"Attention" is a Korean-language song, and the debut single recorded by South Korean girl group

NewJeans NewJeans () is a South Korean girl group formed by ADOR, a subsidiary of Hybe Corporation. The group is composed of five members: Minji, Hanni, Danielle, Haerin and Hyein. The group pre-released their debut single "Attention" on July 22, 2022, ...

for their debut

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

(EP) '' New Jeans''. It was released by ADOR as the first single from the EP on July 22, 2022.

Background and release

On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept. The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play (EP), which was confirmed to contain four tracks, including two additional singles.

Composition

With a length of two minute and 58 seconds, "Attention" was described as having "a

groovy ''Groovy'' (or, less commonly, ''groovie'' or ''groovey'') is a slang colloquialism popular during the 1950s, '60s and '70s. It is roughly synonymous with words such as "excellent", "fashionable", or "amazing", depending on context. History The ...

'' je ne sais quoi'' highlighted by a bustling beat" and "

key change In music, modulation is the change from one tonality ( tonic, or tonal center) to another. This may or may not be accompanied by a change in key signature (a key change). Modulations articulate or create the structure or form of many pieces, a ...

s that jump between

major and minor In Western music, the adjectives major and minor may describe a chord, scale, or key. As such, composition, movement, section, or phrase may be referred to by its key, including whether that key is major or minor. Intervals Some intervals ...

which keeps its early 2000s R&B-influenced instrumentation minimal". NewJeans member Danielle participated in writing lyrics for the track.

Critical reception

Jang Jun-hwan wrote for '' IZM'' that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways".

Commercial performance

"Attention" debuted at number one and number two on the '' Billboard''s South Korea Songs and on the

Circle Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...

, respectively. It peaked at number one on the

in the chart issue dated August 14–20. Overseas, it debuted at number 26 on the

RMNZ Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded Mu ...

Hot Singles on the chart issue dated August 8, 2022. On the

Global 200 The Global 200 is the list of ecoregions identified by the World Wide Fund for Nature ( WWF), the global conservation organization, as priorities for conservation. According to WWF, an ecoregion is defined as a "relatively large unit of land or w ...

the song peaked at 54. In Singapore and Vietnam the song debuted at eleven.

Charts

Weekly charts

Monthly charts

Year-end charts

Accolades

Release history

References

{{NewJeans NewJeans songs 2022 songs 2022 debut singles Korean-language songs Billboard Korea K-Pop number-one singles Hybe Corporation singles