Alexander Osterwalder
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Alexander Osterwalder (born 1974) is a Swiss business theorist,Arent van 't Spijker (2014). ''The New Oil: Using Innovative Business Models to turn Data Into Profit.'' p. 70 author, speaker, consultant, and entrepreneur, known for his work on
business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, soci ...
ing and the development of the
Business Model Canvas The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, custome ...
.Chesbrough, Henry. "Business model innovation: opportunities and barriers." ''Long range planning'' 43.2 (2010): 354-363.


Biography

Born 1974 in
St. Gallen , neighboring_municipalities = Eggersriet, Gaiserwald, Gossau, Herisau (AR), Mörschwil, Speicher (AR), Stein (AR), Teufen (AR), Untereggen, Wittenbach , twintowns = Liberec (Czech Republic) , website = ...
, Osterwalder obtained his MA in Political Science in 2000 at the
University of Lausanne The University of Lausanne (UNIL; french: links=no, Université de Lausanne) in Lausanne, Switzerland was founded in 1537 as a school of Protestant theology, before being made a university in 1890. The university is the second oldest in Switzer ...
, where in 2004 he also obtained his PhD in Management Information Systems"Alexander Osterwalder, Business Model Innovator," at linkedin.com. Accessed March 18, 2015. under Yves Pigneur with the thesis, entitled "The Business Model Ontology - a proposition in a design science approach." In 1999 Osterwalder co-founded his first startup Netfinance.ch, which focused on
financial literacy Financial literacy is the possession of the set of skills and knowledge that allows an individual to make informed and effective decisions with all of their financial resources. Raising interest in personal finance is now a focus of state-run progr ...
. He was a journalist for the Swiss business magazine ''BILANZ'' in 2000–01, and Senior Research Fellow back at the University of Lausanne from 2000 to 2005 in the time he finished his PhD research. In 2006 he founded ''BusinessModelDesign.com,'' and in 2010 he co-founded the consultancy firm Strategyzer, which has provided over 5 million people with Osterwalder's Business Model Canvas. In the late 2000s Osterwalder and a team of 470 co-creators published a model for describing business models: the
Business Model Canvas The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, custome ...
. The Business Model Canvas seeks to offer a model to further develop ideas about the business model for monetizing data.


Selected publications

* Osterwalder, Alexander et al. "The business model ontology: A proposition in a design science approach." (2004). * Osterwalder, Alexander, and Yves Pigneur. ''Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers.'' Wiley, 2010. * Osterwalder, Alexander, et al. ''Value Proposition Design: How to Create Products and Services Customers Want.'' Wiley, 2014. * Bland, David and Osterwalder, Alexander. ''Testing Business Ideas: A Field Guide for Rapid Experimentation''. Wiley, 2019. * Osterwalder, Alexander, et al. ''The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models.'' Wiley, 2020. *Osterwalder, Alexander, et al. ''High Impact Tools for Teams'': How to boost alignment, accountability and get results in fast-paced, uncertain and complex projects. Wiley, 2021. Articles, a selection: * Osterwalder, Alexander, and Yves Pigneur. "An eBusiness model ontology for modeling eBusiness." ''BLED 2002 Proceedings'' (2002): 2. * Dubosson‐Torbay, Magali, Alexander Osterwalder, and Yves Pigneur.
E‐business model design, classification, and measurements
" ''Thunderbird International Business Review'' 44.1 (2002): 5-23. * Osterwalder, Alexander, Yves Pigneur, and Christopher L. Tucci.
Clarifying business models: Origins, present, and future of the concept
" ''Communications of the association for Information Systems'' 16.1 (2005): 1.


References


External links


Alex Osterwalder
at alexosterwalder.com {{DEFAULTSORT:Osterwalder, Alexander 1974 births Living people Swiss business theorists University of Lausanne alumni People from Winterthur de:Alexander Osterwalder