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ABC Digital Network Division, formerly ABC Innovation, was a division of the
Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-own ...
. ABC Innovation was formed in early 2007 to develop digital products and services across the ABC, taking over many of the services previously managed by the New Media and Digital Services division, including ABC Online. In 2015, ABC Innovation was replaced by the ABC Digital Network Division, but by 2017 the Digital Network fell under the Chief Technology Officer, and the name is no longer in existence.


History

The ABC established its original Multimedia Unit in 1995, to manage the corporation's website (launched in August that year). Although the unit at first relied upon funding allocation to the corporation's
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
and
radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...
operations, in subsequent budgets it began to receive its own. The ABC provided live, online election coverage for the first time in 1996, although it was not until 1997 that limited news content was provided. ABC Multimedia was renamed ABC New Media and Digital Services in 2000, at the same time becoming an "output division" similar to television or radio. The department continued to perform the same functions, in addition to taking control of the ABC's first
digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative adva ...
channels -
Fly TV ABC Kids is the Australian Broadcasting Corporation's part-time channel, broadcasting shows between the hours of 5am and 7:30pm for children under 6 years old in each local Australian channel. It shares the same bandwidth as ABC TV Plus which ...
and ABC Kids.
Broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...
news services were introduced in 2001. The formation of ABC Innovation was announced in February 2007. In March 2007, ABC Innovation led the corporation's establishment of an "ABC Island" in virtual world
Second Life ''Second Life'' is an online multimedia platform that allows people to create an avatar for themselves and then interact with other users and user created content within a multi player online virtual world. Developed and owned by the San Fra ...
, launched with a live simulcast of a '' Four Corners'' program on virtual worlds titled "You Only Live Twice". The division won a Content+Technology, Content+Technology (C+T) Award in the Rich Media category on 18 July 2007, for its work in developing ABC Island. In September 2007, ABC Innovation created a mobile off-deck portal providing coverage of the
Australian Federal Election Elections in Australia take place periodically to elect the legislature of the Commonwealth of Australia, as well as for each Australian state and territory and for local government councils. Elections in all jurisdictions follow similar princi ...
which could be downloaded to
mobile devices A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...
. ABC NOW, a desktop application combining the ABC television, radio and
news News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. N ...
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s, was released on 3 December 2007. In March 2012, Angela Clark was appointed head of the ABC Innovation unit. In 2015, the ABC Managing Director Mark Scott announced that the Innovation Division would be replaced with an ABC Digital Network Division, with the aim of prioritising the ABC's online and mobile initiatives. Clark remained head of the Division until the end of financial year 2015/6, but by 2017 she was gone, and the Digital Network fell into the Technology division under the Chief Technology Officer. In May 2017, Helen Clifton was appointed to the new role of Chief Digital and Information Officer, which continues .


References

{{DEFAULTSORT:Abc Innovation Australian Broadcasting Corporation divisions 1995 establishments in Australia 2007 establishments in Australia 2017 disestablishments in Australia