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Australis Aquaculture, LLC is a producer and marketer of ocean-farmed
barramundi The barramundi (''Lates calcarifer'') or Asian sea bass, is a species of catadromous fish in the family Latidae of the order Perciformes. The species is widely distributed in the Indo-West Pacific, spanning the waters of the Middle East, South ...
, headquartered in
Greenfield, Massachusetts Greenfield is a city in and the county seat of Franklin County, Massachusetts, United States. Greenfield was first settled in 1686. The population was 17,768 at the 2020 census. Greenfield is home to Greenfield Community College, the Pioneer Val ...
, which is solely focused on offshore aquaculture, and operates its own barramundi farm in
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
. Australis is widely considered responsible for popularizing barramundi to North America.


History

Australis CEO Josh Goldman first began experimenting with closed-containment
aquaculture Aquaculture (less commonly spelled aquiculture), also known as aquafarming, is the controlled cultivation ("farming") of aquatic organisms such as fish, crustaceans, mollusks, algae and other organisms of value such as aquatic plants (e.g. lot ...
in the 1980s, when he was a student at Hampshire College. After graduating, he founded one of the first commercial
aquaponics Aquaponics is a food production system that couples aquaculture (raising aquatic animals such as fish, crayfish, snails or prawns in tanks) with hydroponics (cultivating plants in water) whereby the nutrient-rich aquaculture water is fed to hydro ...
farms, and went on to spend the next fifteen years in commercialize closed containment-farming technology as an entrepreneur and consultant. In the early 2000s, Goldman spent three years prospecting for new types of fish to farm and was introduced to barramundi by an Australian entrepreneur. After testing over 30 species of fish in order to determine which was optimal for aquaculture, Goldman chose barramundi because of its low environmental impact and ability to breed in captivity, in addition to what he believed to be an appealing taste and exceptional nutritional value. The company was founded in 2004 in
Turners Falls, Massachusetts Turners Falls is an unincorporated village and census-designated place in the town of Montague in Franklin County, Massachusetts, United States. The population was 4,512 at the 2020 census. It is part of the Springfield, Massachusetts Metropoli ...
, where it first began producing barramundi using
recirculating aquaculture system Recirculating aquaculture systems (RAS) are used in home aquaria and for fish production where water exchange is limited and the use of biofiltration is required to reduce ammonia toxicity. Other types of filtration and environmental control ar ...
technology in Western Massachusetts. Although Australis was able to raise barramundi successfully, one of the largest challenges the company faced was popularizing a relatively unknown fish in the American market. Goldman said: “We were reaching out and building relationship with top chefs who were passionate about sustainability, dietitians who were trying to get people to eat more fish (but often worried about contaminants), and environmentalists whose mission was to protect the oceans.” In 2004 Australis Aquaculture established its first barramundi farm in Turner Falls, Massachusetts. In 2007, the company expanded its production into Van Phong Bay, in central Vietnam. In September 2018, Australis sold one of its US farms to Great Falls Aquaculture.


Activities

Australis once used Recirculating Aquaculture Systems (RAS) technology in their land-locked Turner Falls facility to raise barramundi. Australis’ Vietnamese operation uses a combination of on-shore closed containment tanks with off-shore cages in the open ocean. Australis harvests and processes their fish, selling under its own brand, as well as private labels. The company’s Vietnamese facility produces primary flash frozen filets which are sold to foodservice distributors and prominent retailers, including the restaurant
French Laundry The French Laundry is a three-Michelin star French and Californian cuisine restaurant located in Yountville, California, in the Napa Valley. Sally Schmitt opened The French Laundry in 1978 and designed her menus around local, seasonal ingredie ...
which first carried Australis Barramundi in 2008,
Whole Foods Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA ...
and
HelloFresh HelloFresh SE is a publicly traded meal kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Australia, Canada, New Zealand, Europe ( GB, D-A-CH, Benelux, France, Italy and ...
.


Environmental impact

Part of the barramundi’s sustainability comes from the fact that it can be raised on a predominantly plant-based protein diet without sacrificing the nutritional benefits of the product. According to ''The Atlantic'', “they have the rare ability to transform vegetarian feed into sought-after
omega-3 fatty acid Omega−3 fatty acids, also called Omega-3 oils, ω−3 fatty acids or ''n''−3 fatty acids, are polyunsaturated fatty acids (PUFAs) characterized by the presence of a double bond, three atoms away from the terminal methyl group in their chem ...
s.
Salmon Salmon () is the common name for several list of commercially important fish species, commercially important species of euryhaline ray-finned fish from the family (biology), family Salmonidae, which are native to tributary, tributaries of the ...
require as much as three pounds of fish-based feed to put on a pound of meat. Goldman’s barramundi need only a half pound, the bulk of which is made from scraps from a
herring Herring are forage fish, mostly belonging to the family of Clupeidae. Herring often move in large schools around fishing banks and near the coast, found particularly in shallow, temperate waters of the North Pacific and North Atlantic Oceans, i ...
processing plant.” The founder Josh Goldman also launched the venture Greener Grazing he launched to develop ''
Asparagopsis ''Asparagopsis'' is a genus of edible red macroalgae (Rhodophyta). The species ''Asparagopsis taxiformis'' is found throughout the tropical and subtropical regions, while ''Asparagopsis armata'' is found in warm temperate regions. Both species ...
'' cultures to feed livestock and significantly reduce the associated methane gas emissions. Australis Aquaculture is a longtime partner of the seafood sustainable program
Ocean Wise The Vancouver Aquarium is a public aquarium located in Stanley Park in Vancouver, British Columbia, Canada. In addition to being a major tourist attraction for Vancouver, the aquarium is a centre for marine research, ocean literacy education, cli ...
.In search of "the better fish": Barramundi
, ''Aquablog.ca'', 5 November 2019


References


Further reading

*Paul Greenberg ''Four Fish'' (2010) Penguin Books, hardcover: , 2011 paperback: {{ISBN, 978-0-14-311946-3


External links


The Better Fish
2004 establishments in Massachusetts American companies established in 2004 Aquaculture in the United States Companies based in Franklin County, Massachusetts Seafood companies of the United States Fish processing companies