Alfie Deyes
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Alfred Sidney Deyes (born 17 September 1993) is an English
YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influe ...
, vlogger and businessman. On 4 September 2014, he released his first book, '' The Pointless Book''. Since 2014, he has released three books in the ''Pointless Book'' series and one autobiography.


Career


YouTube

Deyes started his PointlessBlog YouTube channel in 2009. , the channel has over 4.6 million subscribers and over 510 million views on YouTube. His vlogging channel has 3.6 million subscribers and over 1 billion views, while his gaming channel has over 1.5 million subscribers and over 216 million views. He also has a following of 4.8 million followers on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
and 3.7 million followers on Instagram. He was named by
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as one of "12 Web-savvy entrepreneurs to watch" in December 2013, and was featured on the cover of the January 2014 edition of '' Company'' magazine for the "Generation YouTube" feature. Deyes has collaborated with a number of other YouTubers, including
Tanya Burr Tanya Burr (born 9 June 1989) is an English YouTuber and actress, who began posting makeup and fashion videos to her YouTube channel in 2009. In 2017, Burr began pursuing a career in acting, and has since had guest roles in series such as ''B ...
, Louis Cole,
Louise Pentland Louise Alexandra Pentland (born 28 April 1985) is an English beauty, motherhood and lifestyle vlogger, blogger, YouTube personality and author. She is also known by her online pseudonym SprinkleofGlitter or SprinkleofChatter, although she publi ...
,
Grace Helbig Grace Anne Helbig is an American comedian, actress, and internet personality. She is the co-creator and co-host of the podcast ''This Might Get Weird'' (2018–present) alongside frequent collaborator Mamrie Hart and is the voice of Cindy Bear ...
,
Tyler Oakley Mathew Tyler Oakley (born March 22, 1989) is an American YouTuber, actor, activist and author. Much of Oakley's activism has been dedicated to LGBT youth, LGBT rights, as well as social issues including health care, education, and the preventio ...
,
Troye Sivan Troye Sivan Mellet ( ; born 5 June 1995) is an Australian singer-songwriter, actor and YouTuber. After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his thi ...
,
Miranda Sings Miranda may refer to: Law * ''Miranda v. Arizona'', an American legal case * ''Miranda'' warning, an American police warning given to suspects about their rights, before they are interrogated Places Australia * Miranda, New South Wales * Mirand ...
,
Joe Sugg Joseph Graham Sugg (born 8 September 1991) is an English YouTuber and actor. In 2012, he began posting videos on the YouTube channel ThatcherJoe, currently at over 7 million subscribers. In 2018, he was a finalist on the sixteenth series of '' ...
,
Zoe Sugg Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur, and author. She began her career as a YouTuber in 2009, and has since amassed over 10 million subscribers. In 2014, ...
and
Jim Chapman Jim Chapman may refer to: * Jim Chapman (congressman) (born 1945), American businessman and politician ** Jim Chapman Lake, a lake in Texas named after the politician * Jim Chapman (footballer) (born 1965), Scottish footballer * Jim Chapman (Intern ...
. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube. He currently stars, along with a number of other YouTubers, in the Style Haul series ''The Crew'', described by teen website Sugarscape.com as "the male version of Loose Women, but a bit less pervy". In 2013, Deyes was a member of the "
Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
OMG!" channel (GWRomg) and held a number of
world record A world record is usually the best global and most important performance that is ever recorded and officially verified in a specific skill, sport, or other kind of activity. The book ''Guinness World Records'' and other world records organization ...
s, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to
Ashrita Furman Ashrita Furman (born Keith Furman, September 16, 1954) is a ''Guinness World Records'' record-breaker. As of 2017, Furman has set more than 600 official Guinness Records and currently holds 530 records, thus holding the Guinness world record for th ...
in October 2013), and filling the most pancakes in one minute, with chocolate sauce and bananas, which was 7. Deyes was included in the 2015 ''
Debrett's Debrett's () is a British professional coaching company, publisher and authority on etiquette and behaviour, founded in 1769 with the publication of the first edition of ''The New Peerage''. The company takes its name from its founder, John De ...
500'', listing the most influential people in Britain, under the New Media category.


Published works

Deyes signed a book deal with Blink Publishing in 2014, with his debut book '' The Pointless Book'' due for release in September of the same year. The book is part
journal A journal, from the Old French ''journal'' (meaning "daily"), may refer to: *Bullet journal, a method of personal organization *Diary, a record of what happened over the course of a day or other period *Daybook, also known as a general journal, a ...
, part activity book and includes a free downloadable app and
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
integration. It has been unfavourably compared to
Keri Smith Keri Smith is a Canadian author, illustrator and conceptual artist. Her work includes topics such as imperfection and impermanence from a visual arts perspective. Smith is also a freelance illustrator. Since fall 2010, she teaches part-time at ...
's 2007 book ''Wreck This Journal'', which contained some similar ideas. Rhik Samadder, for ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be ''
Moby Dick ''Moby-Dick; or, The Whale'' is an 1851 novel by American writer Herman Melville. The book is the sailor Ishmael's narrative of the obsessive quest of Ahab, captain of the whaling ship ''Pequod'', for revenge against Moby Dick, the giant whi ...
''", he stated that "the ''Pointless Book'' is a canny piece of merchandising." A sequel to ''The Pointless Book'', ''The Pointless Book 2'', was released on 26 March 2015 and features similar content. It became the second best selling non-fiction book in its first week of release. Deyes released a standalone autobiography, ''The Scrapbook Of My Life'', on 24 March 2016. In 2017, Deyes announced a third and final book in the ''Pointless Book'' series titled ''The Pointless Book 3''. It was released on 13 July 2017.


Music

Deyes appeared on the 2014 single "
Do They Know It's Christmas? "Do They Know It's Christmas?" is a charity song written in 1984 by Bob Geldof and Midge Ure to raise money for the 1983–1985 famine in Ethiopia. It was first recorded by Band Aid, a supergroup assembled by Geldof and Ure consisting of pop ...
" as part of the
Band Aid 30 Band Aid 30 is the 2014 incarnation of the charity supergroup Band Aid. The group was announced on 10 November 2014 by Bob Geldof and Midge Ure, with Geldof stating that he took the step after the United Nations had contacted him, saying help w ...
charity supergroup, raising money for the
Ebola virus epidemic in West Africa The 2013–2016 epidemic of Ebola virus disease, centered in Western Africa, was the most widespread outbreak of the disease in history. It caused major loss of life and socioeconomic disruption in the region, mainly in Guinea, Liberia and S ...
. Deyes was part of the 'YouTube Boyband' that raised money for
Comic Relief Comic relief is the inclusion of a humorous character, scene, or witty dialogue in an otherwise serious work, often to relieve tension. Definition Comic relief usually means a releasing of emotional or other tension resulting from a comic epis ...
.


Business interests

Deyes is director of PointlessBlog Ltd and Pointless Holdings Ltd, alongside Dominic Smales (CEO of Gleam Futures, a digital talent management company). In October 2020, Deyes and Sugg were announced as "ambassadors" promoting A Good Company, a maker of sustainable products.


Controversies

In 2018, Deyes uploaded a video to his YouTube channel called "Living on £1 for 24 hours" in which his aim was to spend only £1 for a full day. He received criticism from viewers and the media who claimed that Deyes was making a mockery of poverty, both in his language used and the fact he did things such as going shopping for clothes during the video, continuing to use luxury items such as his car, and was given free food after being recognised. On 18 June 2018, Deyes uploaded a video to his vlogging channel titled "Lets talk about the £1 video" in which he apologised for his actions in the video and claimed he didn't mean to mock poverty. He subsequently removed the "Living on £1 for 24 hours" video from YouTube and donated all revenue from that video to charity.


Personal life

Deyes was born in the
London Borough of Enfield The London Borough of Enfield () is a London borough in North London. It borders the London boroughs of Barnet to the west, Haringey to the south, and Waltham Forest to the southeast. To the north are the districts of Hertsmere, Welwyn Hat ...
. His family relocated to
Brighton, East Sussex Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze Ag ...
when he was four years old. Deyes was educated at
Varndean School Varndean School is a secondary school serving a large area of Brighton, England. In 2013, 2017 and 2022, Ofsted inspectors described Varndean as a 'Good' school. Varndean shares the Surrenden Campus with Balfour Primary School, Dorothy Strin ...
in Brighton and then attended Varndean College, achieving the grades he needed to go to university. Despite being offered a place, Deyes chose to defer university and take a
gap year A gap year, also known as a sabbatical year, is typically a year-long break before or after college/university during which students engage in various educational and developmental activities, such as travel or some type of regular work. Gap yea ...
in order to spend time travelling. Subsequently, at the end of his gap year, he chose not to attend university and continue pursuing his successful YouTube career. From age 11 to 14, Deyes participated in
competitive Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indivi ...
gymnastics Gymnastics is a type of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, dedication and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, s ...
. He has been in a relationship with fellow YouTube star
Zoe Sugg Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur, and author. She began her career as a YouTuber in 2009, and has since amassed over 10 million subscribers. In 2014, ...
, known publicly as Zoella, since October 2012. In early 2013, Deyes moved into a flat in London, with
YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influe ...
Caspar Lee Caspar Richard George Lee (born 24 April 1994) is a British-South African YouTuber turned investor and serial entrepreneur. He was featured in ''Forbes'' 30 Under 30 in 2020 for his work in media and advertising. Career Lee started his YouTube ...
. Deyes moved back to Brighton in autumn 2013, eventually moving into a house with Sugg in October 2014. Shortly after moving in together, Deyes and Sugg bought a black
pug The Pug is a breed of dog originally from China, with physically distinctive features of a wrinkly, short-muzzled face and curled tail. The breed has a fine, glossy coat that comes in a variety of colors, most often light brown (Fawn (colour) ...
named Nala. In June 2017, the couple upgraded to a larger five-bedroom house, which had been purchased in July 2015 and renovated over several months. Sugg and Deyes have one child, born in August 2021.


Awards and nominations


References


External links

* {{DEFAULTSORT:Deyes, Alfie 1993 births 21st-century English businesspeople British Internet celebrities English video bloggers English YouTubers English bloggers Gaming YouTubers Living people People educated at Varndean College People from Brighton YouTube vloggers