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''Adweek'' is a weekly American
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
trade publication A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for thi ...
that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
, the shift away from commission-based agency fees, and the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
. As the second-largest advertising-trade publication, its main competitor is ''
Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in m ...
''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of
Mediabistro Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. ...
. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).journalfinder.wtcox-4 Subject Search Results – Journal Finder
.
In January 2018, ''Adweek'' CEO Jeffrey Litvack announced
Brandweek ''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. Profile Brandweek is a part of Adweek, coverin ...
, the event, as a first-of-its-kind brand summit to be held September 23–25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. ''Brandweek'' is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.


History

In 1990, Affiliated Publications Inc., which publishes ''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
'', agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published ''Adweek''.''Adweek'' Parent Acquisition Set
June 5, 1990, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
''
The magazine stabilized in the 1990s.Elliott, Stuart,
''Adweek'' magazine is commemorating its 20th anniversary with a record 232-page special issue
, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', 10 November 1998.
In April 2008, Alison Fahey, ''Adweeks editor of ten years, was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of the
Economist Intelligence Unit The Economist Intelligence Unit (EIU) is the research and analysis division of the Economist Group, providing forecasting and advisory services through research and analysis, such as monthly country reports, five-year country economic forecasts, ...
and
eMarketer eMarketer is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce. History eMarketer was founded in 1996, and is headquartered in New York City. 93 percent of the co ...
. On June 2, 2020, Los Angeles-based investment firm
Shamrock Capital Shamrock Holdings, or Shamrock, is a private equity firm founded as the Roy E. Disney family's investment firm; the Disney family remains its sole investor. Shamrock is a private corporation, and is fully owned by the estate of Roy E. Disney. Dis ...
acquired Adweek from Canadian private equity firm Beringer Capital, who itself acquired Adweek in July 2016.


Blog network

On January 15, 2015, following the acquisition of their previous parent,
Mediabistro Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. ...
, by Prometheus Global Media, ''Adweek'' formed the "Adweek Blog Network"—which consists of several B2B blogs focusing on aspects of the mass media industry. They include '' AgencySpy'', which focuses on advertising agencies, ''Fishbowl DC'', a blog focusing on politics and the media, ''Fishbowl NY'', which focuses on
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
media, ''Galley Cat'', which focuses on publishing, ''LostRemote'', which focuses on
social television Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increa ...
, ''PRNewser'', which focuses on public relations, ''SocialTimes'', and ''TVSpy'', which focuses on local television. While it operated alongside its parent publication, the blog network was kept separate from ''Adweek''s main blog ''AdFreak''. The most notable member of the blog network is ''TVNewser'', which focuses on the American
news media The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include news agencies, print media (newspapers, news magazines), broadcast news (radio and television), and ...
and broadcast industry. The site was founded as ''CableNewser'' by then-
Towson University Towson University (TU or Towson) is a public university in Towson, Maryland. Founded in 1866 as Maryland's first training school for teachers, Towson University is a part of the University System of Maryland. Since its founding, the university h ...
student Brian Stelter in January 2004, who maintained the site until joining ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' as a media reporter in July 2007. The site's Managing Editor is currently former
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
producer Chris Ariens. Editor Kevin Allocca was hired in July 2009, and
Alissa Krinsky Alisa is a female given name, a version of Alice in used in Russia, Finland, Estonia and other countries. Notable people with the names Alisa and Alissa include: Alisa People *Alisa Agafonova (born 1991), Ukrainian former competitive ice dancer ...
serves as a contributor to the site. ''TVNewser'' is highly-read within the broadcasting industry: ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' characterized the site as being "read religiously by network presidents, media executives, producers and publicists ... because it provides a quick snapshot of the industry on any given day." Brian Williams, then anchor of
NBC Nightly News ''NBC Nightly News'' (titled as ''NBC Nightly News with Lester Holt'' for its weeknight broadcasts since June 22, 2015) is the flagship daily evening News broadcasting#Television, television news program for NBC News, the news division of the NB ...
, described the blog as "the closest thing to the bible of what's going on in he news broadcastingindustry". CNN's Miles O'Brien felt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." Both
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
's
Dan Abrams Daniel Abrams (born May 20, 1966) is an American media entrepreneur, television host, legal commentator, and author. He is currently the host of the prime-time show ''Dan Abrams Live'' on NewsNation, ''On Patrol: Live'' on Reelz and ''The Dan Ab ...
and
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
's
Jeff Greenfield Jeffrey Greenfield (born June 10, 1943) is an American television journalist and author. Early life He was born in New York City, to Benjamin and Helen Greenfield. He grew up in Manhattan and graduated in 1960 from the Bronx High School of Sci ...
have lauded the site for being good at separating fact from fiction.


See also

*
List of AIGA medalists Following is a list of AIGA medalists who have been awarded the American Institute of Graphic Arts medal. On its website, AIGA says "The medal of the AIGA, the most distinguished in the field, is awarded to individuals in recognition of their exc ...
*
D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...
*
AIGA The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity ...
* Core77


References


External links

*{{Official website Weekly magazines published in the United States Magazines established in 1978 Magazines about advertising Professional and trade magazines VNU Business Media publications Magazines published in New York City