Avoca Handweavers, now mostly known simply as '
Avoca
'', is a clothing manufacturing, retail and food business in

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. The company began in Avoca,

County Wicklow County Wicklow ( ; ga, Contae Chill Mhantáin ) is a county in Ireland. The last of the traditional 32 counties, having been formed as late as 1606, it is part of the Eastern and Midland Region and the province of Leinster. It is bordered by t ...

and is the oldest working woollen mill in Ireland and one of the world's oldest manufacturing companies. Since 2015, it has been owned by the American food service and facilities company,

Aramark Aramark Corporation, known commonly as Aramark, is an American food service, facilities, and uniform services provider to clients in areas including education, healthcare, business, prisons, and leisure. It operates in North America (United St ...

History

The mill on the banks of the fast-flowing

River Avoca The Avoca ( ga, Abhainn Abhóca) is a river in County Wicklow, Ireland. It is contained completely within the county. Its length is 35 miles (56.3 km). The Avoca starts life as two rivers, the Avonmore () and the Avonbeg (). These jo ...

survives from at least 1723. Travel to and from the remote village was difficult and a

barter In trade, barter (derived from ''baretor'') is a system of exchange in which participants in a transaction directly exchange goods or services for other goods or services without using a medium of exchange, such as money. Economists distingu ...

system was used. The

mill Mill may refer to: Science and technology * * Mill (grinding) * Milling (machining) * Millwork * Textile mill * Steel mill, a factory for the manufacture of steel * List of types of mill * Mill, the arithmetic unit of the Analytical Engine early ...

was used for grinding

corn Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. Th ...

for

bread Bread is a staple food prepared from a dough of flour (usually wheat) and water, usually by baking. Throughout recorded history and around the world, it has been an important part of many cultures' diet. It is one of the oldest human-made f ...

and

spinning Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...

and

weaving Weaving is a method of textile production in which two distinct sets of yarns or threads are interlaced at right angles to form a fabric or cloth. Other methods are knitting, crocheting, felting, and braiding or plaiting. The longitudinal th ...

wool Wool is the textile fibre obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have properties similar to animal wool. As ...

. In 1760, a flying shuttle loom, capable of weaving up to 20 metres of cloth a day arrived. Workers, concerned about possible unemployment, resorted to burning some looms.

Wynne sisters

Three sisters, Emily, Winifred, and Veronica Wynne, inherited the mill in the 1920s and introduced colour. Avoca Handweavers

tweed Tweed is a rough, woollen fabric, of a soft, open, flexible texture, resembling cheviot or homespun, but more closely woven. It is usually woven with a plain weave, twill or herringbone structure. Colour effects in the yarn may be obtained ...

was produced and exported, including for use by Italian designer

Elsa Schiaparelli Elsa Schiaparelli ( , also , ; 10 September 1890 – 13 November 1973) was a fashion designer from an Italian aristocratic background. She created the house of Schiaparelli in Paris in 1927, which she managed from the 1930s to the 1950s. ...

. The material was also used for a waistcoat for

King George VI George VI (Albert Frederick Arthur George; 14 December 1895 – 6 February 1952) was King of the United Kingdom and the Dominions of the British Commonwealth from 11 December 1936 until his death in 1952. He was also the last Emperor of Ind ...

and baby blankets for the children of

Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. She was queen ...

Pratt family

In 1974, Donald Pratt, a solicitor and former

cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...

er engaged to handle the sale of the mill which now faced closure decided to buy it himself. Along with his wife, Hilary, a teacher, he set about getting Avoca Handweavers back on its feet. The Pratts began exporting handwoven rugs and throws to the UK and other countries. Avoca throws are still sold across the globe. In 2015, the Pratt family sold Avoca Handweavers to the American company

Aramark

As of 2020, Avoca has several retail outlets around Ireland, including at

Powerscourt Estate Powerscourt Estate ( ga, Eastát Chúirt an Phaoraigh), located in Enniskerry, County Wicklow, Ireland, is a large country estate which is noted for its country house, house and landscaped gardens, today occupying . The house, originally a 13th ...

Malahide Castle Malahide Castle ( ga, Caisleán Mhullach Íde), parts of which date to the 12th century, lies close to the village of Malahide, nine miles (14 km) north of central Dublin in Ireland. It has over of remaining parkland estate, forming the ...

and in

Belfast Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Lagan on the east coast. It is the 12th-largest city in the United Kingdo ...

. Several of these also have foodhalls and cafes attached as their food operations were expanded. The company has a number of women's clothing ranges which it sells through its own stores designed by Amanda Pratt, as well as wholesaling in Ireland and internationally. One of these ranges is known as 'Avoca Anthology'. Avoca is also associated with gardens and has several rare trees in its Kilmacanogue grounds and a garden at Mount Usher Gardens in

Ashford, County Wicklow Ashford (), historically known as ''Ballymacahara'' (), is a village in County Wicklow, Ireland. It lies on the River Vartry and at the meeting of the R772, R763 and R764 regional roads. The village was formerly on the main Dublin–Wexford ...

. As of 2020, the company reportedly employed approximately 1,000 people.

References

{{Authority control Retail companies of Ireland County Wicklow Companies of the Republic of Ireland Tourist attractions in County Wicklow