Auto-lead Data Format (ADF) is an open XML-based standard specifically for communicating consumer purchase requests to automotive dealerships. Thirteen leading automotive-related Internet companies developed the ADF standard, and now many vendors of Customer Retention Management systems serving the automotive industry support ADF.

Example XML File

The example found in the Official ADF Specifications (PDF) does not pass XML validation and files based on this example may be rejected by ADF lead software. Below is an example that passes XML validation and has been accepted and parsed by ADF lead software: 2000-03-30T15:30:20-08:0 2008 Make Model First Last 323-223-3322 emailaddress Dealer Name

Mime Type

As this is not an IETF standard, the recommended mime type to use is ''application/x-adf+xml''

External links

Auto Lead Data Format rules and guides

How Forms Drive the Automotive Industry

Mudd Advertising ADF Generator
Programming languages XML-based standards {{compu-lang-stub

Example XML File

Mime Type

See also

External links