Channel profile
The channel originally started as People's Television Network (PTN) in 1990 as the first semi-governmental TV Channel and second TV Channel of Pakistan from Islamabad. In 1991 PTN's name was changed to Shalimar TV Network (STN). STN came under PTV Network and was relaunched as Channel-3 in 1999 and with that the channel made its way to the satellite as well. In 2005 name of the channel was changed to ATV as it was relaunched this time under a joint venture of Shalimar Recording and Broadcasting Company(SRBC). Since 2018 ATV is being operated under Shalimar TV Network of SRBC. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan. The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad. All the capital and running expenses of the company are met from its own resources. ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.Programming
The program mix of ATV includes entertainment (40%), information (37%) and education (23%).ATV Shahr-e-Ramadan
Ramadan Exclusive Transmission ATV is bringing exclusive transmission "Shahr-e-Ramadan" for its viewers and advertisers special transmission's segments are as follows; Iftar Transmission Shukrana -e- Naimat. 3:00 PM to 7:00 PM Night transmission Shab -e- Rehmat. 10:00 PM to 12:00 Midnight Sehri Transmission Roshni. 3:00 AM to 5:00 AMAvailability
ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through PakSat 1R. ATV can be viewed online at the srbc website.Current programming
Acquired Serials
*'' Uraan'' *''Coming Soon
*''Mala Mir'' *'' Dil Nawaz''Former Programs
*''Khuda Gawah'' *''Dil Se Shikayat Hai'' *''Na Janay Kyun'' *''Chaap'' *''Ajnabi Lagey Zindagi'' *''Mujhe Rang De'' *'' Emaan'' *'' Laal Ishq'' *''Muhabbat Ab Nahi Hogi'' *''Number 1'' *''Muhabbat Yun Bhi Hoti Hai''References
External links