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Affinity Equity Partners is one of the largest dedicated Asian
private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a t ...
firms and focuses on
leveraged buyout A leveraged buyout (LBO) is one company's acquisition of another company using a significant amount of borrowed money ( leverage) to meet the cost of acquisition. The assets of the company being acquired are often used as collateral for the loa ...
and
growth capital Growth capital (also called expansion capital and growth equity) is a type of private equity investment, usually a minority investment, in relatively mature companies that are looking for capital to expand or restructure operations, enter new mar ...
transactions. Affinity operates as a Pan-Asian firm focusing on investment opportunities in
Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic ...
,
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainland ...
,
Greater China Greater China is an informal geographical area that shares commercial and cultural ties with the Han Chinese people. The notion of "Greater China" refers to the area that usually encompasses Mainland China, Hong Kong, Macau, and Taiwan in East ...
,
Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...
and
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...
. The firm is independently owned and operated, with founding partners who have worked together since 1998. It has over 80 employees with offices in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
,
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
,
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
,
Beijing } Beijing ( ; ; ), Chinese postal romanization, alternatively romanized as Peking ( ), is the Capital city, capital of the China, People's Republic of China. It is the center of power and development of the country. Beijing is the world's Li ...
and
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...
.


History

Affinity is one of the early pioneer in Asian buyouts, having started private equity investing since 1998. The team was originally known as UBS Capital Asia Pacific, and served as the Asian private equity arm of UBS AG. UBS Capital Asia Pacific was spun out as an independent firm in 2004. Affinity is one of the largest independent Private Equity firms in the Asia Pacific region, and currently advises and manages approximately US$ 14 billion of funds and assets. Its latest fund, Affinity Asia Pacific Fund V of US$ 6.0 billion is one of the largest in the region. Among Affinity's investments are or have been the following: * Beijing Leader Harvest (China) * Bojie Oriental Media (China) *
Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant ch ...
(Japan, Korea) * Colorado Group Limited (Australia) * Eastern Pacific Circuits (Hong Kong) *
The Face Shop The Face Shop () (stylized as THE FACE SHOP) is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products includes body, bath, ski ...
(Korea) * First Engineering (Singapore) * Haitai Confectionery (Korea) *
Hi-Mart Lotte Hi-Mart () is a South Korean retailer of electronic goods. It was originally a unit of bankrupt Daewoo Electronics that founder Seon Jong-koo spun off in 1999. Hi-Mart is headquartered in Seoul. Hi-mart was taken over by Lotte Corporation o ...
(Korea) * Inter office (Japan) * IPAC Securities (Australia) * Jaya (Singapore) * Korea Digital Satellite Broadcasting (Korea) *
Kyobo Life Insurance Company Kyobo Life Insurance Co., Ltd. () is a South Korean life insurance company headquartered in Seoul, South Korea, formerly known as Daehan Kyoyuk Insurance (). Kyobo Life is one of the big 3 life insurance companies in South Korea. The company was ...
(Korea) * Kakao M (Korea)
Loscam
(Australia) *
Mando Corporation The Mando Corporation ( ko, 만도)(KRX:204320), with headquarters in Seoul, Korea, is the largest global Tier 1 Korean Original Equipment Manufacturer and supplier to General Motors, Cadillac, Ford, Chrysler, Chevrolet, Nissan, Kia Motors C ...
(Korea) * MedicalDirector (Australia) *MK Electron (Korea) * NS Electronics Bangkok (Thailand) *
Oriental Brewery Oriental Brewery or OB (Hangul: 오비맥주) is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group. History Established by the Doosan Group in 1952, it was purchased by InBev in 1998. In July 2009, i ...
(Korea) *
Primo Smallgoods Primo Foods (formerly Primo Smallgoods), is an Australian food and beverage company based in Chullora in Western Sydney, is the largest producer of ham, bacon and smallgoods in the Southern Hemisphere. Primo was founded in 1985 by Hungarian ...
(Australia) * PT Sido Muncul Tbk (SIDO) (Indonesia) * Pulmuone Foods (Korea) * RT Holdings (Hong Kong)
Scottish Pacific Business Finance
(Australia & New Zealand) * SDL Leasing (Singapore)
TEG
(Australia) *
Tegel Foods Tegel Foods Limited is a New Zealand poultry producer. The company is involved in breeding, hatching, processing, marketing, sales, and distribution of poultry products across New Zealand and to selected international markets. With over 2,300 ...
(New Zealand) * United Test and Assembly Center (Singapore) * Velocity Frequent Flyer (Australia ) * WiniaMando (Korea)


External links


Affinity Equity Partners
(company website)


References

{{LOEN Entertainment Investment banking private equity groups UBS Private equity firms of Asia-Pacific