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Awoulaba is a Baoulé-language term from Ivory Coast meaning "queen of beauty", which refers to women displaying a beauty ideal that consists of a plump and curvaceous body with large buttocks. The ideal Awoulaba has a small waist-to-hip ratio (known as a "guitar shape") in which her buttocks, hips, and thighs are more opulent than the rest of her body. Ivorian photographer
Awoulaba is a Baoulé-language term from Ivory Coast meaning "queen of beauty", which refers to women displaying a beauty ideal that consists of a plump and curvaceous body with large buttocks. The ideal Awoulaba has a small waist-to-hip ratio (known as a "guitar shape") in which her buttocks, hips, and thighs are more opulent than the rest of her body. Ivorian photographer Joana Choumali
Joana Choumali (born 1974) is a freelance photographer based in Abidjan, Côte d'Ivoire. She uses photography to explore issues of identity and the diversity of African cultures.
Her 2014 series, ''Hââbré, The Last Generation,'' documents ...
describes Awoulabas as "beautiful women of impressive dimensions: a face with fine features, large breasts, a well-marked waist and, above all, big buttocks".
Since 2011, locally manufactured mannequins depicting the Awoulaba body shape have become a familiar sight throughout numerous clothing shops in Abidjan, Ivory Coast and they are distinguished from foreign imported mannequins that depict slim women (described as ''Taille Fine'', meaning "thin waist").
Beauty industry
The beauty industry of Ivory Coast and other West African countries heavily profits from women desiring to enlarge their buttocks. Beauty products such as creams and pills that are advertised as enhancing the buttocks are common throughout large West African cities, and they carry health risks such as diabetes and high blood pressure. Also popular are butt augmentation surgeries, as well as padding giving the appearance of larger buttocks. This trend in the region has been blamed for some health concerns among women such as overweight,metabolic syndrome
Metabolic syndrome is a clustering of at least three of the following five medical conditions: abdominal obesity, high blood pressure, high blood sugar, high serum triglycerides, and low serum high-density lipoprotein (HDL).
Metabolic syndrome ...
, and carcinogenic beauty products.
Miss Awoulaba
Miss Awoulaba is a beauty pageant that started in Abidjan, Ivory Coast during the early 1980s which was stated to reward "physical harmony and natural charm, with an inclination for women with prominent posteriors" and to showcase "authentic African beauty". Miss Awoulaba was organized as an alternative to Miss Cote d'Ivoire (Miss Ivory Coast), which was accused of favoring Western beauty features. The women of Miss Awoulaba have curvier bodies compared to women of most Western beauty pageants and they are required to wear thick, black hair along with traditional hairstyles and clothing.Prizes
First LadyDominique Folloroux-Ouattara
Dominique Claudine Ouattara née Nouvian (born 16 December 1953) is the current First Lady of Ivory Coast, married to President Alassane Ouattara.
Early life and education
Dominique Claudine Nouvian was born on 16 December 1953 in Constantine Al ...
of Ivory Coast offered a cash prize of 5.5 million CFA francs to be shared among the top three winners of the 2015 competition and 1.5 million to the top three winners of the 2017 competition. The top winner of the 2019 competition was promised a Citroën C4
The Citroën C4 is a small family car/compact car (also classified as a compact crossover SUV since 2020) produced under their Citroën marque, from the French automaker PSA Group, and later Stellantis. It was positioned to be the successor to ...
vehicle from Al Moustapha Toure, president of the Collective of Economic Operators of Côte d'Ivoire (COECI). Mayor Jean-Marc Yacé of Cocody
Cocody (, ) is a suburb of and one of the 10 urban communes of Abidjan, Ivory Coast. It is upmarket and has an abundance of mansions. Cocody is where most of the wealthy businesspeople, ambassadors, and other affluent people live in Abidjan. The U ...
offered 4 million CFA francs to be divided among the top three winners of the 2019 competition. Winners
* 2001 : Diaye Judith * 2002 : Kouamé Adjoua Félicia * 2007 : Dogo Gbaza Roselyne * 2013 : Marie Flore Ozoua Ourigbalé * 2014 : Doukouré Sagnon Millenne * 2015 : Laeticia Ines Kouakou Oussou * 2016 : Tatiana Ahoua Beugré * 2017 : Lehi Marcelle Okobe * 2018 : Stephanie Tapé Lou * 2019 : Yomb Josée Carène * 2021 : Tatiana Marie Alloua YankeySee also
* Botcho * Big Beautiful Woman *Fat feminism
Fat feminism, often associated with "body-positivity", is a social movement that incorporates Feminism, feminist themes of equality, social justice, and cultural analysis based on the weight of a woman or a non-binary feminine person. This branc ...
* Female body shape
* Feminine beauty ideal
* Miss Bumbum
Miss Bumbum is an annual beauty pageant held in Brazil to reward the owner of the best buttocks in the country. Created by journalist and entrepreneur Cacau Oliver, the competition has 27 contestants, each of whom represents one of the country's ...
References
{{reflist Ivorian culture Beauty pageants Female beauty Fat acceptance movement Beauty pageants in Ivory Coast Beauty pageants in Africa Buttocks