Aurora Fashions was a

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed

Mosaic Fashions Mosaic Fashions hf was the company of several fashion brands. The company has 1,760 stores and concessions in the UK, Europe and the USA, 234 Franchise stores in 44 countries and 93 joint venture stores including 84 concessions in China. Histor ...

. The company operates over 1,250 stores in 38 countries, including franchises, under the Oasis,

Warehouse A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities ...

and

Coast The coast, also known as the coastline or seashore, is defined as the area where land meets the ocean, or as a line that forms the boundary between the land and the coastline. The Earth has around of coastline. Coasts are important zones in ...

brands.

History

In March 2011, the company announced plans to spin-off

Karen Millen Karen Millen is a British online women's clothing retailer specialising in tailoring, coats and evening wear. Formerly a high street chain with stores throughout the United Kingdom, United States, Indonesia, Austria, Denmark, Russia, the Republ ...

, which was completed in 2012. Karen Millen was separated from the group to be owned by Aurora's parent

Kaupthing Bank Kaupthing Bank ( is, Kaupþing banki; ) was a major international Icelandic bank, headquartered in Reykjavík, Iceland. It was taken over by the Icelandic government during the 2008–2011 Icelandic financial crisis and the domestic Icelandic ...

. Aurora announced further plans in March 2013 for a wider restructuring. As part of this,

was also separated from the rest of the group, under the ownership of Kaupthing, and it was planned that Oasis and

would be merged under a new single parent company, Fresh Channel. The two brands were eventually de-merged as the Oasis and Warehouse Group, led by Liz Evans. On 30 April 2020, it was announced that both Oasis and Warehouse went into administration with the loss of 1,800 jobs.

References

External links

* Clothing retailers of Iceland Retail companies established in 2009 Holding companies established in 2009 Retail companies disestablished in 2015 {{Iceland-company-stub