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Avenida Revolución (
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
for "Revolution Avenue") is the tourist center in
Tijuana Tijuana ( ,"Tijuana"
(US) and
< ...
,
Baja California Baja California (; 'Lower California'), officially the Free and Sovereign State of Baja California ( es, Estado Libre y Soberano de Baja California), is a state in Mexico. It is the northernmost and westernmost of the 32 federal entities of Mex ...
,
México Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatem ...
. It is a main thoroughfare of the historic downtown of Tijuana, officially called the '' Zona Centro'', which forms part of the ''Delegación Centro'' or Central Borough of Tijuana.


History

Avenida Revolución was the first road in Tijuana to be paved, near the beginning of the twentieth century. Originally called Avenida Olvera, it was from its earliest days a popular destination for American tourists who crossed the border from
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
. The avenue's most remarkable development was during the
Prohibition Era Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic be ...
of 1920-33, when it was visited by American tourists seeking legal alcohol. The
Caesar salad A Caesar salad (also spelled Cesar and Cesare) is a green salad of romaine lettuce and croutons dressed with lemon juice (or lime juice), olive oil, egg, Worcestershire sauce, anchovies, garlic, Dijon mustard, Parmesan cheese, and black pep ...
was invented on Avenida Revolución during this period by
Caesar Cardini Cesare Cardini (also known as Caesar Cardini, February 24, 1896 – November 3, 1956) was an Italian restaurateur, chef, and hotel owner who, along with his brother Alex Cardini (November 23, 1899 – December 22, 1974), is credited with ...
, the Italian-American proprietor of the Hotel Caesar and its restaurant
Caesar's Caesar's is a restaurant on Avenida Revolución in Tijuana, Mexico, famous as the home of the Caesar salad. Restaurateur Caesar Cardini, an Italian immigrant, opened the restaurant in 1923, and it is now under chef Javier Plascencia, leading ...
. During this period the name of the avenue changed several times in line with political developments in Mexico. In 1920 it became Avenida A. In the late 1920s it became Avenida
Álvaro Obregón Álvaro Obregón Salido (; 17 February 1880 – 17 July 1928) better known as Álvaro Obregón was a Sonoran-born general in the Mexican Revolution. A pragmatic centrist, natural soldier, and able politician, he became the 46th President of Me ...
and subsequently Avenida Libertad. In 1932 it received its current name. Avenida Revolución has experienced many changes, and is known as the business card of
Tijuana Tijuana ( ,"Tijuana"
(US) and
< ...
, "''The most visited city in the world''". It was known for its famous cantinas including, "''La Ballena''", the largest bar in the world when it was open. The city was popular with American Navy sailors until the
United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
prohibited sailors from visiting Tijuana. From 1989 to 1994 the Avenida's Baby Rock discothèque was the claimed to be #1 club in the world based on gross revenues,hollywoodoutbreak
28 March 2011 before becoming in 2012 the Onixeus.


Points of interest

Intersections north to south:


Attractions

The long avenue is home to several distinct attractions, from cantinas and
table dance A table dance, or bartop dance, is a dance performed at (or on) a table or bar, as opposed to on a stage. It may be an erotic dance performed by a sex worker or it may be done as a leisure activity. Sex work In some jurisdictions, a table dance m ...
bars to numerous dance clubs and art galleries. A popular tourist attraction is taking a picture with a zonkey, a donkey painted to look like a
zebra Zebras (, ) (subgenus ''Hippotigris'') are African equines with distinctive black-and-white striped coats. There are three living species: the Grévy's zebra (''Equus grevyi''), plains zebra (''E. quagga''), and the mountain zebra (''E. zebr ...
. Businesses include some remaining handicraft and leather shops, pharmacies catering primarily to Americans, and a branch of the Sanborn's gift emporium and casual restaurant. American stores and fast-food restaurants like 7-Eleven and Burger King have a presence on the avenue, as they do throughout Tijuana. The shopping arcades lost many of their customers and tenants in the years after 2001 as tourism dropped; however the Pasaje Rodríguez has been repurposed as a design/cultural destination with businesses selling coffee, books, and artisan clothing and other products. El Foro, the former
Jai Alai Jai alai (: ) is a sport involving bouncing a ball off a walled-in space by accelerating it to high speeds with a hand-held wicker ''cesta''. It is a variation of Basque pelota. The term ''jai alai'', coined by Serafin Baroja in 1875, is also of ...
Palace, is now a concert venue. Caliente operates two casinos on the avenue. The avenue was remodeled in the mid-2010s, widening the sidewalks, adding bus rapid transit lanes and reducing lanes for car traffic.


See also

*
Tourism in Mexico Tourism in Mexico is a very important industry. Since the 1960s, it has been heavily promoted by the Mexican government, as "an industry without smokestacks." Mexico has traditionally been among the most visited countries in the world accord ...


References

{{DEFAULTSORT:Avenida Revolucion Culture in Tijuana Entertainment districts in Mexico Tourist attractions in Baja California Streets in Mexico 20th-century establishments in Mexico