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''Average Is Over: Powering America Beyond the Age of the Great Stagnation'' is a 2013 book by American economist Tyler Cowen laying out his vision for the future trajectory of the global economy. It is a sequel to Cowen's 2011 pamphlet ''
The Great Stagnation ''The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better'' is a pamphlet by Tyler Cowen published in 2011. It argues that the American economy has reached a historical techno ...
'', which argued that
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
had exhausted many of the
low-hanging fruit The following terms are in everyday use in financial regions, such as commercial business and the management of large organisations such as corporations. Noun phrases Verb phrases See also * Buzzwords * Corporate communication * Corpora ...
(such as cheap land and easily achievable improvements in education) that had powered its growth in the 19th and early 20th century.


Themes

Cowen forecasts that modern economies are delaminating into two groups: a small minority of highly educated people who are capable of working collaboratively with automated systems will become a wealthy aristocracy; the vast majority will earn little or nothing, surviving on low-priced goods created by the first group, living in shantytowns, working with highly automated production systems. He claims that this future is foreshadowed by the recent evolution of chess from a game played by brilliant iconoclasts into
freestyle chess Advanced chess is a form of chess in which each human player uses a computer chess program to explore the possible results of candidate moves. Despite this computer assistance, it is the human player who controls and decides the game. Also called c ...
, a team sport that relies on the creative use of advanced chess-playing software. The author celebrates the arrival of functional
online education Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually in ...
, mostly because it allows a much broader audience to keep up with rapid change at a price that everyone can afford and which leverages the same sort of self-teaching that drives
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
players to ever-greater achievements. Cowen sees the future role of educators as motivators rather than professors, closer to a gym membership, with (online) personal trainers. He cites
Williamsburg, Brooklyn Williamsburg is a Neighborhoods in Brooklyn, neighborhood in the New York City borough (New York City), borough of Brooklyn, bordered by Greenpoint, Brooklyn, Greenpoint to the north; Bedford–Stuyvesant, Brooklyn, Bedford–Stuyvesant to the s ...
as a place full of young threshold earners, members of the second group. In the final chapter, "A New Social Contract?," Cowen writes, "We will move from a society based on the pretense that everyone is given an okay standard of living to a society in which people are expected to fend for themselves much more than they do now."


Reception


Interviews and discussions

Technology writer and critic
Andrew Keen Andrew Keen (born c. 1960Saracevic, Alan T. (15 October 2006)Debate 2.0 / Weighing the merits of the new Webocracy.''San Francisco Chronicle'' ("Age: 46")) is a British-American entrepreneur and author. He is particularly known for his view tha ...
interviewed Cowen for his ''Keen On'' series for ''
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
'' in September 2013. Cowen appeared on a ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
''
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. Diane Coyle also participated, discussing her own book, and the authors talked about each other's publications as well. The host was Cardiff Garcia. Cowen appeared on
National Public Radio National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
in September 2013 to discuss the book. Cowen discussed the themes of the book in a video interview by Nia-Malika Henderson for the ''On Background'' series of ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'. 99u published some advice from Cowen for its readers that was based on insights in the book.


Reviews

The book was reviewed favorably by Philip Delves Broughton in ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. Broughton noted that Cowen had not investigated high finance in his book and could have done so, but was otherwise favorably impressed by Cowen's themes. Matthew Yglesias gave the book a mixed but largely positive review on his ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'' blog, ''Moneybox''. He writes that he expects the book "will set the intellectual agenda in much the way that its predecessor 'The Great Stagnatio''ndid" but that its "somewhat cryptic tone" requires "explication." He notes that ''Average Is Over'' apparently contradicts Cowen's previous book,
The Great Stagnation ''The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better'' is a pamphlet by Tyler Cowen published in 2011. It argues that the American economy has reached a historical techno ...
– whereas that book argued (to quote Yglesias) "that the median household in rich countries had suffered stagnant living standards thanks to a slowdown in technological progress," ''Average Is Over'' argues that "the median household in rich countries will suffer stagnant living standards thanks to a speedup in technological progress." Yglesias proposes that the contradiction is resolved because "read in conjunction it's clear that in neither period was the stagnation actually caused by the pace of technological change ... scratch the surface and you'll see that Cowen actually thinks there's a policy reform agenda that, if implemented in a timely fashion, would channel much more of the gains of future automation and computerization to the median household." Yglesias then says that the policy reforms favored by Cowen constitute "in general a very solid forward-thinking 21st century egalitarian agenda." But he explains why Cowen "doubts the political system will deliver any of these solutions," and also notes that Cowen argues that "these somewhat bleak trends he forecasts aren't really all that bad if you look at them in the right light." He concludes by explaining why he disagrees with Cowen on both of these points. Robert Heritt reviewed the book for ''
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. It was founded in 2008. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief from 2018 to 2021. In a 20 ...
'', calling it a "lively and worryingly prophetic read." The book also received a (gated) review from Brenda Jubin on
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. Jubin wrote: "The future Cowen paints is pretty bleak for the majority of Americans." She concluded by writing: "This is not a future I want to see. We can only hope that, as often happens, trends are disrupted." ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...
'' gave the book a mixed review, observing that Cowen's predictions about the use of technology for surveillance, rising unemployment, and demands for lower taxes were in line with current trends, but arguing that Cowen was too sanguine about the potential for inter-generational conflict or the appeal of demagogues in a democracy where the majority will become poorer. Other reviewers of the book included Teresa Hartnett for
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...
(a negative review), Michael Barone for the ''
Washington Examiner The ''Washington Examiner'' is an American conservative news outlet which consists principally of an online/digital website with a weekly magazine, based in Washington, D.C. It is owned by MediaDC, a subsidiary of Clarity Media Group, which is ow ...
'', and others.


See also

* '' Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy'', a book by
Andrew McAfee Andrew Paul McAfee (born ), a principal research scientist at MIT, is cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world. Life ...
and Erik Brynjolfsson that Cowen references and claims that his book builds upon. McAfee described the relation between his books (with Brynjolfsson) and Cowen's books in a blog post on his website. * '' The Singularity Is Near'', a book by innovator and technology trend analyst Ray Kurzweil that Cowen references and claims to build upon. Cowen also critiques Kurzweil's claims that humans and machines will become physically integrated. * '' The End of Men: And the Rise of Women'', a book by Hanna Rosin.


References

{{reflist, 2 2013 non-fiction books Books about the United States Economic development Wealth concentration E. P. Dutton books