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Aeroplan is a coalition loyalty program owned by
Air Canada Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled an ...
, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its
frequent flyer A frequent-flyer program (American English) or frequent-flyer programme (British English) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program ...
customers. In 2002 it was spun off as a separate corporate entity and eventually sold to
Aimia Aimia is an investment holding company with a focus on long-term investments in public and private companies, on a global basis, through controlling or minority stakes, and is based in Montreal, Quebec, Canada. It is publicly listed on the Toront ...
. On May 11, 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020. On August 21, 2018, Air Canada, along with TD, CIBC and Visa, agreed to acquire Aeroplan from Aimia for CA$450 million in cash. There are approximately 5 million active members in the program. On August 11, 2020, Air Canada released details about its new loyalty program, which was a relaunch of Aeroplan. In recent years, Aeroplan has evolved into a
loyalty marketing Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the cu ...
program with retail partners such as
Home Hardware Home Hardware Stores Ltd. is a privately held Canadian home improvement, construction materials, and furniture retailer. Co-founded in 1964 by Walter Hachborn and headquartered in St. Jacobs, Ontario, the chain is co-operatively owned by ov ...
, Birks and
Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
Canada. Aeroplan is also used by
Air Creebec Air Creebec Inc. is a regional airline based in Val-d'Or, Quebec, Canada. It operates scheduled and charter services to 16 destinations in Quebec and Ontario. Its main base is Val-d'Or Airport, with a hub at Timmins Victor M. Power Airport. ...
,
Canadian North Bradley Air Services, operating as Canadian North, is a wholly Inuit-owned airline headquartered in Kanata, Ontario, Canada. It operates scheduled passenger services to communities in the Northwest Territories, Nunavut and the Nunavik regio ...
,
Calm Air Calm Air International LP. is a full service airline, offering passenger, charter and freight services in northern Manitoba and the Kivalliq Region of Nunavut. It is owned by Exchange Income Corporation with its main base in Winnipeg, Manitoba. ...
, and
First Air Bradley Air Services Limited, operating as First Air, was an airline headquartered in Kanata, a suburb of Ottawa, Ontario, Canada.MicroStrategy platform for business intelligence reporting and analytics for its personnel to analyze member information, track purchasing patterns, identify profiles of loyal members, and align its loyalty program with members' preferences. Many Aeroplan members collect miles via
credit card A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the ...
s. Credit cards were originally allocated to CIBC and Diners Club/enRoute, but were later offered to AMEX Bank of Canada, while Diners Club withdrew from the program. (The contract with CIBC expired at the end of 2013, and Aimia began a new partnership for credit cards with
Toronto-Dominion Bank Toronto-Dominion Bank (french: links=no, Banque Toronto-Dominion), doing business as TD Bank Group (french: links=no, Groupe Banque TD), is a Canadian multinational banking and financial services corporation headquartered in Toronto, Ontario. T ...
as the primary issuer, with CIBC relegated to a secondary role of January 1, 2014.) In 2012, approximately 2.3 million rewards were issued to members, including more than 1.6 million flights on
Air Canada Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled an ...
or other
Star Alliance Star Alliance is the world's largest global airline alliance. Founded on 14 May 1997, its CEO is Jeffrey Goh and its headquarters is located in Frankfurt am Main, Germany. , Star Alliance is the largest of the three global alliances by passenge ...
carriers, which offer travel to more than 1,000 destinations worldwide.


Corporate history

When it was created in 1984, Aeroplan's operations were fully integrated with those of
Air Canada Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled an ...
. In 2002, Aeroplan was spun off as a wholly owned subsidiary of Air Canada. In June 2005, Air Canada's parent company,
ACE Aviation Holdings ACE Aviation Holdings Inc. is a Canadian holding company that is the former parent company of Air Canada. It is headquartered in Montreal. In 2012, the company signified its intent to dissolve, but is still undergoing liquidation as of 2020. Hi ...
, sold 12.5% of Aeroplan for $250 million through an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
, thereby creating the world's first publicly traded loyalty program, Aeroplan Income Fund, at a valuation of $2 billion. On December 20, 2007, Aeroplan Income Fund acquired Loyalty Management Group, a loyalty marketing and customer-driven insight and analysis business that owns and operates Nectar, the UK's leading coalition loyalty program. On May 28, 2008, ACE Aviation Holdings disposed of its remaining holdings in the fund for $438 million. As such, the Aeroplan program was no longer under direct control of Air Canada. The corporate name was changed to
Aimia Aimia is an investment holding company with a focus on long-term investments in public and private companies, on a global basis, through controlling or minority stakes, and is based in Montreal, Quebec, Canada. It is publicly listed on the Toront ...
in order to "reflect the fact that the program has grown and diversified into a comprehensive customer loyalty program with hundreds of participating retailers." In November 2018, Aimia signed a definitive agreement with Air Canada to sell Aeroplan back to Air Canada for $450M in cash. This means Air Canada successfully sold Aeroplan for a combined $688 million, and repurchased it 10 years later for $450 million, for a profit of $238 million before expenses or inflation adjustments. Accounting for inflation yields a sale price of $832.2 in 2018 dollars, resulting in a profit of $382M before expenses.


Competition

Aeroplan faces competition from many sources, including other airline reward programs (even within Star Alliance), various bank-affiliated credit card loyalty plans, and the
Air Miles Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates. The programs are available in Canada, the Netherlands and the Middle East. Points are earned on purchases at participating mercha ...
program.


Mileage expiration

Aeroplan points expire if the member has no account activity for a period of 18 months. In the past, Aeroplan had a policy where all miles would expire after seven years, even if there was continued activity in the account. This policy has since been cancelled as of June 27, 2013.


Class action lawsuit

When miles expire, Aeroplan offers to restore the miles for a fee of $30 plus $0.01 per mile, which in some instances has resulted in charges of several thousand dollars for high-mileage members. Members have argued that Aeroplan had already been paid for the miles through the selling partner by virtue of the retail pricing and by fees charged for certain collector credit cards. As a result, on many blogs, members were upset that their miles had been emptied from their accounts. As Aeroplan refused to give the miles back, a class action lawsuit was launched by Montreal lawyer Owen Falquero of Merchant Law Group LLP. On August 3, 2009, the Quebec Superior Court granted authorization to launch a class-action lawsuit challenging Groupe Aeroplan Inc.'s practice of cancelling points accumulated in its loyalty program. The motion, obtained by Montreal lawyer Owen Falquero of Merchant Law Group LLP, was filed on behalf of about seven plaintiffs across Canada; however, thousands of petitioners have registered for membership in the class. The motion was filed formally on behalf of Noella Neale of Port Coquitlam, BC, a single mother whose 150,000 points were annulled by Aeroplan because she had not made a contribution or a redemption in her account for one year, a period during which she had fallen ill. Those points fell victim to Aeroplan's rules, under which the company erases points in an account that has been dormant for 12 months. In a telephone interview, Neale said she had been going to pay for her daughter's trip to New Zealand—her graduation gift—until she tried to pay from her account and saw that it had been emptied. Aeroplan spokeswoman JoAnne Hayes declined to comment on the issue because it is now before the courts. In a statement, Aeroplan noted, "no class action has yet been filed. This motion is the first procedural step before any such action can be instituted." The company stated, "petitioners (are) seek(ing) court permission to sue Aeroplan on behalf of program members in Canada to obtain reinstatement of expired miles, reimbursement of any amounts already expended by Aeroplan members to reinstate their expired miles, $50 in compensatory damages and an undetermined amount in exemplary damages on behalf of each class member, all in relation to changes made to the Aeroplan program concerning accumulation and expiry of Aeroplan Miles as announced Oct. 16th, 2006." But Aeroplan stressed that it "is of the view that there are good grounds for opposing the motion for authorization and will vigorously defend any class action, should one be authorized by the court." Neale said, "I felt like they stole from me." "If the bank took my money like that, it would be theft. I earned those points. They belong to me, and (Aeroplan) has no right to take them away from me."


Status Levels

Prior to Air Canada's acquisition and relaunch of the program in 2020, Aeroplan rewarded users with status levels upon reaching a particular level of points accumulation in a given year. This program was called Aeroplan Distinction. The levels were Aeroplan Silver, Aeroplan Black, and Aeroplan Diamond, requiring 25,000, 50,000, and 100,000 miles, respectively. Most points qualified for these levels, including those from credit card spending and actual flying, but excluded points from credit card sign up bonuses, prizes, etc. At higher levels, members were rewarded with less expensive flight redemptions, priority access to call centers, and status matching with other rewards/loyalty programs. The Aeroplan status program was a different program from the Air Canada
Altitude Altitude or height (also sometimes known as depth) is a distance measurement, usually in the vertical or "up" direction, between a reference datum and a point or object. The exact definition and reference datum varies according to the context ...
rewards program, which grants status and rewards while dealing with Air Canada directly. With Aeroplan back in the Air Canada fold, the Silver/Black/Diamond status program was eliminated for a refreshed Altitude rewards program.


Earn miles

# Earn Aeroplan Miles with Air Canada: For travel on flights within Canada and between Canada and the continental United States (including Hawaii), 25% of miles flown are earned for Tango Class, 100% of miles flown are earned for Tango Plus and Executive Class Lowest, and 150% of miles flown are earned for Executive Class Flexible. For travel on flights for all other destinations worldwide, 100% of miles flown are earned for Tango Plus, 125% for Executive Class Lowest, and 150% for Executive Class Flexible. # Earn Aeroplan Miles when booking from AirCanada.com: Earn up to 1 Aeroplan Mile for every dollar spent when you purchase an eligible ticket at AirCanada.com (Canadian and US edition only). Earn 1 Aeroplan mile for every 3 dollars spent when you purchase an eligible Flight Pass at AirCanada.com (Canadian and US edition only). # Other partners: Aeroplan miles can be earned and used to redeem flights from Air Canada and partner airlines. Air Canada is part of the
Star Alliance Star Alliance is the world's largest global airline alliance. Founded on 14 May 1997, its CEO is Jeffrey Goh and its headquarters is located in Frankfurt am Main, Germany. , Star Alliance is the largest of the three global alliances by passenge ...
, a group of 28 airlines that co-operate to expand the offerings of each individual airline. Awards are redeemable on any one of these airlines. Each flight is allocated a certain number of "award seats" available to be used for award redemption. There are also travel and retail partners who award Aeroplan miles for being a customer of their services.


Buy miles

Since May 2020, Air Canada allows to purchase or gift Aeroplan miles. Until then, buying miles was only available when booking flight rewards, which remains the same.


Airline partners


Fully integrated airline partners

*
Air Canada Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled an ...
*
Air Canada Express Air Canada Express is a brand name of regional feeder flights for Air Canada that are subcontracted to other airlines. As of March 2021, Jazz Aviation is the sole operator of Air Canada Express. They primarily connect smaller cities with Air Cana ...
*
Air Canada Rouge Air Canada Rouge, ''Rouge'' meaning "red" in French, is a subsidiary of Air Canada. It is fully integrated into the Air Canada mainline and Air Canada Express networks; flights are sold with AC flight numbers but are listed as "operated by Air ...


Star Alliance partner airlines

*
Aegean Airlines Aegean Airlines S.A. ( el, Αερογραμμές Αιγαίου Ανώνυμη Εταιρεία ''Aeroporía Aigaíou Anónimi Etairía'', ) is the flag carrier airline of Greece and the largest Greek airline by total number of passengers carr ...
*
Air China Air China Limited () is the flag carrier of the People's Republic of China and one of the "Big Three" mainland Chinese airlines (alongside China Southern Airlines and China Eastern Airlines). Air China's headquarters are in Shunyi District ...
*
Air Dolomiti Air Dolomiti S.p.A. is an Italian regional airline with its head office in Dossobuono, Villafranca di Verona, Italy, operating base at Verona Villafranca Airport and focus cities at Munich Airport and Frankfurt Airport in Germany.Air India Air India is the flag carrier airline of India, headquartered at New Delhi. It is owned by Talace Private Limited, a Special-Purpose Vehicle (SPV) of Tata Sons, after Air India Limited's former owner, the Government of India, completed the ...
*
Air New Zealand Air New Zealand Limited () is the flag carrier airline of New Zealand. Based in Auckland, the airline operates scheduled passenger flights to 20 domestic and 30 international destinations in 18 countries, primarily around and within the Pacif ...
*
All Nippon Airways , also known as ANA (''Ē-enu-ē'') or is an airline in Japan. Its headquarters are located in Shiodome City Center in the Shiodome area of Minato ward of Tokyo. It operates services to both domestic and international destinations and had m ...
(ANA) *
Asiana Airlines Asiana Airlines Inc. ( ) is a South Korean airline headquartered in Seoul.Home
." Asiana Airlines. Retrieved 13 September 2 ...
*
Austrian Airlines Austrian Airlines AG, often shortened to Austrian, is the flag carrier of Austria and a subsidiary of the Lufthansa Group. The airline is headquartered on the grounds of Vienna International Airport in Schwechat where it also maintains its ...
* Avianca *
Brussels Airlines Brussels Airlines is the flag carrier and largest airline of Belgium, based and headquartered at Brussels Airport. It operates to over 100 destinations in Europe, North America and Africa and also offers charter services, maintenance and crew ...
*
Copa Airlines Compañía Panameña de Aviación, S.A., (commonly referred to as Copa and branded simply as "Copa Airlines") is the flag carrier of Panama. It is headquartered in Panama City, Panama, with its main hub at Tocumen International Airport. Copa i ...
*
Croatia Airlines Croatia Airlines Ltd. is the state-owned flag carrier airline of Croatia. Its headquarters are in Buzin near Zagreb and operates domestic and international services mainly to European destinations. Its main hub is Zagreb International Airport ...
*
Egyptair Egyptair (Egyptian Arabic: , ') is the state-owned flag carrier of Egypt. The airline is headquartered at Cairo International Airport, its main hub, operating scheduled passenger and freight services to 81 destinations in the Middle East, Europe ...
*
Ethiopian Airlines Ethiopian Airlines (commonly referred to as Ethiopian; am, የኢትዮጵያ አየር መንገድ, translit=Ye-Ītyōṗṗyā āyer menged), formerly ''Ethiopian Air Lines'' (EAL), is the flag carrier of Ethiopia, and is wholly owned by ...
*
EVA Airways EVA Airways Corporation (pronounced as three letters: ; ) (), of which "EVA" stands for Evergreen Airways, is a Taiwanese international airline based at Taoyuan International Airport near Taipei, Taiwan, operating passenger and dedicated carg ...
* LOT *
Lufthansa Deutsche Lufthansa AG (), commonly shortened to Lufthansa, is the flag carrier of Germany. When combined with its subsidiaries, it is the second- largest airline in Europe in terms of passengers carried. Lufthansa is one of the five founding ...
*
Scandinavian Airlines Scandinavian Airlines, more commonly known and styled as SAS, is the flag carrier of Denmark, Norway, and Sweden. ''SAS'' is an abbreviation of the company's full name, Scandinavian Airlines System or legally Scandinavian Airlines System Denmar ...
(SAS) *
Shenzhen Airlines Shenzhen Airlines () is an airline headquartered in Shenzhen Bao'an International Airport in Bao'an District, Shenzhen, Guangdong. It has been a member of Star Alliance since 2012, and is currently one of two Chinese airlines that is part o ...
*
Singapore Airlines Singapore Airlines ( abbreviation: SIA) is the flag carrier airline of the Republic of Singapore with its hub located at Singapore Changi Airport. The airline is notable for highlighting the Singapore Girl as its central figure in corporat ...
*
South African Airways South African Airways (SAA) is the flag carrier airline of South Africa. Founded in 1934, the airline is headquartered in Airways Park at O. R. Tambo International Airport in Johannesburg and operated a hub-and-spoke network, serving ten dest ...
*
Swiss International Air Lines Swiss International Air Lines AG, colloquially known as SWISS, is the flag carrier of Switzerland, operating scheduled services in Europe and to North America, South America, Africa and Asia. Zurich Airport serves as its sole hub and Geneva ...
*
TAP Air Portugal TAP Air Portugal is the currently state-owned flag carrier airline of Portugal, headquartered at Lisbon Airport which also serves as its hub. TAP – Transportes Aéreos Portugueses – has been a member of the Star Alliance since 2005 and oper ...
*
Thai Airways International Thai Airways International Public Company Limited, trading as THAI (, th, บริษัท การบินไทย จำกัด (มหาชน)) is the flag carrier airline of Thailand. Formed in 1961, the airline has its corporate h ...
*
Turkish Airlines Turkish Airlines ( Turkish: ''Türk Hava Yolları'') is the national flag carrier airline of Turkey. , it operates scheduled services to 340 destinations in Europe, Asia, Africa, and the Americas, making it the largest mainline carrier in the ...
*
United Airlines United Airlines, Inc. (commonly referred to as United), is a major American airline headquartered at the Willis Tower in Chicago, Illinois.


Other partners

*
Aer Lingus Aer Lingus ( ; an anglicisation of the Irish , meaning "air fleet" compare Welsh 'llynges awyr') is the flag carrier of Ireland. Founded by the Irish Government, it was privatised between 2006 and 2015 and it is now a wholly owned subsidiar ...
*
Aeromar Transportes Aeromar, S.A. de C.V, doing business as Aeromar, is a Mexican airline that operates scheduled domestic services in Mexico and international services to the United States, Guatemala, and Honduras. Its main base is Mexico City Internat ...
*
Air Creebec Air Creebec Inc. is a regional airline based in Val-d'Or, Quebec, Canada. It operates scheduled and charter services to 16 destinations in Quebec and Ontario. Its main base is Val-d'Or Airport, with a hub at Timmins Victor M. Power Airport. ...
*
Air Mauritius Air Mauritius is the flag carrier airline of Mauritius. The airline is headquartered in Port Louis, Mauritius, with its hub based at Sir Seewoosagur Ramgoolam International Airport. The company was placed in voluntary administration on 22 Apr ...
*
Air Serbia Air Serbia (stylised as ''AirSERBIA''; sr, / ) is the flag carrier of Serbia. The company's headquarters is located in Belgrade, Serbia, and its main hub is Belgrade Nikola Tesla Airport. The airline was known as Jat Airways until it was r ...
*
Azul Brazilian Airlines Azul Linhas Aéreas Brasileiras S/A (''Azul Brazilian Airlines''; or simply Azul) is a Brazilian carrier based in Barueri, a suburb of São Paulo. The company's business model is to stimulate demand by providing frequent and affordable air serv ...
* *
Bamboo Airways Bamboo Airways JSC (), operating as Bamboo Airways, is a Vietnamese airline owned by the FLC Group, registered in Quy Nhơn, Vietnam, with a head office in Cầu Giấy District, Hanoi. Founded in 2017, the airline launched operations on 16 Janu ...
*
Calm Air Calm Air International LP. is a full service airline, offering passenger, charter and freight services in northern Manitoba and the Kivalliq Region of Nunavut. It is owned by Exchange Income Corporation with its main base in Winnipeg, Manitoba. ...
*
Canadian North Bradley Air Services, operating as Canadian North, is a wholly Inuit-owned airline headquartered in Kanata, Ontario, Canada. It operates scheduled passenger services to communities in the Northwest Territories, Nunavut and the Nunavik regio ...
*
Cathay Pacific Cathay Pacific Airways Limited (CPA), more widely known as Cathay Pacific (), is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport. The airline's operations and subsidiaries have ...
*
Central Mountain Air Central Mountain Air Ltd. is a Canadian regional airline based in Smithers, British Columbia. It operates scheduled, charter, and transborder services. Its main base is Smithers Airport, with other bases at Calgary International Airport and Va ...
*
Emirates Emirates may refer to: * United Arab Emirates, a Middle Eastern country * Emirate, any territory ruled by an emir ** Gulf emirates, emirates located on the Persian Gulf ** Emirates of the United Arab Emirates, the individual emirates * The Emirat ...
*
Etihad Airways Etihad Airways ( ar, شَرِكَة ٱلْاِتِّحَاد لِلطَّيْرَان, sharikat al-ittiḥād li-ṭ-ṭayarān) is one of two flag carriers of the United Arab Emirates (the other being Emirates). Its head office is in Khalifa ...
*
Eurowings Eurowings GmbH is a German low-cost carrier headquartered in Düsseldorf and a wholly owned subsidiary of the Lufthansa Group. Founded in 1996, it serves a network of domestic and European destinations and formerly also operated some long-hau ...
*
Eurowings Discover Eurowings Discover is a German airline headquartered in Frankfurt. It is owned by the Lufthansa Group and serves leisure destinations around the Mediterranean, North America and the Caribbean from its bases at Frankfurt Airport and Munich Airpor ...
*
GOL Linhas Aéreas Inteligentes Gol Linhas Aéreas Inteligentes S.A ("Gol Intelligent Airlines S.A." also known as VRG Linhas Aéreas S/A) is a Brazilian low-cost airline based in Rio de Janeiro, Brazil. According to the National Civil Aviation Agency of Brazil (ANAC), betwee ...
*
Gulf Air Gulf Air ( ar, طيران الخليج ''Ṭayarān al-Khalīj'') is the state-owned airline and the flag carrier of Bahrain, which was founded in 1950 by British Pilot Freddie Bosworth as Gulf Aviation. Headquartered in Muharraq, the airli ...
*
Juneyao Airlines Juneyao Air (), formerly known as Juneyao Airlines, is a carrier headquartered in Shanghai, operating both domestic and international services from two airports ( Shanghai Hongqiao and Shanghai Pudong). The company was founded in 2005 as a subs ...
*
Middle East Airlines Middle East Airlines – Air Liban S.A.L. ( ar, طيران الشرق الأوسط ـ الخطوط الجوية اللبنانية ''Ṭayyarān al-Sharq al-Awsaṭ – al-Khuṭūṭ al-jawiyyah al-lubnāniyyah''), more commonly known as Middle ...
*
Olympic Air Olympic Air S.A. ( el, Ολυμπιακή) is a regional airline, a subsidiary of the Greek carrier Aegean Airlines. It was formed as part of the privatization of the former Greek national carrier Olympic Airlines, a company that carried the n ...
*
Oman Air Oman Air ( ar, الطيران العماني) is the national airline of the Sultanate of Oman. Based at Muscat International Airport in Seeb, Muscat, it operates domestic and international passenger services, as well as regional air taxi a ...
*
SriLankan Airlines SriLankan Airlines (formerly known as Air Lanka) is the flag carrier of Sri Lanka and a member airline of the Oneworld airline alliance. It is currently the largest airline in Sri Lanka by number of aircraft and destinations and was launched ...
* SunExpress *
Virgin Australia Virgin Australia, the trading name of Virgin Australia Airlines Pty Ltd, is an Australian-based airline. It is the largest airline by fleet size to use the Virgin brand. It commenced services on 31 August 2000 as ''Virgin Blue'', with two ...
*
Vistara Tata SIA Airlines Limited, operating as Vistara, is an Indian full-service airline, based in Gurugram, with its hub at Indira Gandhi International Airport. The carrier, a joint venture between Tata Sons and Singapore Airlines, commenced operat ...


June 2013 announcements

On June 27, 2013, it was announced that Aimia had signed a conditional agreement with
Toronto-Dominion Bank Toronto-Dominion Bank (french: links=no, Banque Toronto-Dominion), doing business as TD Bank Group (french: links=no, Groupe Banque TD), is a Canadian multinational banking and financial services corporation headquartered in Toronto, Ontario. T ...
(TD) to become a credit-card partner as of January 1, 2014, and that Aimia would seek to terminate its decades-long relationship with CIBC. After the announcement, Aimia's stock rose by 11 percent. In response, CIBC suggested that Aimia was attempting to nullify CIBC's
right of first refusal Right of first refusal (ROFR or RFR) is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transactio ...
. CIBC had already been hinting that it was dissatisfied with its arrangement with Aeroplan and might start its own loyalty program. Aimia's conditional deal with TD would last ten years and involve an up-front payment of $100 million. Aimia said that CIBC had until August 9, 2013, to exercise its
right of first refusal Right of first refusal (ROFR or RFR) is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transactio ...
by matching the terms of the proposed TD contract. In another announcement, Aimia cancelled Aeroplan's "seven-year mileage redemption policy". The policy had originally come into effect at the beginning of 2007, and provided that all miles would expire if unused after seven years, with the accumulated mileage of all customers as of January 1, 2007, expiring at the end of 2013. Aimia CEO Rupert Duchesne told Bloomberg news service that people had been worried there would be a run on Aimia's cash flow in 2013, but cancelling the seven-year expiration policy removes that worry. In addition, on June 27, Aeroplan announced the launch o
Distinction
a tiered recognition program that rewards top accumulating members based on total Aeroplan Miles earned across all coalition partners, with preferential mileage levels for redemption, bonus mile offers, and exclusive privileges. Benefits begin as of January 1, 2014, and include three status levels based on a member's total eligible mileage accumulation during the calendar year: dSilver (25,000 miles), dBlack (50,000 miles), and dDiamond (100,000 miles).


References


External links

* {{Customer loyalty programs Air Canada Aimia (company) Aimia Inc. Customer loyalty programs in Canada Frequent flyer programs 1984 establishments in Quebec 2002 mergers and acquisitions 2019 mergers and acquisitions