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The Catalyst Technologies Venture Capital Group was one of the first technology company incubators. It was founded in 1981 in
Sunnyvale, California Sunnyvale () is a city located in the Santa Clara Valley in northwest Santa Clara County in the U.S. state of California. Sunnyvale lies along the historic El Camino Real and Highway 101 and is bordered by portions of San Jose to the nort ...
100 Most Popular Scientists for Young Adults: Biographical Sketches and Professional Paths
retrieved 2007-07-23
by
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...
co-founder
Nolan Bushnell Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consume ...
and received much assistance from fellow Atari luminary,
Al Alcorn Allan Alcorn (born January 1, 1948) is an American pioneering engineer and computer scientist best known for creating ''Pong'', one of the first video games. Atari and ''Pong'' Alcorn grew up in San Francisco, California, and attended the U ...
. The term ''Catalyst Group'' may refer to both the companies spawned by the Group and the people involved. The Catalyst Group continued to operate throughout the 1980s, with most of the Catalyst Group companies closing by 1986.


Catalyst companies

The Catalyst Group companies included
Androbot Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consume ...
,
Etak Etak, Inc. was an independent US-based vendor of automotive navigation system equipment, digital maps, and mapping software. It was founded in 1983. Its original headquarters were in Sunnyvale, but the company later moved to 1430 O'Brien DriveVi ...
, Cumma,
Axlon The Catalyst Technologies Venture Capital Group was one of the first technology company incubators. It was founded in 1981 in Sunnyvale, CaliforniaPizza Time Theatre Chuck E. Cheese (formerly known as Chuck E. Cheese's Pizza Time Theatre, Chuck E. Cheese's Pizza and simply Chuck E. Cheese's) is an American family entertainment center and pizza restaurant chain founded in 1977 by Atari's co-founder Nolan Bu ...
,
Nolan Bushnell Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consume ...
was also involved in the 1982 founding of
Androbot Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consume ...
, Inc, a company that introduced personal robots for entertainment purposes. The company stopped production in 1984.


Axlon

Axlon launched many consumer and consumer electronic products successfully, most notably
AG Bear AG Bear (short for Almost Grown Bear) is a talking teddy bear that responds to the sound of human voice. He was designed by Ron Milner, and manufactured by Axlon, a company formed by Nolan Bushnell, founder of Atari and Chuck E. Cheese, through hi ...
, a bear that mumbled/echoed a child's words back to him/her. Axlon was largely sold to
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
. Among the key Axlon staff during this period were Nolan Bushnell, Tim Leary, Tom Zito, Jim Simmons, Andy Filo, Fred Heller, Evelyn Lim and Andy Jones.


Cumma

Cumma was a Catalyst company that created a self-serve kiosk and reprogrammable video game cartridges. The intent was that a video game user - even a child - could use the kiosk to load a new game for $5–$10 via the kiosk, rather than buy a full new cartridge for a game that may have a short practical play life. Cumma launched with great fanfare at the
Consumer Electronics Show CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...
in 1984, but ultimately did not come to market.


Etak

Etak Etak, Inc. was an independent US-based vendor of automotive navigation system equipment, digital maps, and mapping software. It was founded in 1983. Its original headquarters were in Sunnyvale, but the company later moved to 1430 O'Brien DriveVi ...
was the first company to digitize the maps of the world, ultimately providing the backbone for
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...
,
MapQuest MapQuest (stylized as mapquest) is an American free online web mapping service. It was launched in 1996 as the first commercial web mapping service. MapQuest vies for market share with competitors such as Google Maps and Here. History MapQuest's ...
, and other navigation systems. In addition to digitizing maps, the company also developed and sold the first in-car
navigation system A navigation system is a computing system that aids in navigation. Navigation systems may be entirely on board the vehicle or vessel that the system is controlling (for example, on the ship's bridge) or located elsewhere, making use of radio or othe ...
using augmented
dead reckoning In navigation, dead reckoning is the process of calculating current position of some moving object by using a previously determined position, or fix, and then incorporating estimates of speed, heading direction, and course over elapsed time. ...
. The initial systems had a 6" diagonal green screen, a digital compass installed in the headliner, speed sensors installed in each of the two front wheels to determine speed. Lastly, a
cassette Cassette may refer to: Technology * Cassette tape (or ''musicassette'', ''audio cassette'', ''cassette tape'', or ''tape''), a worldwide standard for analog audio recording and playback ** Cassette single (or "Cassingle"), a music single in th ...
deck, which was typically installed under the driver's seat with the digital maps used to interact with the system. This system worked very much like those of sailors before the existence of
GPS receivers A satellite navigation device (satnav device) is a user equipment that uses one or more of several global navigation satellite systems (GNSS) to calculate the device's geographical position and provide navigational advice. Depending on the ...
. The system required 3 tapes to cover the Northern California's Bay Area. Etak was sold to
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
in the 1980s.


References

*Slater, Robert.
Portraits in Silicon
1989 * Fast Company magazine, 02-17-2017 - The Untold Story of Atari Founder Nolan Bushnell’s Visionary 1980s Tech Incubato


{{Private equity and venture capital Financial services companies established in 1981 Venture capital firms of the United States Companies based in Sunnyvale, California