The Audi Channel was a

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

satellite television Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna comm ...

channel Channel, channels, channeling, etc., may refer to: Geography * Channel (geography), in physical geography, a landform consisting of the outline (banks) of the path of a narrow body of water. Australia * Channel Country, region of outback Austral ...

, launched in the UK in 2005 by the

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...

car company

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

. It was broadcast

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

via Sky Digital, which is generally receivable in the United Kingdom, and the

Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 counties of the island of Ireland. The capital and largest city is Dublin, on the eastern side of the island. A ...

(although the Sky Digital output is also receivable in many mainland European countries). The Audi Channel was broadcast in the 4:3 aspect ratio, in standard definition.

History

The channel was developed by advertising agency

Bartle Bogle Hegarty Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles ...

, and made Audi the first advertiser in Europe to launch a self-promotional channel.

Programmes

The channel featured a variety of programmes, including "user-guide" information about Audi's

vehicles A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), wate ...

, in-depth model profiles,

test drive A test drive is the driving of a motor vehicle to assess its drivability or roadworthiness, and general operating state. A person who tests vehicles for a living, either for an automobile company, automotive media for review purposes, or a moto ...

celebrity Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...

interviews, historic features, new product launches, professional driving tuition, dealership profiles, coverage of

sporting event Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, t ...

s sponsored by Audi, including the "science of sport", and each round of the

DTM DTM may refer to: Sport * Deutsche Tourenwagen Masters, a motor-racing series staged annually in Germany since 2000 * Deutsche Tourenwagen Meisterschaft, a motor-racing championship staged in Germany from 1984 to 1995 Computing * Deterministic T ...

- the German Touring Car Championship.

Channel closure

The channel closed at midnight on 1 August 2009.

Similar channels

Audi Worldwide also have a web-only stream, called "Audi tv". It can be found a
https://web.archive.org/web/20080507211746/http://tv.audi.com/

References

External links

{{Audi Audi Defunct television channels in the United Kingdom Television channels and stations established in 2005 Television channels and stations disestablished in 2009