''Avenida Brasil'' (English: ''Brazil Avenue'') is a Brazilian primetime
telenovela
A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...
created by João Emanuel Carneiro. It premiered on 26 March 2012 and ended on 19 October 2012 on
TV Globo
TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station ...
at 9 pm timeslot.
It was written by
João Emanuel Carneiro
João Emanuel Carneiro Silva (born 17 February 1970), also known by his initials JEC, is a screenwriter, film director, and author of Brazilian telenovelas. His many works include: ''Central Station'', '' Midnight'', ''Orfeu'', and ''Castelo Rá ...
in collaboration with Antonio Silver, Luciana Pessanha, Alessandro Marson, Marcia Prates and Thereza Falcão and direction of Gustavo Fernandez, Thiago Teitelroit Paul Silvestrini, Andrew Hall and Joan Jabace and directed by José Luiz Villamarim and Amora Mautner and the core direction, Ricardo Waddington.
Starring
Débora Falabella
Débora Lima Falabella (born 22 February 1979) is a Brazilian actress.
Early years
Débora was born in Belo Horizonte City, the daughter of actor Rogério Falabella and the lyrical singer Maria Olympia.
During her childhood she became inte ...
,
Adriana Esteves,
Murilo Benício
Murilo Benício Ribeiro (born 13 July 1971) is a Brazilian actor. He is perhaps most famous for his roles in the telenovelas: ''O Clone'', '' América'', ''Por Amor'', '' A Favorita'' and '' Avenida Brasil''. In the early 1990s, he began his ca ...
,
Cauã Reymond
Cauã Reymond Marques (, born 20 May 1980) is a Brazilian actor. He is best known for his television roles in ''Malhação'' and ''Cordel Encantado''. His television credits include ''Belíssima'', ''Passione'', '' A Favorita'', and '' Avenida ...
,
Marcello Novaes
Marcello Tolentino Novaes (born 13 August 1962) is a Brazilian actor.
Career
He studied at the drama school Tablado, along with Malu Mader, Drica Moraes, Maurício Mattar, and Felipe Camargo. His television debut was in 1988 on ''Vale Tudo'' ...
and
Eliane Giardini
Eliane Teresinha Giardini (born October 20, 1952) is a Brazilian actress. Although she had little career success until the age of forty, she is now considered one of Brazil's foremost actresses.
Biography
Giardini was born in Sorocaba, São Pau ...
.
The telenovela achieved an overall average of 42 rating points and a 69% share. The last episode scored an impressive 56 rating points and an 84% share, with more than 50 million (sic) viewers, becoming the most watched TV program of the year, and was considered by ''
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' the most-commercially successful telenovela in Brazilian history, with total earnings estimated in $1 billion. The telenovela obtained a total of 118 indications to prizes, being victorious in 41 of these.
In 2013, ''Avenida Brasil'' obtained 1 nomination to the
41st International Emmy Awards in the Best Telenovela category.
Plot
The plot follows the dramatic story of Rita (
Débora Falabella
Débora Lima Falabella (born 22 February 1979) is a Brazilian actress.
Early years
Débora was born in Belo Horizonte City, the daughter of actor Rogério Falabella and the lyrical singer Maria Olympia.
During her childhood she became inte ...
), a sweet young woman who struggles to recover part of the life her ruthless gold digging stepmother, Carminha (
Adriana Esteves), took from her when she was only a child.
When Rita's father dies accidentally and prematurely at the hand of Tufão (
Murilo Benício
Murilo Benício Ribeiro (born 13 July 1971) is a Brazilian actor. He is perhaps most famous for his roles in the telenovelas: ''O Clone'', '' América'', ''Por Amor'', '' A Favorita'' and '' Avenida Brasil''. In the early 1990s, he began his ca ...
) but directly related to Carminha's scheme, Carminha and her lover, Max (
Marcello Novaes
Marcello Tolentino Novaes (born 13 August 1962) is a Brazilian actor.
Career
He studied at the drama school Tablado, along with Malu Mader, Drica Moraes, Maurício Mattar, and Felipe Camargo. His television debut was in 1988 on ''Vale Tudo'' ...
), send the young girl off to live in a landfill, so that she doesn't stand in the way of their plan to get rich. Carminha uses this fact to trap Tufão into a guilt ridden marriage unknowingly. Rita at the landfill is subjected to child labor under the control of a deplorable man, named Nilo (
José de Abreu
José Pereira de Abreu Júnior (; born 24 May 1946) is a Brazilian actor.
Biography
Born in the city of Santa Rita do Passa Quatro, in the state of São Paulo, at the age of fourteen he moved to the state's capital, São Paulo city, working as ...
). But, she is lucky enough to meet Batata (
Cauã Reymond
Cauã Reymond Marques (, born 20 May 1980) is a Brazilian actor. He is best known for his television roles in ''Malhação'' and ''Cordel Encantado''. His television credits include ''Belíssima'', ''Passione'', '' A Favorita'', and '' Avenida ...
), a boy who becomes her best friend and true love. He takes her to live with other children, under the care of motherly Lucinda (
Vera Holtz
Vera Lúcia Fraletti Holtz, better known as Vera Holtz (born August 7, 1953) is a Brazilian television, film and stage actress.
Filmography Television
* 1983 - ''Parabéns pra Você'' .... saleswoman
* 1989 - ''Top Model'' .... Irma Lamer
* ...
), in another house at the landfill. Fortunately, Rita is soon adopted and moves out of the country to Argentina with a nice family who changes her name to Nina. However, she has issues with her adoptive mother who passes away and eventually with her adoptive sisters because of her mission of revenge. Rita/Nina's adoptive father loved her very much and treated her well. He educated her and provided for his family nicely. She becomes a famous chef. When her adoptive father dies it intensifies her loss of her natural father and revenge for Carminha and Max. Batata is adopted by Carminha and Tufão and they rename him Jorginho. Jorginho has many emotional issues because his birth mother adopts him years after she abandons him at the landfilled as a toddler. Jorginho despises Caminha but he doesn't know why and he does not remember her clearly from his early childhood before the abandonment.
Years later, unrecognizable and motivated by vengeance, Nina moves back to Brazil under her adoptive name, she infiltrates the family by becoming the personal chef for Carminha's family. Eventually, she must face the bitter consequences of seeking revenge against those who hurt her the most. As mentioned above, vile Carminha has managed to lure and marry Tufão who is a friendly, rich football player and is unaware of her many lies and manipulations. They live with his loud and garish relatives in an unrefined suburban mansion and, underhandedly, she makes the evil Max her brother-in-law by marrying him to Tufão's annoying sister.
Together, Carminha and Max continue to carry out their sadistic plans to get ahead while continuing their love/hate affair in the same house as their unsuspecting spouses. Nina becomes so engrossed in her single-minded goal to inflict suffering and punishment on those who wronged her that her own happiness is jeopardized. Carminha and Nina have one thing in common: their earnest love for Jorginho, who is Carminha's biological son (and adoptive son) and Nina's childhood sweetheart, Batata.
Nina uses Max and become entangled, which irritates Carminha for her loss of love interest. Subsequently, Nina helps Max by giving ransom with interest for her kin. Day-to-day Max demands money, Nina finally is unable to help him and Max realizes that she doesn't love him. Devastated Max agrees to Carminha for overwhelming Nina. Soon after, Nina stealthily takes a picture of themselves on their bed – threatens Carminha . The photo still used to evidence to displaying for Tufão until Carminiha tactically steals from Nina's cache and announces the identity of Nina for Tufão's family. Tufão confuses but tend to believe Carminha's statement, with Nina no hope to describe what she is. Upon Max convincing Carminha to leave the mansion, she betrays him to death-trap from drowning him in his boat but timely survived by his mother Lucinda. Max disguises and manages to reveal Nina's photo to Tufão family at which Carminha is fired. The big event is that Max kidnaps Nina, soon dead Nilo, Lucinda, Carminha and Jorginio. At that time, Max uses Nina as a human shield for escape, but someone repeatedly knocks unconscious and kills him using a
spade
A spade is a tool primarily for digging consisting of a long handle and blade, typically with the blade narrower and flatter than the common shovel. Early spades were made of riven wood or of animal bones (often shoulder blades). After the a ...
. Carminha swears about the murder of Max and is sentenced three years. The later series shows Carminha returning from jail and reconciling to Nina.
Production
Opening sequence
The opening was created by director Alexandre Pit Ribeiro, which featured 135 dancers dancing on a catwalk. The choreography was produced by Dudu Neles.
The opening theme is a re-recording of
Vem Dançar Kuduro
"Vem Dançar Kuduro" (, en, Come Dance Kuduro) is a multilingual Portuguese/English dance hit single by Lucenzo, a France-based artist of Portuguese origin featuring France-based American artist Big Ali.
Lucenzo sings in Portuguese and Big Ali in ...
with new Portuguese lyrics, adapted to the Brazilian market. It was played by Robson Moura and Lino Krizz, and known for its refrain "Oi Oi Oi", which became successful in social networks.
Cast
File:Débora Falabella, 2012.jpg, Débora Falabella
Débora Lima Falabella (born 22 February 1979) is a Brazilian actress.
Early years
Débora was born in Belo Horizonte City, the daughter of actor Rogério Falabella and the lyrical singer Maria Olympia.
During her childhood she became inte ...
as Nina/Rita.
File:Cauã Reymond cropped.jpg, Cauã Reymond
Cauã Reymond Marques (, born 20 May 1980) is a Brazilian actor. He is best known for his television roles in ''Malhação'' and ''Cordel Encantado''. His television credits include ''Belíssima'', ''Passione'', '' A Favorita'', and '' Avenida ...
as Jorginho.
File:Murilo Benício.jpg, Murilo Benício
Murilo Benício Ribeiro (born 13 July 1971) is a Brazilian actor. He is perhaps most famous for his roles in the telenovelas: ''O Clone'', '' América'', ''Por Amor'', '' A Favorita'' and '' Avenida Brasil''. In the early 1990s, he began his ca ...
as Tufão.
File:Marcelo novais1.PNG, Marcello Novaes
Marcello Tolentino Novaes (born 13 August 1962) is a Brazilian actor.
Career
He studied at the drama school Tablado, along with Malu Mader, Drica Moraes, Maurício Mattar, and Felipe Camargo. His television debut was in 1988 on ''Vale Tudo'' ...
as Max.
File:Caruso21032007.jpg,
File:Heloísa Périssé1.jpg, Heloísa Périssé
Heloísa Perlingeiro Périssé (born 9 August 1966) is a Brazilian actress and writer.
Biography
Périssé was born in Rio de Janeiro and has appeared in Brazilian television shows and films. She has also written for the TV show ''Sai de Baixo' ...
as Monalisa.
File:Vera Holtz.jpg,
File:Bianca Comparato.jpg, Bianca Comparato
Bianca de Souza Mendes Comparato (born 19 November 1985) is a Brazilian actress and film director. She has starred in '' Como Esquecer'' in 2010, as well as ''A Menina sem Qualidades'' and '' Somos tão Jovens'', both in 2013, the latter for whi ...
as Betânia.
File:Paula Burlamaqui1.jpg, Paula Burlamaqui
Paula Burlamaqui is a Brazilian actress who has starred in many Rede Globo productions.
Selected filmography
*''Barriga de Aluguel'' (1990)
*'' Pedra sobre Pedra'' (1992)
*''O Mapa da Mina'' (1993)
*''Explode Coração'' (1995)
*'' O Circo das ...
as Dolores Neiva.
File:Caroline Abras 01.jpg,
File:Thiago Martins (ator).jpg,
File:Bruno Gissoni 01.jpg,
File:Alexandre Borges 2011.jpg,
File:Betty Faria.jpg,
File:Débora Bloch.jpg,
File:Camila Morgado 2011.jpg,
File:Fashion carolina ferraz2.jpg,
File:José de Abreu.jpg,
Impact
Ratings
National reception
The soap opera had a successful run, increasingly becoming a critical and commercial success. It became a popular subject on social media. On the night of its final chapter, it topped
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
's trending topics worldwide. The last chapter notoriously ceased major activities in Brazil, when the streets of big cities as
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
and
Rio de Janeiro
Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
were deserted. Rede Globo's programming had segments dedicated to the soap opera and several other Brazilian television networks also commented on its end. With the high number of television sets tuned in, a
hoax
A hoax is a widely publicized falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into pu ...
quickly spread about a possible nationwide blackout after the broadcast, due to an effect called "loading ramp", where people resume activities which could generate an electricity overload, leaving the country in the dark. However, this did not actually occur. The last chapter was watched by 80 million people, making it the highest rated Brazilian television program in 2012.
Portugal
Besides the success in Brazil, ''Avenida Brasil'', is also a big hit with the audience in
Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
. In its debut, 24 September 2012, the novel has recorded 13 points and 31.6% audience share, finishing third in the ranking of hearings that day. Week after week, the soap opera continued to record satisfactory levels of audience. On 15 November 2012 ''Avenida Brasil'' recorded 11.4 points and an audience share of 36%, meaning that one in three televisions were watching a telenovela. It was the fourth most watched program each day. On 3 January 2013 it was registering 15.9 points and an audience share of 36.6%, the largest audience to date. It remained fourth place in the rankings.
Awards and nominations
The cast received 108 nominations and won 36 awards. João Emanuel Carneiro,
Adriana Esteves,
Murilo Benício
Murilo Benício Ribeiro (born 13 July 1971) is a Brazilian actor. He is perhaps most famous for his roles in the telenovelas: ''O Clone'', '' América'', ''Por Amor'', '' A Favorita'' and '' Avenida Brasil''. In the early 1990s, he began his ca ...
and
Mel Maia
Melissa "Mel" Maia de Sousa, (; born May 3, 2004), is a Brazilian actress. She was born in Rio de Janeiro.
She rose to fame in 2012 when she played young Rita in the telenovela
A telenovela is a type of a television serial drama or soap ope ...
were the most prized.
Broadcast
![Avenida Brasil (en)](https://upload.wikimedia.org/wikipedia/commons/e/e3/Avenida_Brasil_%28en%29.png)
''Avenida Brasil'' has become the most exported telenovela made by Rede Globo, surpassing ''
Da Cor do Pecado
''Da Cor do Pecado'' (English title: ''Shades of Sin'') is a Brazilian telenovela produced and broadcast by TV Globo in the traditional 7pm timeslot between 26 January and 28 August 2004 with a total of 185 episodes, replacing '' Kubanacan'' and ...
'' (ibid), which was the prior sales leader for other countries.
The telenovela has been licensed by more than 150 countries, including all of
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
, the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
,
Armenia
Armenia (), , group=pron officially the Republic of Armenia,, is a landlocked country in the Armenian Highlands of Western Asia.The UNbr>classification of world regions places Armenia in Western Asia; the CIA World Factbook , , and ''Ox ...
,
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
and
Guatemala
Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by H ...
, being dubbed into 19 languages.
Reception
In
Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
it received 16.1 points and a 39% audience share for the last chapter, which means more than 1.5 million viewers watched the outcome of the novela. The plot debuted in SIC in September 2012 and was leader of the time in which it was displayed. It was one of the most watched programs in the country, second only to "Dancin' Days", co-produced by Globo and SIC. The telenovela has also good viewing figures in
Greece
Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...
,
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
,
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...
and
Kosovo
Kosovo ( sq, Kosova or ; sr-Cyrl, Косово ), officially the Republic of Kosovo ( sq, Republika e Kosovës, links=no; sr, Република Косово, Republika Kosovo, links=no), is a partially recognised state in Southeast Euro ...
Argentina
Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...
reached an average of 12 points with peaks of 13.3 in its first chapter, ensuring impressive viewing figures for
Telefe
Telefe (acronym for Televisión Federal) is a television station located in Buenos Aires, Argentina. The station is owned and operated by Paramount Global through Televisión Federal S.A. Telefe is also one of Argentina's six national television ...
.
Soundtrack
Nacional
; Cover:
Murilo Benício
Murilo Benício Ribeiro (born 13 July 1971) is a Brazilian actor. He is perhaps most famous for his roles in the telenovelas: ''O Clone'', '' América'', ''Por Amor'', '' A Favorita'' and '' Avenida Brasil''. In the early 1990s, he began his ca ...
Nacional Vol. 2
; Cover:
Débora Falabella
Débora Lima Falabella (born 22 February 1979) is a Brazilian actress.
Early years
Débora was born in Belo Horizonte City, the daughter of actor Rogério Falabella and the lyrical singer Maria Olympia.
During her childhood she became inte ...
Internacional
; Cover:
Cauã Reymond
Cauã Reymond Marques (, born 20 May 1980) is a Brazilian actor. He is best known for his television roles in ''Malhação'' and ''Cordel Encantado''. His television credits include ''Belíssima'', ''Passione'', '' A Favorita'', and '' Avenida ...
Notes
References
External links
*
*
{{Extra Television Awards for Best Telenovela
2012 Brazilian television series debuts
2012 Brazilian television series endings
2012 telenovelas
TV Globo telenovelas
Brazilian telenovelas
Telenovelas by João Emanuel Carneiro
Television shows set in Rio de Janeiro (city)
Portuguese-language telenovelas
Television series about revenge