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All India Bakchod (abbreviated as AIB) was a Mumbai-based comedy company which created the eponymous podcast, YouTube channel and production company. The name is a parody of
All India Radio All or ALL may refer to: Language * All, an indefinite pronoun in English * All, one of the English determiners * Allar language (ISO 639-3 code) * Allative case (abbreviated ALL) Music * All (band), an American punk rock band * ''All'' (All ...
. It began in 2012 as a humour/pop-culture
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
co-started by comedians
Tanmay Bhat Tanmay Bhat (born 23 June 1987) is an Indian YouTuber, comedian, scriptwriter, Actor, performer and producer. He was the co-founder and former CEO of the creative agency '' All India Bakchod'' (AIB) along with Gursimranjet Singh Khamba. In 2 ...
and Gursimran Khamba. Their friends and contemporary comedians, Rohan Joshi and Ashish Shakya were frequent guests and the four co-founded the YouTube channel in 2013 and began making sketches. They subsequently formed a digital agency and produced sketches, live comedy and TV shows. In October 2018, the company halted operation and fired its entire staff, after Bhat and Khamba were implicated in two separate sexual harassment allegations. No formal charges were made but the company dissolved in May 2019. Khamba was dissatisfied with the independent investigation into the allegation against him and has since disassociated himself with the company and brand. The company's four founders continue to work in the comedy circuit. Bhat, Joshi and Shakya continue to collaborate independently. The company's social media accounts and YouTube channel are dormant.


History


Background

Tanmay Bhat Tanmay Bhat (born 23 June 1987) is an Indian YouTuber, comedian, scriptwriter, Actor, performer and producer. He was the co-founder and former CEO of the creative agency '' All India Bakchod'' (AIB) along with Gursimranjet Singh Khamba. In 2 ...
, Rohan Joshi and Ashish Shakya entered the
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second-m ...
stand-up comedy Stand-up comedy is a comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a comedian, a comic or a stand-up. Stand-up comedy consists of one-liners, stories ...
circuit around 2008. The three frequently performed at an influential open-mic show called '' Hamateur Night'' while Joshi and Bhat also worked with
Vir Das Vir Das (born 31 May 1979) is an Indian comedian, actor and musician. After beginning a career in standup comedy, Das moved to Hindi cinema starring in films like ''Badmaash Company'' (2010), '' Delhi Belly'' (2011), and '' Go Goa Gone'' (201 ...
's Weirdass Comedy company on award show (
Filmfare ''Filmfare'' is an Indian English-language fortnightly magazine published by Worldwide Media. Acknowledged as one of Indian most popular entertainment magazines, it publishes pieces involving news, interviews, photos, videos, reviews, events, an ...
,
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and
Channel V Channel '' ("V" standing for the letter, not the Roman numeral "5") is a Chinese and former Asian pay television musical network originally launched by Star TV Hong Kong (now Fox Networks Group Asia Pacific). It was part of the unit of Disney ...
) scripts. Joshi and Bhat performed improv with Das,
Kavi Shastri Kavi Shastri (born 19 February 1986 in London) is a British film and television actor. Early life and education Kavi Shastri was born into a Gujarati family in London, England.Ashwin Mushran Ashwin Mushran is an Indian actor and voice over artist. He has appeared in numerous movies and plays. He is also featured in the movie '' Quick Gun Murugan'', as Dr. Django. He also lent his voice into dubbing several foreign media. Educati ...
and Anu Menon as ''The Cardinal ''. Bhat also wrote for Hindi TV and alongside Joshi contributed to ''JLT'' ( ''Just Like That''), a weekly youth-focused magazine published by ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest se ...
''. Joshi briefly worked for CNBC and wrote a humour column for ''
Mid-Day ''Mid-Day'' (stylised as mid-day) is a morning daily Indian compact newspaper owned by Jagran Prakashan Limited. Editions in various languages were published in Mumbai, Delhi, Bangalore and Pune. In 2011, the Delhi and Bangalore editions were ...
''. Besides stand-up Shakya wrote a humour column for ''
Hindustan Times ''Hindustan Times'' is an Indian English-language daily newspaper based in Delhi. It is the flagship publication of HT Media, an entity controlled by the KK Birla family, and is owned by Shobhana Bhartia. It was founded by Sunder Singh L ...
'' and wrote for satirical show called ''
The Week That Wasn't ''The Week That Wasn't'' is an Indian satirical late night television programme hosted by Cyrus Broacha and shown on the ''CNN-IBN'' (now CNN News18) channel. Started in 2006, cast includes Kaneez Surka, Gopal Datt, Ambika Vas and Kunal Vijayk ...
'' and MTV India's ''Wassup: The Voice of Youngistaan''. Gursimran Khamba is a Delhi-based humour blogger who had gained popularity with political commentary, satirical essays and film reviews. He had also contributed to satirical newsmagazine ''
Faking News Faking News, originally started as a form of blog, was an Indian news satire website that published fake news reports containing satire on politics and society of India.
''. In 2011, he moved to Mumbai to attend graduate school at
Tata Institute of Social Sciences Tata Institute of Social Sciences (TISS) is a multi-campus public research university in Mumbai, India. It is Asia's oldest institute for professional social work education and was founded in 1936 in then Bombay Presidency of British India as ...
(TISS) and soon transitioned to stand-up and podcasting. Bhat approached Khamba after seeing him perform stand-up, and in 2012 they began the humour and pop-culture
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
podcast ''All India Bakchod''. Initial podcast topics included discussions on pop-culture, parody songs and interviews with contemporary comedians. Joshi and Shakya were frequent guests, first appearing in the third episode.


Formation

When performing or working as a quartet, the four comedians were commonly referred to as AIB. They co-founded the All India Bakchod YouTube channel in 2013 and began writing sketches. They subsequently formed AIB as a comedy company which filmed videos, performed
stand-up comedy Stand-up comedy is a comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a comedian, a comic or a stand-up. Stand-up comedy consists of one-liners, stories ...
and co-wrote shows. By early 2015, the comedy group became a creative agency, making
branded content In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a ...
for corporate clients.


Selected works

Video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...


Sketches and spoofs

AIB started uploading sketches to
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
in February 2013. Their first series, ''AIB 365'', used mimicry and other comedic devices. In April 2013, they created a spoof of
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
award shows, ''Royal Turds'' and performed it live for over a year.' In September 2013, their sketch ''It's Your Fault'' went viral. It was a satirical take on the Indian patriarchal mindset of
victim blaming Victim blaming occurs when the victim of a crime or any wrongful act is held entirely or partially at fault for the harm that befell them. There is historical and current prejudice against the victims of domestic violence and sex crimes, such as t ...
. During this period, comics Karunesh Talwar and Abish Matthew were frequent collaborators. In December 2014, they performed and filmed the '' All India Bakchod Knockout'' (a celebrity
roast Roasting is a cooking method that uses dry heat where hot air covers the food, cooking it evenly on all sides with temperatures of at least from an open flame, oven, or other heat source. Roasting can enhance the flavor through caramelization ...
) at the NSCI Dome in
Worli Worli ( ISO: ''Varaḷī'', �əɾ(ə)ɭiː is a locality in South Mumbai, Maharashtra, India. It is one of the four peninsulas of Mumbai while the other being Colaba, Bandra and Malabar Hill. The sea connects it with Bandra via the Band ...
.
Karan Johar Karan Johar (born Rahul Kumar Johar; 25 May 1972), often informally referred to as KJo in the Hindi Film Industry, is an Indian filmmaker and television personality, who primarily works in Hindi cinema. He has launched the careers of several su ...
was the host with roasters AIB,
Rajeev Masand Rajeev Masand is an Indian film critic and journalist. He has worked for Noida based English language news channel CNN-Indian Broadcasting Network (CNN-IBN). He usually reviews Bollywood films and major Hollywood films released in India in his ...
,
Raghu Ram Raghu Ram Ambadapudi (born 15 April 1975) is an Indian television producer and actor. He was a senior supervising producer at MTV India and the creator of reality television shows ''MTV Roadies'', '' MTV Dropout Pvt Ltd'' and '' MTV Splitsvilla ...
, Aditi Mittal and Abish Matthew.
Ranveer Singh Ranveer Singh Bhavnani (; born 6 July 1985) is an Indian actor who works in Hindi films. The recipient of several awards, including five Filmfare Awards, he is among the highest-paid Indian actors and has been featured in ''Forbes India''s C ...
and
Arjun Kapoor Arjun Kapoor (born 26 June 1985) is an Indian actor working in Hindi films. Born to the Surinder Kapoor family, he is the son of film producer Boney Kapoor and Mona Shourie. Kapoor made his acting debut in 2012 with romance '' Ishaqzaade'' whic ...
were roasted. The show was uploaded on YouTube and subsequently removed from its channel because of widespread public backlash. AIB apologized and explained their decision: Multiple Bollywood celebrities expressed both their dissatisfaction at the content and positive support in favour of artistic freedom.


Calls to action

Facing public backlash due to ''Knockout'', AIB ceased uploading content until 11 April 2015 when they released a
call to action Call to Action (CTA) is an American organization that advocates a variety of changes in the Catholic Church. Call To Action's goals are to change church teachings in such areas as mandatory celibacy for priests, the male-only priesthood, the sele ...
video which urged viewers to email their
member of parliament A member of parliament (MP) is the representative in parliament of the people who live in their electoral district. In many countries with bicameral parliaments, this term refers only to members of the lower house since upper house members ofte ...
to support
net neutrality Network neutrality, often referred to as net neutrality, is the principle that Internet service providers (ISPs) must treat all Internet communications equally, offering users and online content providers consistent rates irrespective of ...
. In February 2017, they made a video asking people to vote in the BMC Mumbai elections.


Branded content, web series and film

By May 2015, AIB had transitioned into a creative agency and started an advertisement division called Vigyapanti. Between 2015 and 2018 they hired and contracted multiple writers to work on
branded content In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a ...
. During this period, the four original members, with a writing team, created a satirical web television show called '' On Air With AIB'', produced by Only Much Louder. This show ran on
Hotstar Disney+ Hotstar (also known as Hotstar) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both div ...
for three seasons, with some shorter segments uploaded on the AIB YouTube channel along with branded content. In 2016, they launched film-making workshop First Draft. By September 2018, they had 40 employees working as writers and producers. In December 2016, a report stated that AIB was producing
Amazon Prime Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pr ...
's first Indian original fiction show, ''Ministry'', starring
Irrfan Khan Irrfan Khan () (born Sahabzade Irfan Ali Khan; 7 January 196729 April 2020), also known simply as Irrfan, was an Indian actor who worked in Indian cinema as well as British and American films. Widely regarded as one of the finest actors in In ...
. In October 2017, it was reported that Khan would play a washed-up Bollywood actor seeking to regain the love of the masses while appointed as a placeholder culture minister. In August 2018, Irrfan left the project due to a health issue, and the show was renamed to ''Gormint'', a pronunciation from a viral video of an elderly woman criticizing the government. In November 2018, Khamba was fired as showrunner after allegations of sexual misconduct against him surfaced. In May 2019, Khamba uploaded a photograph of the end of filming. There has been no update since, as of January 2022. '' Chintu Ka Birthday'' was AIB's first self-financed film. It was released after the company's dissolution and the individual co-founders are listed as producers. It was co-directed by frequent collaborators Devanshu Kumar and Satyanshu Singh, and starred
Vinay Pathak Vinay Pathak (born 12 July 1968) is an Indian theater and film actor. He has starred in many films including '' Khosla Ka Ghosla,'' '' Bheja Fry,'' ''Island City'' and ''Johnny Gaddaar'' and had a supporting role in movies like ''Jism'', ''Ra ...
and
Tillotama Shome Tillotama Shome is an Indian actress. She was nominated for Best Supporting Actress at the 63rd Filmfare Awards for her role in ''A Death in the Gunj''. In 2021, she won the Filmfare Award for Best Actress (Critics) for portraying a praisewo ...
. The film was released on
ZEE5 ZEE5 is an Indian subscription video on-demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Androi ...
on 5 June 2020.


Themes

Parodies featured in AIB's works from their initial podcast, exaggerating the songs of
Baba Sehgal Harjeet Singh "Baba" Sehgal, is an Indian rapper. He was widely acclaimed to be the first Indian rapper. He is also involved in various other areas of the entertainment industry, and works in several different languages' media. He was a contesta ...
("Paaji Fuck All Control he Pro Boy Feticide Song), and
John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of ...
("Imagine There's No Channel"). AIB's first foray into YouTube consisted of short spoofs and mimicry-based sketches. Song parodies continued to feature in their work, along with stereotypical situations and plays on heavy nostalgia. They popularized a satirical trope, "Honest Indian...", which they applied to various situations. The majority of their sketches were branded content and included promotions for AskMe
Snapdeal Snapdeal is an Indian e-commerce company, based in New Delhi, India. It was founded in February 2010 by Kunal Bahl and Rohit Bansal. Snapdeal was one of the largest online marketplaces in India. Snapdeal targets the value e-commerce segment ...
, Furlenco, Swiggy, Bacardi, TrulyMadly,
Google Allo Google Allo was an instant messaging mobile app by Google for the Android and iOS mobile operating systems, with a web client available on Google Chrome, Mozilla Firefox, and Opera. It closed on March 12, 2019. The app used phone numbers as id ...
and OnePlus. Their podcast guests and work collaborators, included numerous Bollywood celebrities, global and Indian comedians and filmmakers.


Criticism

The AIB's ''progressive outlook'' was criticized for reproducing "the very models of patriarchy it seeks out to address". In February 2017, within a week of being hired as a social-media writer, 22-year-old Krupa Gohil felt, "the company in general and the four founders in particular, saw the internet's emerging conversation about feminism as just another meme-worthy narrative to tap into." Gohil said: " n employeemade a meme about smashing patriarchy but he didn't even know what patriarchy meant. It was just made and shared on social media to score woke points. These were empty, token actions." Another writer, Nisha Kalra, however, felt supported and looked out for by the team, when a similar incident happened with her. She said that in July 2017, when she was working with AIB as a writer on a contract, a male employee dropped his trousers and underpants and exposed his penis. This incident was repeated by the man, for three days and when he exposed his penis in her presence, thrice in a single day, Kalra decided to confront the person, who said his "pants were loose". After she filed a formal complaint, the man was fired after an inquiry and overall she was very grateful for how the situation was handled. In early 2018, contemporary comics called out the group on their unidimensional portrayal of female characters who had no agency in their work. Characters in their sketches, podcast guests and their collaborators skewed towards being almost entirely male. The group addressed the issue and said they'd "work harder to create content that's inclusive." Since 2017, they have deleted material that has drawn criticism including videos that Utsav Chakraborty had worked on.


Allegations of sexual misconduct


Against Utsav Chakraborty,

On 4 October 2018, comedian and actor Utsav Chakraborty, a former editor at Huffington Post India, former AIB employee and frequent collaborator, was accused of impropriety. The allegations against Chakraborty garnered attention when poet Mahima Kukreja accused him of sending her an unsolicited explicit image. Before publicly denouncing Chakraborty on Twitter, Kukreja had previously told Bhat about Chakraborty's behaviour. Bhat confronted Chakraborty, took no action and continued a professional working relationship between Chakraborty and AIB. This incident was the genesis of the Indian #MeToo movement in 2018. One year later, Chakraborty made public statements alleging that Bhat did not act as he said previously and that Chakraborty was "thrown under the bus" in an attempt to save the company and called the allegations "fabricated". In a series of Instagram videos, Bhat issued an update on his professional and personal life. He said he was diagnosed with
Clinical Depression Major depressive disorder (MDD), also known as clinical depression, is a mental disorder characterized by at least two weeks of pervasive low mood, low self-esteem, and loss of interest or pleasure in normally enjoyable activities. Introd ...
at the end of 2018, while the company was being shut down. He said he felt "mentally checked out" and "paralyzed and unable to participate socially, online or even offline". His statement drew both support and criticism from former colleagues and contemporaries.


Against Gursimran Khamba

On 8 October 2018, Khamba was accused of violating consent and
emotional abuse Emotions are mental states brought on by neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or displeasure. There is currently no scientific consensus on a definition. ...
by an unknown woman. She said they had "hooked up two-three times" and continued being friends. She added that Khamba drunk called her and threatened to ruin their friendship and emotionally blackmailed her for five months. Khamba acknowledged to a certain degree of misbehaviour but has rejected the suggestion that he violated her consent. Regarding the statement, Khamba said the allegation was made by a person who shared a "deep personal relationship" with him. He said that an independent committee looked into the allegation for four months and was "replete with procedural lapses and did not follow principals of natural justice". He withdrew from the committee because of this. He founded a new digital content company called Light@27.


Effects

As a result of these allegations, Bhat was asked to step away from the company and Khamba was put on indefinite leave. Both were fired from their roles as judges on the talent show '' Comicstaan'' and other Amazon projects. Khamba was fired from his position as showrunner on ''Gormint''. The company's web television show ''On Air With AIB'' was canceled. ''Chintu Ka Birthday'' (Chintu's Birthday), an AIB produced film, was dropped from the 2018 MAMI Mumbai Film Festival and its Netflix release was cancelled.


Dissolution

On 8 October 2018, Khamba and Bhat were asked to leave AIB due to their involvement and complicit behaviour in separate sexual harassment allegations. Subsequently, Bhat was asked to step away from the company and Khamba was put on indefinite leave. The two were also fired from various roles they individually held on other shows. The company's web television show was cancelled entirely by its network,
Hotstar Disney+ Hotstar (also known as Hotstar) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both div ...
, mid-season. In October 2018, the company was temporarily shut down and was steering towards permanent closure. In May 2019, they issued a statement that confirmed that their entire staff was let go, that Bhat's suspension was lifted (but he would not be allowed to return as CEO) and that Khamba had cut all ties with the company. Bhat, Joshi and Shakya have since re-entered the comedy circuit and continue to be associated with the company's name. Khamba, dissatisfied with an independent inquiry into the allegation against him, decided to leave the company and start another comedic venture. At the time of dissolution, Bhat, Joshi, Shakya and Khamba each owned 25 per cent of the company. As of March 2018, the company collectively owed the founders just over $51,000 from loans. In May 2019, AIB announced that their YouTube channel was dead for the foreseeable future. On 26 and 27 May 2020, they broke their silence on Instagram and Twitter respectively to announce the world satellite premiere of Chintu Ka Birthday. The trailer of the film was uploaded to AIB's YouTube channel on 29 May 2020.


See also

* East India Comedy *
The Viral Fever The Viral Fever, abbreviated to TVF, is an Indian video on demand and over-the-top streaming service and YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media Network Private Limited. A ...


References

{{Star Plus Shows Comedy-related YouTube channels Comedy collectives Indian web series Indian stand-up comedians