Samsung Ativ (stylized as ATIV) is the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

used for a series of Microsoft Windows-based

personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...

s and mobile computing devices produced by

Samsung Electronics Samsung Electronics Co., Ltd. (, sometimes shortened to SEC and stylized as SΛMSUNG) is a South Korean multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of the Samsung chaebol, a ...

. The word ''Ativ'' is the word ''vita'', meaning "life", written backwards. The brand was originally used for Samsung's

Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on August 1, 2012; it was subsequently made available for download via MSDN and TechNet on August 15, 2012, and later to ...

and

Windows Phone 8 Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and, like its predecessor, it features a flat user interface based on the Metro design language. It was s ...

-based tablets and smartphones, including one device running

Windows RT Windows RT is a mobile operating system developed by Microsoft. It is a version of Windows 8 or Windows 8.1 built for the 32-bit ARM architecture (ARMv7). First unveiled in January 2011 at Consumer Electronics Show, the Windows RT 8 operat ...

. In April 2013, Samsung announced that it would extend the brand to all of its future PC products (including conventional laptops and desktop computers, such as its newly introduced Ativ Book 5 and Ativ Book 6), and re-branded some of its existing product lines and models under the Ativ name, including "Ativ Book" (for laptops), and "Ativ One" (for

all-in-one computer An all-in-one computer or all-in-one PC (AIO) is a personal computer that integrates the system's internal components into the same case as the display, thus occupying a smaller footprint (with fewer cables) than desktops that incorporate a tower ...

s). Although all of Samsung's Windows products had been branded under the Ativ name, this changed in January 2016 when Samsung released the Galaxy TabPro S, its first

Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. It is the direct successor to Windows 8.1, which was released nearly two years earlier. It was released to manufacturing on July 15, 2015, and later to retail on J ...

device under the Galaxy brand, which had traditionally been reserved only for Samsung devices running the rival Android operating system.

Smartphones

Samsung Ativ S The Samsung ATIV S was a touchscreen, slate smartphone manufactured by Samsung Electronics running the Windows Phone 8 operating system, upgradeable to Windows Phone 8.1. The ATIV S was Samsung's first Windows Phone 8 device, and one of the first ...

* Samsung Ativ Odyssey * Samsung Ativ SE * Samsung ATIV S Neo

Tablets and convertibles

* Samsung Ativ Tab (Windows RT) * Samsung Ativ Tab 5 ''(Smart PC)'' (Windows 8) * Samsung Ativ Tab 7 ''(Smart PC Pro)'' (Windows 8) * Samsung Ativ Tab 3 (Windows 8) *

Samsung Ativ Q The Samsung Ativ Q was a 13.3-inch convertible laptop to be manufactured by Samsung. Unveiled at a ''Samsung Premiere'' event on June 20, 2013, the tablet was to run Windows 8, but also shipped with software that also allowed it to run the Android ...

(Windows 8 and Android 4.2.2 Jellybean)

Personal computers

Laptops

*Samsung Ativ Book 2 *Samsung Ativ Book 4 370 *Samsung Ativ Book 4 510 *Samsung Ativ Book 5 *Samsung Ativ Book 6 *Samsung Ativ Book 7 *Samsung Ativ Book 8 * Samsung Ativ Book 9 Plus (Black) (Windows 8) * Samsung Ativ Book 9 Lite (White) (Windows 8/ Pro)

Desktops

*Samsung Ativ One 3 *Samsung Ativ One 5 *Samsung Ativ One 7 *Samsung Ativ One 7 Curved

References