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Audax Groep is a Dutch print media and retail company, active also in Belgium. Its headquarters are located in
Gilze Gilze en Rijen () is a municipality in the southern Netherlands. The municipality contains four villages: Rijen, Gilze, Hulten and Molenschot. It is home to the Gilze-Rijen Air Base. Rijen grew in the 19th century due to its leather factories. P ...
. Audax was founded in 1958 by Jacques de Leeuw. Jacques de Leeuw led the company until 2017 when he was replaced by his son, Hubert de Leeuw. In 2019 he was replaced by Casper de Nooijer. In 2020, Hubert de Leeuw took over the lead again. In May 2021 Audax published an intention to sell off the Marskramer, Novy and Prima stores it had acquired in 2019. In August 2021, these were acquired by the toy chain
Otto Simon Otto Simon is a Dutch importer, distributor, and franchiser of toys and homeware, headquartered in Almelo. History The company was founded in 1911 by Otto Simon. At that time it was mainly a peddler company, specializing in beads and glassware. ...
.


Publishing

Audax Publishing publishes 11 magazines (figure for November 2020). Its most notables titles are
HP/De Tijd ''HP/De Tijd'' is a Dutch language monthly opinion magazine published by the Audax Groep. Its editorial offices are in Amsterdam, Netherlands. Alongside ''De Groene Amsterdammer'', ''Vrij Nederland'' and ''Elsevier'', it is one of the most influe ...
, Weekend, Party, and Mijn Geheim. Most titles were acquired from the
Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...
Sanoma Sanoma Corporation (, formerly SanomaWSOY) is Finland's largest media group. The company has media business in Finland and a learning business in Belgium, the Netherlands, Poland, Sweden, Norway and Spain, among others. The company is headquarte ...
concern. In 2018, Audax sold magazine publisher Cascade to
DPG Media DPG Media Group is a Belgian media company also active in the Netherlands and Denmark. It is owned by the Van Thillo family and employs some 6,000 people. Divisions The DPG Media Group operates through three national subsidiaries: * DPG Med ...
, parting from magazines ''Primo'', ''Eos'', ''Bahamontes'', ''Motoren & Toerisme'' and ''For Girls Only''. But for ''Primo'', DPG sold these magazines again. Audux Publishing also produces and prints books, calendars, and flyers for other companies and builds websites.


Retail


AKO

The Algemene Kiosk Onderneming (AKO) is a kiosk/bookstore chain with 72 stores throughout the Netherlands in November 2020. The company was founded in 1878 as the Amsterdamsche Kiosk Onderneming. Many shops are located at railway stations. A typical shop stores 1,500 books and 2000 magazines. Dutch and international newspapers, magazines, and books are sold. The stores also sell basic office supplies, greeting cards, lottery and football pool tickets, gift cards, tobacco products, light beverages, and sweets.


Bruna

Bruna is a Dutch bookseller. In addition to books it sells newspapers, magazines,
stationery Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) ...
, computer
software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
, and cards. In November 2020, Bruna operates 270 shops in the Netherlands. Bruna was founded in 1868. The company was led by
Henk Bruna Henk Bruna (11 June 1916 – 22 February 2008) was a Dutch publisher and director of the stationery and bookstore chain Bruna. He was a brother of A.W. (Abs) Bruna (1902–1996) and an uncle of the artist Dick Bruna Dick Bruna (born Hendrik Mag ...
from 1935 to 1982. ֿIts head office was in
Houten Houten () is a municipality in the Netherlands, in the province of Utrecht. Population centres The municipality consists of the following towns: * 't Goy * Houten * Schalkwijk * Tull en 't Waal Houten (town) The main town in the municipality is ...
until spring 2019, when as a cost-cutting measure it relocated to Amsterdam. Peet Vogels
"Bruna wil 100 nieuwe winkels, 'we zijn geen grijze muis meer'"
''
Algemeen Dagblad The ''Algemeen Dagblad'' () or ''AD'' () (English: "General Daily Paper") is a Dutch daily newspaper based in Rotterdam, Netherlands. History and profile ''Algemeen Dagblad'' was founded in 1946. The paper is published in tabloid format and is ...
'', 18 April 2019.
In early 2017, the book chain was in serious financial trouble; its main stockholders came to the rescue in February. In December 2017 the company was acquired by the publisher
Veen Bosch & Keuning Veen Bosch & Keuning (VBK) is a Dutch publishing group of fiction and nonfiction books that is active also in Belgium. It operates through multiple units. Its headquarters are located in Utrecht. History Bosch & Keuning was founded in 1925 whe ...
(VBK). Hanneke Chin-A-Fo and Toef Jaeger
"Winkelketen Bruna overgenomen door uitgeefconcern VBK"
''NRC Handelsblad'', 6 December 2017 (subscription required).
In late 2019, the company was acquired by Audax, the parent company of competing bookseller Algemene Kiosk Onderneming (AKO)."Bruna overgenomen door moederbedrijf van concurrent AKO"
''
De Volkskrant ''de Volkskrant'' (; ''The People's Paper'') is a Dutch daily morning newspaper. Founded in 1919, it has a nationwide circulation of about 250,000. Formerly a leading centre-left Catholic broadsheet, ''de Volkskrant'' today is a medium-sized c ...
'', 19 November 2019.
Floor Bouma
"Bruna en AKO-moederbedrijf Audax gaan samen verder"
'' NRC Handelsblad'', 18 November 2019.


Marskramer

Marskramer is a chain of 39 stores (in November 2020) that sell homeware. If the store is also a Toys2Play shop, it also sells toys. It was acquired by Audax in 2019 from the
Mirage Retail Group Mirage Retail Group (formerly Blokker Holding) is a Dutch company that owns several chains of stores.
.


Novy

Novy is a homeware and appliances store, founded in 1997. It is a subsidiary of Marskramer with 15 stores (November 2020). These, too, often double as Toys2Play stores. By province: * Gelderland, North Brabant – 4 stores each * Friesland – 3 stores * North Holland, South Holland, Utrecht, Zeeland – 1 store each


Prima

Prima is a homeware and appliances store. It is a subsidiary of Marskramer with 26 stores (November 2020). By province: * South Holland – 7 stores * Limburg, North Brants, Utrecht and Zeeland – 3 stores each * Drenthe and Overijssel – 2 stores each * Friesland, Gelderland, North Holland – 1 store each Prima stores often double as Toys2Play stores. For example, in Limburg 2 out of the 3 stores are also Toys2Play.


Read Shop

Read Shop is a network of 170 stores throughout the Netherlands that sell books, magazines, office supplies, tobacco products, and snacks.


References


External links


Official website
{{Bookstore chains Bookstores in the Netherlands Dutch companies established in 1958 Publishing companies of the Netherlands Retail companies of the Netherlands Companies based in North Brabant