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Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
has been taught around the world for over 100 years. Originating at
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...
with the course "Advertising", the subject is now offered through certificate, bachelors, masters, and doctorate programs in over 150 academic institutions. Along with advertising's role in higher education, professional advertising associations such as
American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association A trade association, also known as an industry trade group, business association, sector association or industry ...
,
American Association of Advertising Agencies The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. ...
(AAAA) provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students. American Academy of Advertising
/ref> An emerging platform for advertising education is the student-run advertising agency, an education-based marketing partnership between a for-profit company and a student group or a classroom. This method of teaching advertising fuses academic theories with practical applications.


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