Aditya Birla Minacs
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Minacs was a Canadian business and technology
outsourcing Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
company, headquartered in
Oshawa Oshawa ( , also ; 2021 population 175,383; CMA 415,311) is a city in Ontario, Canada, on the Lake Ontario shoreline. It lies in Southern Ontario, approximately east of Downtown Toronto. It is commonly viewed as the eastern anchor of the G ...
, Ontario. The company provided outsourced customer life cycle, marketing, finance and accounting, procurement, and information technology services.


History

Minacs was founded in 1981 in
Oshawa, Ontario Oshawa ( , also ; 2021 population 175,383; CMA 415,311) is a city in Ontario, Canada, on the Lake Ontario shoreline. It lies in Southern Ontario, approximately east of Downtown Toronto. It is commonly viewed as the eastern anchor of the G ...
, by Elaine Minacs. The company began as a temporary employment agency, before becoming a contact center business in 1999, supporting the American and Canadian automotive industries. The company subsequently grew its client portfolio to encompass leading banking, telecom, and technology clients. It also expanded its services portfolio from contact center to
Customer Relationship Management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a ra ...
(CRM), and added integrated marketing services by acquiring the US-based Phoenix Group in 2001. In October 2006, Minacs was acquired by
Aditya Birla Group Aditya Birla Group is an Indian multinational conglomerate, headquartered in Mumbai. It operates in 100 countries with more than 1,40,000 employees directly and indirectly. The group was founded by Seth Shiv Narayan Birla in 1857. The group ha ...
, through subsidiary TransWorks. Minacs and TransWorks were merged the following year, and the combined entity was renamed Aditya Birla Minacs. In 2009, Aditya Birla Minacs opened operations centers in
Vadodara Vadodara (), also known as Baroda, is the second largest city in the Indian state of Gujarat. It serves as the administrative headquarters of the Vadodara district and is situated on the banks of the Vishwamitri River, from the state capital ...
(Baroda),
Aurangabad Aurangabad ( is a city in the Indian state of Maharashtra. It is the administrative headquarters of Aurangabad district and is the largest city in the Marathwada region. Located on a hilly upland terrain in the Deccan Traps, Aurangabad is th ...
,
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
,
Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...
and
Ranchi Ranchi (, ) is the capital of the Indian state of Jharkhand. Ranchi was the centre of the Jharkhand movement, which called for a separate state for the tribal regions of South Bihar, northern Odisha, western West Bengal and the eastern area ...
in India, to offer outsourcing services to domestic Indian clients. In March 2010, Aditya Birla Minacs announced the acquisition of London-based Compass BPO, seeking to acquire a significant finance and accounting outsourcing capability. The company also acquired the Minnesota-based Bureau of Collection Recovery (BCR) in June 2010, adding
accounts receivable Accounts receivable, abbreviated as AR or A/R, are legally enforceable claims for payment held by a business for goods supplied or services rendered that customers have ordered but not paid for. These are generally in the form of invoices raised b ...
management and collections services to their portfolio. In 2014, Aditya Birla sold Minacs to a group of investors, including private equity firms Capital Square Partners and CX Partners, for roughly $260 million. On July 12, 2016,
Synnex Synnex was an American multinational corporation that provides information technology (IT) services to businesses. It merged with competitor Tech Data to form TD Synnex. It was founded in 1980 by Robert T. Huang and based in Fremont, Cali ...
announced their acquisition of Minacs. The deal was completed on August 1, and Minacs's operations were merged into
Concentrix Concentrix is an American business services company specializing in customer engagement and business performance. Concentrix was a subsidiary of SYNNEX Corporation (NYSE: SNX) since 2006 and went public as an independent company on Decemb ...
.


Operations

Minacs partnered with global corporations in the
manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...
,
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
,
telecommunication Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...
,
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...
,
media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...
and entertainment,
banking A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets. Because ...
,
insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...
,
healthcare Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health profe ...
and
public sector The public sector, also called the state sector, is the part of the economy composed of both public services and public enterprises. Public sectors include the public goods and governmental services such as the military, law enforcement, infra ...
. As of April 2014, Minacs employed 21,000 across 3 continents, with 35 facilities in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
,
Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of His ...
, the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
, the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
, and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
.. Minacs was a contractor of
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
, and their work included operating
OnStar OnStar Corporation is a subsidiary of General Motors that provides subscription-based communications, in-vehicle security, emergency services, turn-by-turn navigation, and remote diagnostics systems throughout the United States, Canada, China, Mex ...
call centers.


References


External links

* {{official website, http://www.minacs.com/ Business process outsourcing companies Call centre companies Outsourcing companies