Axel Alonso
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Axel Alonso () is an American
comic book creator developed specialized terminology. Some several attempts have been made to formalize and define the terminology of comics by authors such as Will Eisner, Scott McCloud, R. C. Harvey and Dylan Horrocks. Much of the terminology in English is un ...
and former journalist, best known as the former editor in chief at
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
, a role which he held from January 2011 until November 2017.Marston, George (November 17, 2017)
"AXEL ALONSO Out, CB CEBULSKI In As Marvel Editor-in-Chief"
Newsarama Newsarama is an American website that publishes news, interviews, and essays about the American comic book industry. It is owned by Future US. In June 2020, Newsarama was merged with the website GamesRadar+, also owned by FutureUS. History N ...
.
Alonso began his career as a journalist for New York's '' Daily News''. He later worked as an editor at
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
from 1994 to 2000, during which he edited a number of books published under their
Vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...
line, such as ''
Doom Patrol Doom Patrol is a superhero team from DC Comics. The original Doom Patrol first appeared in ''My Greatest Adventure'' #80 (June 1963), and was created by writers Arnold Drake and Bob Haney, along with artist Bruno Premiani. Doom Patrol has appe ...
'', ''
Animal Man Animal Man (Bernhard "Buddy" Baker) is a superhero appearing in American comic books published by DC Comics. As a result of being in proximity to an exploding extraterrestrial spaceship, Buddy Baker acquires the ability to temporarily "borrow" t ...
'', ''
Hellblazer ''John Constantine, Hellblazer'' is an American contemporary Horror fiction, horror comic-book series published by DC Comics since January 1988, and subsequently by its Vertigo Comics, Vertigo imprint since March 1993, when the imprint was introd ...
'', ''
Preacher A preacher is a person who delivers sermons or homilies on religious topics to an assembly of people. Less common are preachers who preach on the street, or those whose message is not necessarily religious, but who preach components such as a ...
'', and '' 100 Bullets''. In 2000 he went to work for Marvel Comics as a senior editor. While there he edited
Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...
and
X-Men The X-Men are a superhero team appearing in American comic books published by Marvel Comics, first appearing in Uncanny X-Men, ''The X-Men'' #1 by artist/co-plotter Jack Kirby and writer/editor Stan Lee in 1963. Although initially cancelled in ...
-related books before ascending to vice president, executive editor in 2010, and editor in chief in January 2011, replacing
Joe Quesada Joseph Quesada (; born January 12, 1962'' Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comic book artist, writer, editor, and television producer. He became known in the 1990s for his work on various Valiant Comics books ...
. He has also worked as a writer and inker.


Early life

Alonso's father is from Mexico, and his mother is from England. A native of
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,"Avengers VS X-Men: War Journals: Cast: Axel Alonso"
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
. Retrieved June 13, 2012.
Alonso earned a bachelor's degree in sociology and politics from
University of California, Santa Cruz The University of California, Santa Cruz (UC Santa Cruz or UCSC) is a public university, public Land-grant university, land-grant research university in Santa Cruz, California. It is one of the ten campuses in the University of California syste ...
and a master's degree in journalism from
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
.


Career

Alonso began his career as a journalist for New York's '' Daily News''. He also worked as a magazine editor before he entered the comic book industry. One day, he saw an ad in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' for DC Comics editors and thought it would be fun to interview, never thinking he would actually be offered a job, though he ended up being hired by the publisher.Phegley, Kiel (January 4, 2011)
"Alonso Named Marvel Editor-In-Chief"
CBR.com.
Alonso's first published work for
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
was ''
Doom Patrol Doom Patrol is a superhero team from DC Comics. The original Doom Patrol first appeared in ''My Greatest Adventure'' #80 (June 1963), and was created by writers Arnold Drake and Bob Haney, along with artist Bruno Premiani. Doom Patrol has appe ...
'' #80 and ''
Animal Man Animal Man (Bernhard "Buddy" Baker) is a superhero appearing in American comic books published by DC Comics. As a result of being in proximity to an exploding extraterrestrial spaceship, Buddy Baker acquires the ability to temporarily "borrow" t ...
'' #73, which were published in July 1994, the latter of which was part of the company's
Vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...
line, which publishes books in genres such as horror and
fantasy Fantasy is a genre of speculative fiction involving Magic (supernatural), magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore. Its roots are in oral traditions, which then became fantasy ...
aimed at mature readers. Other Vertigo titles he edited until 1999 included
Garth Ennis Garth Ennis (born January 16, 1970) is a Northern Irish–American comics writer, best known for the Vertigo series ''Preacher'' with artist Steve Dillon, his nine-year run on Marvel Comics' Punisher franchise, and '' The Boys'' with artist Dari ...
' ''
Preacher A preacher is a person who delivers sermons or homilies on religious topics to an assembly of people. Less common are preachers who preach on the street, or those whose message is not necessarily religious, but who preach components such as a ...
'', '' Black Orchid'', ''
Kid Eternity Kid Eternity is a fictional character, a comic book superhero that premiered in ''Hit Comics'' #25 written by Otto Binder, drawn by Sheldon Moldoff, and published by American company Quality Comics in December 1942. All of Quality's intellectual pr ...
'', ''
Hellblazer ''John Constantine, Hellblazer'' is an American contemporary Horror fiction, horror comic-book series published by DC Comics since January 1988, and subsequently by its Vertigo Comics, Vertigo imprint since March 1993, when the imprint was introd ...
'', '' Unknown Soldier'', '' 100 Bullets,'' and ''
Human Target The Human Target is the name of two fictional characters in American comic books published by DC Comics. The first is Fred Venable, while the second is private investigator and bodyguard Christopher Chance who assumes the identities of clients tar ...
''. In late September 2000 Alonso went to work at DC's main competition,
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
, as senior editorMoore, Matt
"Marvel Promotes Axel Alonso to Editor-in-Chief"
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
, January 4, 2011
where he worked on
Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...
books such as ''
The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American comic book series featuring the Marvel Comics superhero Spider-Man as its main protagonist. Being in the Earth 616, mainstream continuity of the franchise, it began publication in 1963 as a bim ...
'' and '' Peter Parker: Spider-Man''. His first published work as editor was ''
The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American comic book series featuring the Marvel Comics superhero Spider-Man as its main protagonist. Being in the Earth 616, mainstream continuity of the franchise, it began publication in 1963 as a bim ...
'' trade paperback that collected issues #30 - 32 of that title, and was published in 2001. Alonso spent more than a decade as an editor at Marvel, working on some of its most notable characters. In 2001, he began editing ''The Amazing Spider-Man''. He would continue on the title during
J. Michael Straczynski Joseph Michael Straczynski (; born July 17, 1954) is an American filmmaker and comic book writer. He is the founder of Synthetic Worlds Ltd. and Studio JMS and is best known as the creator of the science fiction television series ''Babylon 5'' ( ...
's critically acclaimed run on the title, which began in 2003. It was also in 2001 that Alonso helped to create the a
Marvel MAX MAX Comics is an imprint of Marvel Comics specializing in comic book media aimed at adult-only readers. It was launched in 2001 after Marvel broke with the Comics Code Authority and established its own rating system. The MAX Comics imprint is ...
line for mature readers. In 2002, Alonso, then a senior editor, had lured
Frank Cho Frank Cho, born Duk Hyun Cho, (born 1971) is a Korean-American comic strip and comic book writer and illustrator, known for his series ''Liberty Meadows'', as well as for books such as ''Shanna the She-Devil'', ''The Mighty Avengers, Mighty Avenge ...
to Marvel on the basis of Cho's comic strip series ''
Liberty Meadows ''Liberty Meadows'' is an American comic strip and comic book series created, written and illustrated by Frank Cho. It relates the comedic activities of the staff and denizens of the eponymous animal sanctuary/rehabilitation clinic. The comic stri ...
''. Alonso approached Cho to revamp the third-string character Shanna the She-Devil, a scantily clad
jungle girl A jungle girl (so-called, but usually adult woman) is an archetype or stock character, often used in popular fiction, of a female adventurer, superhero or even a damsel in distress living in a jungle or rainforest setting. An alternate depiction i ...
whom Cho recast in a seven-issue, 2005 miniseries as an Amazonian naïf, the product of a Nazi experiment with the power to kill dinosaurs with her bare hands but an unpredictable lack of morality.Shin, Annys (August 29, 2010)
"Personal Liberties: Comic book artist Frank Cho has made a career of being bawdy and bold"
''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
''.
Alonso is also credited with bringing crime writers to work on Marvel titles including
Duane Swierczynski Duane Louis Swierczynski (born February 22, 1972) is an American crime writer known for his work in non-fiction books, novels and comic books. Early life Duane Swierczynski was born and raised in Frankford, a neighborhood in lower Northeast Phi ...
and
Victor Gischler Victor Gischler is an American author of humorous crime fiction. Career Gischler's debut novel ''Gun Monkeys'' was nominated for the Edgar Award, and his novel ''Shotgun Opera'' was an Anthony Award finalist. His work has been translated into It ...
.Phegley, Kiel (January 7, 2011)
"Alonso Speaks as Editor-In-Chief"
CBR.com.
Alonso edited stories featuring the
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
character
Rawhide Kid The Rawhide Kid (real name: Johnny Bart, originally given as Johnny Clay) is a fictional Old West cowboy appearing in American comic books published by Marvel Comics. A heroic gunfighter of the 19th-century American West who was unjustly wanted a ...
, the first of which was the 2003 biweekly Marvel Max miniseries ''Rawhide: Slap Leather'' by
Ron Zimmerman Ron is a shortening of the name Ronald. Ron or RON may also refer to: Arts and media * Big Ron (''EastEnders''), a TV character * Ron (''King of Fighters''), a video game character *Ron Douglas, the protagonist in '' Lucky Stiff'' played by Joe ...
and
John Severin John Powers Severin (; December 26, 1921 – February 12, 2012) was an American comics artist noted for his distinctive work with EC Comics, primarily on the war comics ''Two-Fisted Tales'' and ''Frontline Combat''; for Marvel Comics, esp ...
, which drew
controversy Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin ''controversia'', as a composite of ''controversus'' – "turned in an opposite d ...
for its depiction of the titular character as a
homosexual Homosexuality is romantic attraction, sexual attraction, or sexual behavior between members of the same sex or gender. As a sexual orientation, homosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions" to peop ...
, albeit through the use of innuendo in the book's design and dialogue. The series was labeled with a "Parental Advisory Explicit Content" warning on the cover."''Rawhide Kid'' (Marvel, MAX imprint, 2003 Series)"
Grand Comics Database The Grand Comics Database (GCD) is an Internet-based project to build a database of comic book information through user contributions. The GCD project catalogues information on creator credits, story details, reprints, and other information useful ...
. Retrieved March 25, 2013.
Alonso stated of the miniseries, "We thought it would be interesting to play with the genre. Enigmatic cowboy rides into dusty little desert town victimized by desperadoes, saves the day, wins everyone's heart, then rides off into the sunset, looking better than any cowboy has a right to." Alonso would later edit the 2010 miniseries ''Rawhide Kid: The Sensational Seven'' by Zimmerman and
Howard Chaykin Howard Victor Chaykin (; born October 7, 1950) is an American comic book artist and writer. Chaykin's influences include his one-time employer and mentor, Gil Kane, and the mid-20th century illustrators Robert Fawcett and Al Parker. Early life ...
. Although primarily an editor, Alonso also wrote ''Spider-Man: One More Day Sketchbook'', a 2007 tie-in book to the " Spider-Man: One More Day" storyline, and inked issues 3 and 4 of the 2008 miniseries '' NYX: No Way Home''. Alonso would also oversee critically acclaimed runs on ''
X-Men The X-Men are a superhero team appearing in American comic books published by Marvel Comics, first appearing in Uncanny X-Men, ''The X-Men'' #1 by artist/co-plotter Jack Kirby and writer/editor Stan Lee in 1963. Although initially cancelled in ...
'', such as " X-Men: Messiah Complex" (2007–08) and "
Curse of the Mutants "Curse of the Mutants" is a comics storyline that ran in books published by the American company Marvel Comics from July 2010 to May 2011. The arc centers on a human bomb exploding in San Francisco's Union Square, covering dozens (including Jubi ...
" (2010–11). He was promoted to vice president, executive editor in early 2010, and oversaw cross-promotional projects such an issue of the ''
ESPN The Magazine ''ESPN The Magazine'' was an American monthly sports magazine published by the ESPN sports network in Bristol, Connecticut. The first issue was published on March 11, 1998. Initially published every other week, it scaled back to 24 issues a year i ...
'', which depicted several
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
basketball players as Marvel superheroes."Marvel's JOE QUESADA Promoted to Chief Creative Officer"
Newsarama. June 2, 2010
The issue was published in October 2010 by
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
, which like Marvel, is owned by parent company
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
. In July 2010 Alonso and fellow Marvel Editor
Tom Brevoort Tom Brevoort () is an American comic book editor, known for his work for Marvel Comics, where he has overseen titles such as '' New Avengers'', ''Civil War'', and ''Fantastic Four''. He became Executive Editor in 2007, and in January 2011 was prom ...
began a weekly column on
Comic Book Resources ''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic book–related news and discussion. History Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom Co ...
called "Marvel T&A", a new installment of which appears every Friday, along with
Joe Quesada Joseph Quesada (; born January 12, 1962'' Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comic book artist, writer, editor, and television producer. He became known in the 1990s for his work on various Valiant Comics books ...
's "Cup O' Joe" column. On January 4, 2011, Alonso was named editor in chief of Marvel Comics, replacing Joe Quesada, who was named chief creative officer the previous June. In attaining the position of editor in chief, he became only the third person in 15 years to hold the position, and one of the few in the company's history to gain it "without tumult or corporate bloodshed".Itzkoff, Dave (March 25, 2011)
"Modern Marvel"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''.
The last few years of Alonso's tenure as editor in chief saw Marvel deal with both dwindling salesKaran, Tim (November 2017)
"Marvel names new editor-in-chief"
Looper.
and public controversies.Gustines, George Gene (April 7, 2017)

''The New York Times''.
In May 2016 a storyline that saw
Captain America Captain America is a superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character First appearance, first appeared in ''#Golden Age, Captain America Comics'' #1 (cover ...
transformed by timeline manipulation into a double agent for the evil, Nazi-like organization Hydra prompted such criticism that Marvel released a statement indicating to readers the character would eventually be reverted to his original benevolent, patriotic identity, which occurred in August 2017. In April 2017 Marvel was subject to substantial criticism on social media after statements made by Vice President of Sales David Gabriel in an interview with
ICv2 ''ICv2'' is an online trade magazine that covers geek culture for retailers. ''ICv2s main areas of focus are comic books, anime, gaming, and show business products. The site offers news, reviews, analysis, and sales information for retailers an ...
were understood to mean that retailers attributed poor sales of Marvel books to the company's effort to promote diversity with prominent non-white and non-male characters in starring roles in its books. Gabriel later clarified his words, and stated that Marvel was not abandoning such characters. On November 17, 2017, in the wake of these of controversies, Marvel announced Alonso's replacement as editor in chief by C.B. Cebulski.Gustines, George Gene (November 17, 2017)
"Marvel Entertainment Names New Editor in Chief"
''The New York Times''.
No reason, however, was given for Alonso's departure or future career plans, though Marvel indicated that Alonso's departure was mutual. In a statement on Twitter, Marvel stated, "Axel Alonso leaves an incredible mark at Marvel. His vision shaped some of our most iconic Super Heroes and stories. We wish him the best." In 2019, Alonso founded a new comics publisher, Artists, Writers and Artisans as the chief creative officer, or AWA Studios, reuniting him with former Marvel Publisher
Bill Jemas Bill Jemas is an American media entrepreneur, writer, and editor, known for his tenure as president of Fleer Entertainment Group during the 1990s, and for his work as vice president of Marvel Comics from 2000 to 2004. During his time at Marvel, Jem ...
. The publisher announced that its first slate of titles would include books by creators such as
Peter Milligan Peter Milligan (born 24 June 1961) is a British comic book writer who has written extensively for both British and American comic book industries. In the UK, Milligan has contributed to numerous anthology titles including '' 2000 AD'', ''Revolv ...
,
Frank Cho Frank Cho, born Duk Hyun Cho, (born 1971) is a Korean-American comic strip and comic book writer and illustrator, known for his series ''Liberty Meadows'', as well as for books such as ''Shanna the She-Devil'', ''The Mighty Avengers, Mighty Avenge ...
, and Christa Faust. One of its early publications was ''The Resistance'', a miniseries by
J. Michael Straczynski Joseph Michael Straczynski (; born July 17, 1954) is an American filmmaker and comic book writer. He is the founder of Synthetic Worlds Ltd. and Studio JMS and is best known as the creator of the science fiction television series ''Babylon 5'' ( ...
and
Mike Deodato Mike Deodato (; born May 23, 1963), sometimes credited as Mike Deodato Jr., is the professional pseudonym of Brazilian comic book artist Deodato Taumaturgo Borges Filho. Early life Mike Deodato was born on May 23, 1963 in Campina Grande, Paraíb ...
, which depicts a global pandemic caused by a pathogen that kills 95 percent of those infected, leaving the remaining 5 percent with superhuman abilities. The series, which was intended to establish a new superhero universe, debuted on March 18, 2020, as the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
was taking hold in the United States. The series garnered positive reviews, achieved a rating of 9.0 out of 10 at the review aggregator website Comic Book Roundup, based on 20 reviews.


Personal life

Alonso and his wife have a son named Tito who was 11 as of March 2014.


Awards


Wins

* 2004 Eagle Award for Favourite Comics Editor * 2006 Eagle Award for Favourite Comics Editor * 2010 Eagle Award for Favourite Comics Editor


Nominations

* 2007 Eagle Award for Favourite Comics Editor * 2008 Eagle Award for Favourite Comics Editor"2008 Eagle Awards winners"
Eagle Awards. Retrieved January 5, 2011.


References


External links

* {{DEFAULTSORT:Alonso, Axel American writers of Mexican descent Comic book editors Living people Marvel Comics editors-in-chief Marvel Entertainment people Year of birth missing (living people)