''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and media. Its namesake magazine was started as a

broadsheet A broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of . Other common newspaper formats include the smaller Berliner and tabloid–compact formats. Description Many broadsheets measure roughly ...

newspaper in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

-based

Crain Communications Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), pr ...

, is a privately held publishing company with more than 30 magazines, including ''

Autoweek ''Autoweek'' is a car culture publication based in Detroit, Michigan. It was first published in 1958 and in 1977 the publication was purchased by Crain Communications Inc, its current parent company. The magazine was published weekly and focused ...

'', ''Crain's New York Business'', ''

Crain's Chicago Business ''Crain's Chicago Business'' is a weekly business newspaper in Chicago, Illinois, IL. It is owned by Detroit-based Crain Communications Inc., Crain Communications, a privately held publishing company with more than 30 magazines, including ''Adve ...

'', ''Crain's Detroit Business'', and ''

Automotive News ''Automotive News'' is a weekly newspaper written for the automotive industry, predominantly individuals corresponding with automobile manufacturers and automotive suppliers. Based in Detroit and owned by Crain Communications Inc, ''Automotive ...

''.

History

''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its name to ''Ad Age''.

Recognition

''Ad Age'', which ''The New York Times'' in 2014 called "the largest publication in the ad trade field" published in 1999 a list of the top 100 players in advertising history. Among these were

Alvin Achenbaum Alvin Achenbaum (December 11, 1925 – January 26, 2016) was an advertising executive and marketing management consultant of the late 20th century. He was founder and president of the Achenbaum Institute of Marketing. Early life and education Ach ...

, Bill Backer, Marion Harper Jr., Mary Wells Lawrence,

ACNielsen The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...

, David Ogilvy, and J. Walter Thompson. In 1980, Henderson Advertising, founded 1946 by

James M. Henderson James Marvin Henderson (March 28, 1921 – October 31, 1995) was the founder of the Henderson Agency. Henderson founded the eponymous agency in 1946. The agency was described by ''The New York Times'' as "one of the bigger agencies in the South ...

Greenville, South Carolina Greenville (; locally ) is a city in and the county seat, seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 United States census, 2020 census, it is the sixth-largest city in the state. Greenvil ...

, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".

Controversy

Thirty years after Ad Age's "''Guns must go!''" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response." There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."

References

External links

Advertising Age brand page on Crain Communications website
{{Crain Communications Business magazines published in the United States Weekly magazines published in the United States Magazines about advertising Magazines established in 1930 Magazines published in Detroit