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Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in
Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...
. It trades on the
Toronto Stock Exchange The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in t ...
and
Nasdaq The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
as ACB. As of late September 2018, Aurora Cannabis had eight licensed production facilities, five sales licences, and operations in 25 countries. It had a funded capacity of over 625,000 kilograms of cannabis production per annum with the bulk of capacity based in Canada and a growing presence in international markets, particularly
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and
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
. Aurora is the second largest cannabis company in the world by market capitalization, after
Canopy Growth Corporation Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario. In April 2019, Canopy was the world's largest cannabis company, based on the value of all shares, or market capitalization. At that t ...
. The company began trading on the
NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is by far the List of stock exchanges, world's largest s ...
on October 23, 2018 using the ticker ACB. After significant expansion in 2018, the company reduced expenses in the second half of 2019 when the Canadian recreational cannabis market had low sales due to excessive inventory and uncompetitive pricing with the
black market A black market, underground economy, or shadow economy is a clandestine market or series of transactions that has some aspect of illegality or is characterized by noncompliance with an institutional set of rules. If the rule defines the se ...
. In February 2020, cofounder and chief executive, Terry Booth, resigned, being replaced by Executive Chairman Michael Singer as interim CEO.


History

Aurora was founded in 2006 by Terry Booth, Steve Dobler, Dale Lesack and Chris Mayerson. Booth and Dobler collectively invested over $5 million of their own capital. The founding group secured a 160+ acre parcel of land in
Mountain View County Mountain View County is a municipal district in Division No. 6 in central Alberta, Canada. Located between the cities of Calgary and Red Deer within the Calgary-Edmonton corridor, its municipal office is located north of the Town of Didsbury. ...
, Alberta, where they established Aurora's first facility. The company received its license to grow cannabis in 2014, making it the first cannabis producer to obtain a federal license in that province. They decided to establish the company in Alberta due to comparatively low corporate tax rates and an ideal farm credit program. On November 27, 2014,
Health Canada Health Canada (HC; french: Santé Canada, SC)Health Canada is the applied title under the Federal Identity Program; the legal title is Department of Health (). is the Structure of the Canadian federal government#Departments, with subsidiary unit ...
issued Aurora's first license to sell medical cannabis. Since then they have built, and are operating, numerous growing facilities throughout Canada, Europe, Asia, Latin America and Oceania. On January 10, 2017, Aurora received a license from
Health Canada Health Canada (HC; french: Santé Canada, SC)Health Canada is the applied title under the Federal Identity Program; the legal title is Department of Health (). is the Structure of the Canadian federal government#Departments, with subsidiary unit ...
to sell cannabis oils, having been granted a license to produce the oils in February 2016. Sales of four product lines of cannabis oils commenced in April, 2017.


After legalization in Canada - October 2018

Canada
legalized Legalization is the process of removing a legal prohibition against something which is currently not legal. Legalization is a process often applied to what are regarded, by those working towards legalization, as victimless crimes, of which one ...
the retail sale of cannabis nationally on October 17, 2018. Due to its significant capital investments, particularly in large growing facilities, Aurora had about 20% of the Canadian retail market for cannabis during early 2019. At its year-end in June 2019, Aurora had a market capitalization of US$4.8 billion. An October 2019 report stated that cannabis stocks had "crumbled to their lowest level since 2017"; Aurora shares were also at a two year low. The fall in stock price for Aurora and other Canadian cannabis stocks in late 2019 was attributed to the missed benchmark revenues, general lack of profitability in the industry, slow rollout of retail stores in Canada, rise in
vaping An electronic cigarette is an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such ...
-related illnesses, non-competitiveness of pricing with
black market A black market, underground economy, or shadow economy is a clandestine market or series of transactions that has some aspect of illegality or is characterized by noncompliance with an institutional set of rules. If the rule defines the se ...
cannabis, oversupply of commercial cannabis, termination of capital expenditures, and an FDA warning that
cannabidiol Cannabidiol (CBD) is a phytocannabinoid discovered in 1940. It is one of 113 identified cannabinoids in cannabis plants, along with tetrahydrocannabinol (THC), and accounts for up to 40% of the plant's extract. , clinical research on CBD incl ...
may cause
liver injury A liver injury, also known as liver laceration, is some form of trauma sustained to the liver. This can occur through either a blunt force such as a car accident, or a penetrating foreign object such as a knife. Liver injuries constitute 5% of a ...
, among others.


Public trading and acquisitions

Aurora became a publicly traded company on the
Toronto Stock Exchange The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in t ...
on July 24, 2017, and on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...
on October 23, 2018. Aurora grew through several acquisitions. By 2018, Aurora's subsidiaries included Pedanios GmbH (
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
's largest distributor of cannabis to
pharmacies Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medicines. It is a miscellaneous science as it links heal ...
), CanvasRx (the largest medical cannabis patient outreach service in Canada), BC Northern Lights (an indoor growing supplies manufacturer), Aurora-Larssen Projects (a globally leading
greenhouse A greenhouse (also called a glasshouse, or, if with sufficient heating, a hothouse) is a structure with walls and roof made chiefly of Transparent ceramics, transparent material, such as glass, in which plants requiring regulated climatic condit ...
engineering and design consultancy), and H2 Biopharma (a late-stage ACMPR applicant in
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
) By April 2018, the company had a market value of Can$4.5 billion; revenue in 2017 totaled Can$31.1 million. At the time, the company was concluding its takeover merger of previous competitor
CanniMed CanniMed Therapeutics Inc. is a Canadian public licensed producer of medical cannabis. It is primarily focused on cannabis oil. The company's predecessor, Prairie Plant Systems, was established in 1988 and is located in Saskatoon, Saskatchewan. ...
Therapeutics. The takeover was finalized in January 2018, based on a Can$1.1 billion deal. The subsequent plan to purchase MedReleaf was expected to make the company the largest in Canada with a market capitalization of approximately $7 billion. Competitor
Canopy Growth Corporation Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario. In April 2019, Canopy was the world's largest cannabis company, based on the value of all shares, or market capitalization. At that t ...
's market value exceeded that amount by $3.7 billion, however after a partial takeover by
Constellation Brands Constellation Brands, Inc., a Fortune 500 company, is an American producer and marketer of beer, wine, and spirits. Constellation is the largest beer import company in the US, measured by sales, and has the third-largest market share (7.4 percen ...
was announced in late August 2018. By 24 September 2018, however, Tilray Inc., a portfolio company of Seattle-based
Privateer Holdings Privateer Holdings is an American private equity company that invests in the legal cannabis industry. Privateer Holdings is headquartered in Seattle, Washington and employs more than 350 people in seven countries. The company is building a divers ...
, with growing facilities in
Nanaimo, BC Nanaimo ( ) is a city on the east coast of Vancouver Island, in British Columbia, Canada. As of the 2021 census, it had a population of 99,863, and it is known as "The Harbour City." The city was previously known as the "Hub City," which was ...
, had become the world's second most valuable cannabis company with a market capitalization of about US$10 billion. A report in mid-September 2018 by BNN Bloomberg, stated that
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
was considering the development of cannabis-infused beverages for medical purposes (with a non-psychoactive ingredient, CBD) and was in preliminary discussion with Aurora. Although Coke and Aurora then announced that they were merely studying the market, and had no plan to announce regarding the distribution of such products. Aurora's shares increased and its market cap reached US$10.71 billion on September 18, 2018. On 20 September 2018, Tilray had become the world's most valuable cannabis company, but a major drop in share price (and a subsequent market capitalization of about US$10 billion) made it only the third largest, after Canopy Growth and Aurora. In September 2020, Aurora Cannabis reportedly lost more than Can$3.3 billion in its recently concluded fiscal year which caused shares to drop roughly 10% in after-hours trading. A major issue has been Aurora's focus on premium cannabis as it is more expensive for consumers. In May 2021, Aurora moved its U.S. listing from the NYSE to the Nasdaq.


Class action lawsuits in the United States

During the fourth quarter of 2019, several
law firm A law firm is a business entity formed by one or more lawyers to engage in the practice of law. The primary service rendered by a law firm is to advise clients (individuals or corporations) about their legal rights and responsibilities, and to r ...
s in the United States announced
class action lawsuit A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class action ...
s against Aurora, citing the abrupt decline in stock price, failure to complete planned capital investments, and missed revenue and profit forecasts by the company as misleading to public investors.


Status at end of 2019

During an interview in November 2019, CEO Terry Booth discussed the poor retail performance of the Canadian cannabis industry, saying that "carnage" was possible unless certain producers were able to reduce the cost of operations when oversupply existed. In December, two of Aurora's senior executives departed the company: Chief Global Business Development Officer, Neil Belot, and Chief Corporate Officer, Cam Battley, when the price of the company's stock had dropped 61% over 2019. During the fourth quarter of 2019, the company had suspended cannabis production in Denmark and at its greenhouses in
Medicine Hat Medicine Hat is a city in Southern Alberta, southeast Alberta, Canada. It is located along the South Saskatchewan River. It is approximately east of Lethbridge and southeast of Calgary. This city and the adjacent Town of Redcliff, Alberta, ...
, Alberta. The company's , non-operational, greenhouse in
Exeter, Ontario Exeter is a community in the municipality of South Huron, in the southern portion of Huron County, Ontario, Canada, located approximately 40 kilometres north of London. The community proclaims itself the "Home of the White Squirrel", owing to ...
was also listed for sale. This was part of the goal to "reduce its expenses and boost its cash balance after a series of weak quarters," according to a news report. The company's second quarter report (for the period ending 31 December 2019) indicated a loss of US $981 million. Aurora claimed it had reduced the cost of producing cannabis to $0.85 per gram, when the national retail price of cannabis in Canada was $7.37 per gram. In December, Aurora announced its release of products for "Cannabis 2.0" – the retail market for edible cannabis products – to include
gummies Gummies, gummi candies, gummy candies, or jelly sweets are a broad category of gelatin-based chewable sweets. Gummi bears, Sour Patch Kids, and Jelly Babies are widely popular and are a well-known part of the sweets industry. Gummies are availab ...
,
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
s,
baked goods Baking is a method of preparing food that uses dry heat, typically in an oven, but can also be done in hot ashes, or on hot stones. The most common baked item is bread but many other types of foods can be baked. Heat is gradually transferred " ...
, and
mints A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach given their association with natural byproducts ...
.


Acquisitions and growth

Aurora owns Pedanios GmbH, a wholesale importer, exporter, and distributor of medical cannabis in the European Union, based in Berlin, Germany. Pedanios is the EU's largest distributor of cannabis by volume of product sold. As of March 2018, it is one of three distributors to offer cannabis flowers sourced from both Canada and the Netherlands. In January, 2018, Aurora became the first private company to be granted a supply agreement to the Italian market through its German subsidiary Pedanios. Aurora announced on January 23, 2018 that the first tender would consist of three lots of different cannabinoid profiles totalling 100 kg. A statement from the company in early October 2019 reported a funding capacity for over 625,000 kg of cannabis per year, with sales and operations in 25 countries. Weeks later however, the company was reported to be having cash flow problems and the value of its stock had dropped significantly.


CanniMed takeover

On November 13, 2017, Aurora Cannabis delivered an all-stock takeover bid to CanniMed Therapeutics's board of directors, which became public on November 14. It claimed that it had the support of 38% of shareholders. CanniMed management responded by rejecting the offer, and proposed an alternative merger with Newstrike Resources, a recreational cannabis firm, instead. CanniMed also enacted a " poison pill" to fend off the acquisition by enacting a rights plan that would allow CanniMed shareholders to vote on the Newstrike deal. On November 20, Aurora launched a
hostile takeover In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to ...
bid for CanniMed, conditional on shareholders rejecting the Newstrike deal. The Ontario Securities Commission intervened in this, the first major hostile takeover bid in Canada's cannabis industry, ordering Aurora Cannabis Inc. to provide more disclosure regarding any ties to individuals "in a special relationship" with target CanniMed Therapeutics Inc. and blocking CanniMed from adopting the so-called "poison pill" defence. The ties were deemed unfounded by the Securities Commission. On January 17, 2018, Newstrike shareholders approved the proposed merger. On January 18, CanniMed postponed its shareholder vote on the Newstrike deal, submitting that it will hold talks with suitor Aurora Cannabis. On January 24, it was announced that Aurora Cannabis finally hammered out a deal to acquire CanniMed Therapeutics Inc. for $1.1 billion, and CanniMed dropped its plans to acquire Newstrike. In March 2018, Aurora completed their acquisition of Cannimed, with both parties agreeing to the transaction on friendly terms. This agreement brought Aurora's total patient count to 42,000 registered cannabis patients in Canada.


MedReleaf merger

In mid-May 2018, the company announced a
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
with MedReleaf in a $3.2 billion stock deal already approved by the directors of both companies. The transaction closed in July, with MedReleaf shareholders receiving 3.575 Aurora shares for each MedReleaf share they owned. After the merger closed, the combined company's production capacity stood at 570,000 kilograms of cannabis at its nine grow operations in Canada and two in
Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark ...
, if it uses all of the available capacity. The value of the new company could be as high as $7 billion, made it larger than
Canopy Growth Corporation Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario. In April 2019, Canopy was the world's largest cannabis company, based on the value of all shares, or market capitalization. At that t ...
with its market cap of $6.45 billion in 2018. It would have distribution agreements in a number of countries, including Germany,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
and Australia. MedReleaf's German partner filed damage claims against Aurora and MedReleaf in October 2018 for breaching an exclusive supply agreement. Cannamedical had sponsored MedReleaf's Markham EU-GMP certification and played a decisive role in the successful completion. In 2020, Aurora sold the former MedReleaf facility located in Exeter, Ontario.


Growing facilities

Aurora Mountain was Aurora's first facility, completed in 2015. It is a production facility in
Mountain View County Mountain View County is a municipal district in Division No. 6 in central Alberta, Canada. Located between the cities of Calgary and Red Deer within the Calgary-Edmonton corridor, its municipal office is located north of the Town of Didsbury. ...
. Aurora Vie is a , fully licensed, indoor production facility in
Pointe-Claire Pointe-Claire (, ) is a Quebec local municipality within the Urban agglomeration of Montreal on the Island of Montreal in Canada. It is entirely developed, and land use includes residential, light manufacturing, and retail. As of the 2021 ce ...
,
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
. It was the second licensed producer in Quebec, and was acquired in 2017 for $7 million when it was about 80% complete. In 2017, Aurora Cannabis began construction of Aurora Sky, an automated plant in
Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...
that it said would be capable of producing 100,000 kilograms of cannabis annually. The land is part of the acreage owned by the
Edmonton International Airport Edmonton International Airport, as of August 29, 2022, officially branded YEG Edmonton International Airport is the primary air passenger and air cargo facility in the Edmonton Metropolitan Region of the Canadian province of Alberta. Designat ...
. Construction on the Nordic 2 project in Denmark was stopped in November 2019 when the company's stock dropped to a two year low. The Aurora Sun project in Alberta was put on a temporary hold. These decisions would lead to a savings of $190 million. In 2021, Aurora shuttered its Aurora Polaris facility in Edmonton; it was sold in 2023. Aurora Sky was sold to Bevo Agtech in 2022, following a transaction in which Aurora took a 50.1 per cent stake in that company.


Testing

All products are tested by a third-party laboratory and the results are displayed on the company's website and mobile app. In March 2017, Aurora's online store and mobile app began providing public access to a simplified version of every Certificate of Analysis (CoA) for every cannabis product available. The system was developed in partnership with Anandia Labs Inc., a Canadian cannabis genetics and testing laboratory.


Retail

As of April 2019, Aurora had about 17 retail outlets in western Canada through its
strategic partnership A strategic partnership (also see strategic alliance) is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, ...
with Choom Holdings Inc. and acquisition of Clarity Cannabis Retail Stores, with 52 more store locations in development. In November 2019, Aurora opened an 11,000
square foot The square foot (plural square feet; abbreviated sq. ft, sf, or ft2; also denoted by '2) is an imperial unit and U.S. customary unit (non- SI, non-metric) of area, used mainly in the United States and partially in Canada, the United Kingdom, Bang ...
(1,022 square meters)
flagship A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
retail store in
West Edmonton Mall West Edmonton Mall (WEM) is a shopping mall in Edmonton, Alberta, that is owned, managed, and operated by Triple Five Group. It is the second most visited mall in Canada, after the Toronto Eaton Centre in Toronto, followed by Metrotown Mall in B ...
, making the store the largest cannabis retail space in Canada. Aurora acquired a stake in Alcanna Inc. (parent company of ''Nova Cannabis'' retail stores) in 2018, at one point owning 25% of the company. These shares were completely divested in June 2020.


References


External links


Aurora Cannabis Website
{{DEFAULTSORT:Aurora Cannabis Canadian companies established in 2006 Cannabis companies of Canada Cannabis in Alberta Companies listed on the Toronto Stock Exchange Medicinal use of cannabis organizations