"Attention" is a
bugle call
A bugle call is a short tune, originating as a military signal announcing scheduled and certain non-scheduled events on a military installation, battlefield, or ship. Historically, bugles, drums, and other loud musical instruments were used fo ...
sounded as a warning that troops are about to be called to attention.
"Attention" was also used for custom
automobile horns in the 1930s and 1940s, and is most recognizable for that reason.
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References
Bugle calls
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