketed and manufactured by the Nestlé Purina PetCare subsidiary of Nestlé. The brand is offered as a canned or packaged soft food, as well as in dry kibbles.


History

Alpo, an abbreviation of Allen Products, was founded in 1936 by Robert F. Hunsicker in
Allentown, Pennsylvania Allentown (Pennsylvania Dutch: ''Allenschteddel'', ''Allenschtadt'', or ''Ellsdaun'') is a city in Lehigh County, Pennsylvania. The city has a population of 125,845 as of the 2020 census. It is the fastest-growing major city in Pennsylvania an ...
. The original factory was located in a small building at the southwest corner of New and Cedar streets. In 1964, the ''Allen Products Company'' was acquired by Liggett & Myers Tobacco Company. In 1980, the Liggett & Myers Tobacco Company was acquired by
Grand Metropolitan Grand Metropolitan plc was a leisure, manufacturing and property conglomerate headquartered in England. The company was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index until it merged with Guinness plc to form D ...
; and, in 1986, Grand Metropolitan sold the Liggett Group, but retained Alpo Petfoods, Inc. In 1995, Nestlé SA acquired Alpo Petfoods, Inc. from Grand Metropolitan. In January 2001, Nestlé SA announced the merger of Nestlé Friskies with
Ralston Purina Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's ...
to form the Nestlé Purina PetCare Company.


Marketing

For many years, the brand's main television commercial spokesman was
Lorne Greene Lorne Hyman Greene (born Lyon Himan Green; 12 February 1915 – 11 September 1987) was a Canadian actor, musician, singer and radio personality. His notable television roles include Ben Cartwright on the Western ''Bonanza'' and Commander ...
, who created the concept of
eating one's own dog food Eating your own dog food or "dogfooding" is the practice of using one's own products or services. This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as qua ...
by claiming that Alpo is so good he feeds it to his own dogs.
Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the ABC game sh ...
also had a long association with the product on television, and
Garfield ''Garfield'' is an American comic strip created by Jim Davis (cartoonist), Jim Davis. Originally published locally as ''Jon'' in 1976, then in nationwide Print syndication, syndication from 1978 as ''Garfield'', it chronicles the life of the t ...
was a "spokescat" for the brand in the 1990s. Alpo was the sponsor of the debut broadcast of the long-running television news magazine ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique sty ...
,'' on September 24, 1968. Alpo is also known for its marketing campaigns that target the owners of "real dogs", making light of consumers who pamper their dogs.


References


External links

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Press Release on recall from Purina.comAlpo TV ad with Ed McMahonAlpo TV ad with Lorne Greenecan dogs eat cheerios
{{Nestlé Dog food brands Nestlé brands Ralston Purina products Products introduced in 1936