Avenue Road, London
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Avenue Road is a street in the
Swiss Cottage Swiss Cottage is an area of Hampstead in the London Borough of Camden, England. It is centred on the junction of Avenue Road and Finchley Road and includes Swiss Cottage tube station. Swiss Cottage lies north-northwest of Charing Cross. The ...
and
St John's Wood St John's Wood is a district in the City of Westminster, London, lying 2.5 miles (4 km) northwest of Charing Cross. Traditionally the northern part of the ancient parish and Metropolitan Borough of Marylebone, it extends east to west from ...
districts of
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, known for having some of the highest home property prices in the United Kingdom. The street is popular with buyers who have replaced older houses with large mansions.


Location

Avenue Road forms the entire length of the B525, and runs from the Swiss Cottage gyratory system in the northwest to Prince Albert Road, near
Regent's Park Regent's Park (officially The Regent's Park) is one of the Royal Parks of London. It occupies of high ground in north-west Inner London, administratively split between the City of Westminster and the Borough of Camden (and historically betwee ...
, in the southeast. Its short continuation southwards, on a bridge over the Regent's Canal, is called North Gate. Avenue Road is 1 km long.


History

Development of the Hampstead portion of Eyre Estate (known today as St. John's Wood) began in 1802 and was led by architect
John Shaw Sr. John Shaw Sr. (1776–1832) was an English architect. He was architect to Christ's Hospital in London, and to the Port of Ramsgate. Many of his works, including the church of St Dunstan-in-the-West in Fleet Street, London, were in a Gothic Revi ...
In 1826, after the Finchley Road Act of 1826 passed, a new road that headed northward into the Hampstead portion of Eyre Estate's land was developed. and was built by 1829. By 1842, several houses called Regent's Villas were built in the Hampstead section of Avenue Road, and by 1852, 33 houses had been built. By the late 18th century, the street had become home to some of the most famous London artists and writers, including
James McNeill Whistler James Abbott McNeill Whistler (; July 10, 1834July 17, 1903) was an American painter active during the American Gilded Age and based primarily in the United Kingdom. He eschewed sentimentality and moral allusion in painting and was a leading pr ...
and
John Singer Sargent John Singer Sargent (; January 12, 1856 – April 14, 1925) was an American expatriate artist, considered the "leading portrait painter of his generation" for his evocations of Edwardian-era luxury. He created roughly 900 oil paintings and more ...
. Although the road had had many large expensive houses for many years, in the late 2010s and early 2020s Avenue Road saw a flurry of high-net-worth buyers who purchased houses for the opportunity to replace them with brand-new mega mansions.


Property prices

The road mainly comprises large detached freehold "villa style properties" and is a key thoroughfare into central London, leading into
Regent's Park Regent's Park (officially The Regent's Park) is one of the Royal Parks of London. It occupies of high ground in north-west Inner London, administratively split between the City of Westminster and the Borough of Camden (and historically betwee ...
and is widely considered to be one of London's most desirable residential destinations. A 2020 survey completed by
Lloyds Bank Lloyds Bank plc is a British retail banking, retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the "Big Four (banking), Big Four" clearing house (finance), clearing banks. Lloyds B ...
declared Avenue Road as one of the most expensive residential streets in the world and the most expensive in London. As of early 2021, current sale prices averaged over £30.5 million. In 2015, an 11-bedroom mansion became, at the time, one of Britain's most expensive properties ever after selling for £40 million. The mansion was initially listed for £65 million but failed to find a buyer at that price point. In 2017, a house owned by the late property developer
Harry Hyams Harry John Hyams (2 January 1928 – 19 December 2015) was a British millionaire who initially made his money as a speculative property developer. He was best known as the developer of the Centre Point office building in London. Early life Hyam ...
and designed in 1954 by the architect
Richard Seifert Richard Seifert (born Reubin Seifert; 25 November 1910 – 26 October 2001) was a Swiss-British architect, best known for designing the Centre Point tower and Tower 42 (previously the NatWest Tower), once the tallest building in the City of ...
was listed for sale at £16 million, with the expectation that the new owner would replace it with a larger house. In 2019, a vast double plot of about one acre sold for £38.5 million with planning permission for a new 36,000 square foot mega-mansion, which would make it one of London's largest private homes. In 2020, a 15,000 square-foot plot of land with a 6,000 square-foot mansion were put on the market with plans to develop a £40 million Malibu-style home. As of early 2021, there are believed to be 12 mansions under construction on the street with a total value of £500 million. In 2021, a 27,000 square foot mansion was put on the market at £75 million.


Buildings

At the north end are the grade II listed block of flats and shops known as Regency Lodge (designed by Robert Atkinson and A.F.B. Anderson) and the grade II and architecturally notable
Swiss Cottage Central Library Swiss Cottage Library is the central library in the public library service of the London Borough of Camden, housed in an architectural landmark building in Avenue Road designed by Sir Basil Spence. It has been Grade II Listed since 1997. Bac ...
, designed by Sir
Basil Spence Sir Basil Urwin Spence, (13 August 1907 – 19 November 1976) was a Scottish architect, most notably associated with Coventry Cathedral in England and the Beehive in New Zealand, but also responsible for numerous other buildings in the Moderni ...
. At the south end is number 25, a detached villa built around 1830–1840 on the
Portland Estate The Howard de Walden Estate is a property estate in Marylebone, London, owned by the Howard de Walden family. As of 2020 the estate was reported to be worth £4.7 billion. History The Estate's development dates from 1715 when speculative plan ...
that is also grade II listed.


References


External links

*{{commons category-inline Streets in the London Borough of Camden Streets in the City of Westminster Swiss Cottage