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Atlantic Station is a neighborhood on the northwestern edge of
Midtown Atlanta Midtown Atlanta, or Midtown, is a high-density commercial and residential neighborhood of Atlanta, Georgia. The exact geographical extent of the area is ill-defined due to differing definitions used by the city, residents, and local business ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
comprising a retail district, office space, condominiums, townhomes and apartment buildings. First planned in the mid-1990s and officially opened in 2005, the neighborhood's 138
acre The acre is a unit of land area used in the imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imp ...
s (558,000 m2) are located on the former
brownfield site In urban planning, brownfield land is any previously developed land that is not currently in use. It may be potentially contaminated, but this is not required for the area to be considered brownfield. The term is also used to describe land prev ...
of the
Atlantic Steel The Atlantic Steel Company was a steel company in Atlanta, Georgia with a large steel mill on the site of today's Atlantic Station multi-use complex. Atlantic Steel's history dated back to 1901 when it was founded as the Atlanta Hoop Compan ...
mill.


History

Atlantic Station is located on the site of the
Atlantic Steel The Atlantic Steel Company was a steel company in Atlanta, Georgia with a large steel mill on the site of today's Atlantic Station multi-use complex. Atlantic Steel's history dated back to 1901 when it was founded as the Atlanta Hoop Compan ...
mill, which opened in 1901. The steel mill was nearly closed in the mid-1970s, but it remained nominally operational primarily to avoid the huge costs it would have required to remediate the
soil contamination Soil contamination, soil pollution, or land pollution as a part of land degradation is caused by the presence of xenobiotic (human-made) chemicals or other alteration in the natural soil environment. It is typically caused by industrial activity ...
present after years of operation. Developer Jim Jacoby, who also redeveloped
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
's Marineland, began putting the project together in 1997 when his company became the property contractor of the land. The redevelopment of the land into what is now Atlantic Station was financed largely by private
investment Investment is the dedication of money to purchase of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as time, money, or effort. In finance, the purpose of investing i ...
, but was heavily supplemented by a special
tax A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...
district A district is a type of administrative division that, in some countries, is managed by the local government. Across the world, areas known as "districts" vary greatly in size, spanning regions or counties, several municipalities, subdivisions o ...
to pay for city tax bonds for
public utilities A public utility company (usually just utility) is an organization that maintains the infrastructure for a public service (often also providing a service using that infrastructure). Public utilities are subject to forms of public control and r ...
(
street A street is a public thoroughfare in a built environment. It is a public parcel of land adjoining buildings in an urban context, on which people may freely assemble, interact, and move about. A street can be as simple as a level patch of dirt, ...
s,
sidewalk A sidewalk (North American English), pavement (British English), footpath in Australia, India, New Zealand and Ireland, or footway, is a path along the side of a street, street, highway, terminals. Usually constructed of concrete, pavers, brick ...
s, and sewers). The development was originally planned to include of retail, office, residential space as well as of public parks. Its size encouraged the
Postal Service The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal syst ...
to award the neighborhood its own ZIP code: 30363. The project design was led by US architect, John Clark while working at Development Design Group Inc. (DDG), based in
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
. Atlantic Station was designed with
energy efficiency Energy efficiency may refer to: * Energy efficiency (physics), the ratio between the useful output and input of an energy conversion process ** Electrical efficiency, useful power output per electrical power consumed ** Mechanical efficiency, a ra ...
in mind and many of the buildings are LEED certified. Additionally, the project was developed to help mitigate
urban sprawl Urban sprawl (also known as suburban sprawl or urban encroachment) is defined as "the spreading of urban developments (such as houses and shopping centers) on undeveloped land near a city." Urban sprawl has been described as the unrestricted growt ...
and reduce
air pollution Air pollution is the contamination of air due to the presence of substances in the atmosphere that are harmful to the health of humans and other living beings, or cause damage to the climate or to materials. There are many different types ...
by allowing many more people to live and work within
walking Walking (also known as ambulation) is one of the main gaits of terrestrial locomotion among legged animals. Walking is typically slower than running and other gaits. Walking is defined by an 'inverted pendulum' gait in which the body vaults o ...
distance of most everyday things they need, with many alternative transportation options nearby. The proposed
BeltLine The Atlanta BeltLine (also Beltline or Belt Line) is a open and planned loop of multi-use trail and light rail transit system on a former railway corridor around the core of Atlanta, Georgia. The Atlanta BeltLine is designed to reconnect nei ...
transit/ greenway project is expected to pass within a few miles of the development. In October 2003, the very first residents moved into the development. The 17th Street bridge was completed in January 2004 and the first round of retail establishments opened in October 2005. Atlantic Station received the
EPA The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it be ...
's 2004 Phoenix Award as the Best National Brownfield Redevelopment, as well as the
Sierra Club The Sierra Club is an environmental organization with chapters in all 50 United States, Washington D.C., and Puerto Rico. The club was founded on May 28, 1892, in San Francisco, California, by Scottish-American preservationist John Muir, who be ...
's 2005 America's Best New Development Projects listing. In July 2005, a pre-dawn fire completely destroyed a large wood-frame residential building under construction. Two days later, it was ruled
arson Arson is the crime of willfully and deliberately setting fire to or charring property. Although the act of arson typically involves buildings, the term can also refer to the intentional burning of other things, such as motor vehicles, wat ...
after a major investigation. In addition to the destruction of the 65-unit Element building, which was only framed-in at the time, another 80 inhabited units at the Art Foundry across Mecaslin Street had damage to the facade, including scorching, broken windows, and melted miniblinds. At least five million dollars of damage was done to the buildings, 18 cars parked on the street were destroyed and another 7 were seriously damaged from the intense heat. In a joint venture, North American Properties Atlanta, founded by Mark Toro, and CB Richard Ellis Investors closed on the purchase of Atlantic Station's retail component on December 31, 2010. Toro and the NAP management launched a social media blitz, attended community meetings and real estate symposiums to openly discuss challenges, such as crime, and invite feedback. Toro's vision to transform Atlantic Station included new retail, new restaurants, better parking and a renewed effort to make Atlantic Station a destination for in-town residents. On October 1, 2015, Atlantic Station's retail core was officially sold to Hines Interest Limited Partnership with an unnamed joint financial partner. On the night of November 26, 2022, several people opened fire in the Atlantic Station neighborhood, multiple people were reported shot.


Layout

Atlantic Station comprises three distinct areas that are lined along 17th Street between the
Downtown Connector In Downtown Atlanta, the Downtown Connector or 75/85 (pronounced "seventy-five eighty-five") is the concurrent section of Interstate 75 and Interstate 85 through the core of the city. Beginning at the I-85/ Langford Parkway interchange, ...
and
Northside Drive Northside Drive is a road in Atlanta which begins on Whitehall Street in Castleberry Hill just north of Interstate 20 in Georgia, Interstate 20 (I-20), and ends by abruptly turning right near the Chattahoochee River in Sandy Sprin ...
, the District, the Commons, and the Village. The District is where most of Atlantic Station's retail and office space is located. Opened on October 21, 2005, it was constructed in the style of an outdoor mall, with choices of shopping, dining, and a 16-screen Regal
movie theater A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
. Above the retail levels is an additional two to three stories of condominiums. With the 7,200-space parking garage underneath, the shopping area is pedestrian-friendly and many of the surface level streets are often closed off for special events. The southwest corner of The District is home to the 26-story, TWELVE Hotel and Residences Atlantic Station, which was completed in December 2005. In addition, townhomes constructed in 2004 line 16th Street one block south of The District. The District's office space is located along the six-lane 17th Street Corridor, and is home to the 22-story tall 171 17th Street, known as the
Wells Fargo Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
Building and completed in 2004, and the 17-story 201 17th Street, completed in 2007. Developed by AIG Global Real Estate, 171 17th Street was awarded the silver certificate in the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) Core and Shell Development program. 171 17th Street became the first-ever LEED Silver-Core and Shell certified high-rise office building, and the first high-rise office building in Georgia to receive any LEED certification. The 25-story
BB&T BB&T Corporation (previously known as the Branch Banking and Trust Company) was one of the largest banking and financial services firms in the United States, based in Winston-Salem, North Carolina. In 2019, BB&T announced its intentions to merge ...
Tower at 271 17th Street was completed in 2009, becoming Atlantic Station's tallest office tower. 271 was designed by
tvsdesign TVS is an architecture, planning, and interior design firm in Atlanta. History Founded in 1968 by Bill Thompson, Tom Ventulett, and Ray Stainback, tvsdesign has designed several notable buildings in greater Atlanta and beyond throughout the yea ...
and built by
Brasfield & Gorrie Brasfield & Gorrie, LLC, headquartered in Birmingham, Alabama, is one of the United States' largest privately held construction firms, providing general contracting, design-build, and construction management services for a wide variety of markets. ...
. The Commons is home to many low-rise
condominium A condominium (or condo for short) is an ownership structure whereby a building is divided into several units that are each separately owned, surrounded by common areas that are jointly owned. The term can be applied to the building or complex ...
s,
apartment An apartment (American English), or flat (British English, Indian English, South African English), is a self-contained housing unit (a type of residential real estate) that occupies part of a building, generally on a single story. There are ma ...
s,
townhome A townhouse, townhome, town house, or town home, is a type of terraced housing. A modern townhouse is often one with a small footprint on multiple floors. In a different British usage, the term originally referred to any type of city residence ...
s, and a large man-made stormwater retention pond that is located within the median of 17th Street. The Village is located on the westernmost portion of Atlantic Station, along 16th Street, and comprises an
IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...
store that opened in 2005, as well as two apartment complexes.


Retail

Current tenants include
Athleta ''Athleta'' is a genus of sea snails, marine gastropod mollusks in the family Volutidae. Species Species within the genus ''Athleta'' include: * '' Athleta abyssicola'' (Adams & Reeve, 1848) * † ''Athleta affinis'' (Brocchi, 1814) * '' A ...
,
The Athlete's Foot The Athlete's Foot (TAF) is a global retailer of athletic inspired lifestyle and streetwear — footwear, apparel and accessories. Its global headquarters are located Stans, Switzerland and US headquarters in Atlanta, Georgia. In 1971, David ...
,
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The Falcons joined th ...
Official Team Store,
Atlanta United Atlanta United FC, commonly known as Atlanta United, is an American professional soccer club based in Atlanta that competes in Major League Soccer (MLS) as a member of the league's Eastern Conference. Founded in 2014, Atlanta United began pl ...
Official Team Store,
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
,
Banana Republic In political science, the term banana republic describes a politically unstable country with an economy dependent upon the export of natural resources. In 1904, the American author O. Henry coined the term to describe Honduras and neighboring ...
,
Bath & Body Works Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across 6 continents. In 1997, it was the largest bath shop chain in ...
, Cellairis,
Dermalogica Dermalogica is an American personal care company headquartered in Carson, California. Its products include cleansers, exfoliants, toners, masques, eye treatments, and moisturizers, as well as an acne treatment line for teens. Dermalogica has p ...
,
Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...
, DSW, Earth and Sky Creations, Express, The Eye Gallery, Fab'rik, Francesca's, Gap, H&M, Icing,
IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...
, It'Sugar, Jos A. Bank, Journey's, Kate's, Kinnucan's,
LA Fitness LA Fitness (doing business as LA Fitness International LLC) is an American gym chain with more than 700 clubs across the United States and Canada. The company was formed in 1984 and is based in Irvine, California. History LA Fitness was founde ...
, Loft, Lush Nail Bar,
Old Navy Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its ...
,
Publix Publix Super Markets, Inc., commonly known as Publix, is an employee-owned American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and ...
,
Regal Cinemas Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain headquartered in Knoxville, Tennessee. A division of Cineworld, Regal operates the second-largest theater circuit in the United States, with over 7,200 screens i ...
,
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
, Tervis,
Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
, West Elm, and Z Gallerie.


Restaurants

Current restaurant tenants include Atlantic Grill, BGR The Burger Joint,
California Pizza Kitchen California Pizza Kitchen (CPK) is an American casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, United States ...
, Bantam & Biddy,
Great American Cookies Great American Cookie Co., doing business as Great American Cookies is an American chain of independently owned and operated franchised stores that specialize in gourmet cookies, especially cookie cakes. It has over 290 stores in the U.S., part ...
,
Kilwins Kilwins, also known as Kilwins Chocolates, is an American company, specializing in confectioneries such as candy, ice cream, and fudge. In 1947, Katy and Don Kilwin opened the first location in Petoskey, Michigan and the company is still headquar ...
Chocolates & Ice Cream, NaanStop, The Pig & the Pearl, Subway, Yard House, Salata, Gyu Kaku, Poke Bar, Envegan, and Allora.


Attractions

The Premier Exhibition Center at Atlantic Station is currently home to the exhibit '' Bodies: The Exhibition''.


Millennium Gate

Adjacent to the Commons pond is the
Millennium Gate The Millennium Gate Museum (also known as The Gate) is a triumphal arch and Georgia history museum located in Atlanta, on 17th Street in the Atlantic Station district of Midtown. The monument celebrates peaceful accomplishment . History The Mill ...
, an $18 million arch intended to celebrate peaceful accomplishment, with special attention paid to Georgia's rich history and people. The Millennium Gate opened July 4, 2008. As of 2008, it is the largest classical monument to have been dedicated since completion of the
Jefferson Memorial The Jefferson Memorial is a presidential memorial built in Washington, D.C. between 1939 and 1943 in honor of Thomas Jefferson, the principal author of the United States Declaration of Independence, a central intellectual force behind the A ...
in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
Hugh Petter of ADAM Architecture was commissioned by the National Monuments Foundation to work alongside National Monuments director, Rodney Cook Jr., to develop the initial concepts into the final architectural design. The design is embellished with a sculptural allegory by Alexander Stoddart, telling the story of peaceful accomplishment over the last 2000 years. It houses of gallery space, featuring traditional and modern exhibits. Collections of artifacts and family histories contribute to exhibits showcasing the pioneering and philanthropic spirit behind the development of Atlanta. Other exhibits include a recreation of the 1928 Rhodes-Robinson House foyer located on West Paces Ferry Road and a recreation of Thomas K. Glenn's office. Mr. Glenn, the late chairman of
Trust Company A trust company is a corporation that acts as a fiduciary, trustee or agent of trusts and agencies. A professional trust company may be independently owned or owned by, for example, a bank or a law firm, and which specializes in being a trust ...
bank, in the 1930s ran Atlantic Steel, previous owner of the land that is now Atlantic Station. Glenn's family is among the project's supporters. The Millennium Gate has been greeted with puzzlement regarding its purpose, and it has been criticized by Modernists for its historic references. To this, New York sculptor George Kelly responds that "People are more drawn to tradition. It's the scale of it, it's the warmth of it. The word is beauty." Because of its proximity to the
IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...
furniture store, some observers have given it the nickname "Arc d’Ikea." The Gate's exhibits are open to the public. The rooftop
penthouse Penthouse most often refers to: *Penthouse apartment, a special apartment on the top floor of a building *Penthouse (magazine), ''Penthouse'' (magazine), a British-founded men's magazine *Mechanical penthouse, a floor, typically located directly u ...
, Foyer gallery, and Oval Lawn are available for weddings, conferences, and other events by booking only. The Millennium Gate also serves as a
museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these ...
, but is only open to the public by appointment.


Transportation

The primary roadway access to and through Atlantic Station is an extension of 17th Street constructed by the developers. As part of the project, the Georgia Department of Transportation erected the yellow 17th Street bridge over the I-75/85
Downtown Connector In Downtown Atlanta, the Downtown Connector or 75/85 (pronounced "seventy-five eighty-five") is the concurrent section of Interstate 75 and Interstate 85 through the core of the city. Beginning at the I-85/ Langford Parkway interchange, ...
expressway that separated Atlantic Station and the
Home Park Home Park is a football stadium in Plymouth, England. The ground has been the home of Football League One club Plymouth Argyle since 1901.
residential neighborhood from the rest of Midtown. Controversy developed at the time of construction not only because of the bridge's unusual yellow color, but also for GDOT's insistence that the bridge and street meet suburban highway standards. Indeed, the bridge is eight lanes wide, and the enormous right-of-way afforded to 17th Street east of the bridge lacks street parking and utilizes an unusual arrangement of placing street trees and lamps at the edge of the adjacent buildings' property lines instead of against the street. Motorcycles are not allowed. The section of the Street west of the bridge consists of four through-lanes of traffic, in addition to a
bus lane A bus lane or bus-only lane is a lane restricted to buses, often on certain days and times, and generally used to speed up public transport that would be otherwise held up by traffic congestion. The related term busway describes a roadway ...
,
bike lane Bike lanes (US) or cycle lanes (UK) are types of bikeways (cycleways) with lanes on the roadway for cyclists only. In the United Kingdom, an on-road cycle-lane can be firmly restricted to cycles (marked with a solid white line, entry by motor v ...
, and turning lanes in each direction, also lacking street parking. Access to public transportation is provided via a free shuttle that runs every 5–15 minutes to the Arts Center MARTA rail station and MARTA bus route (110 Peachtree St./"The Peach" ), which also serves the Arts Center Station. A railroad line runs along the northern border, but passenger service on the
Crescent (Amtrak) The ''Crescent'' is a daily long-distance passenger train operated by Amtrak in the eastern United States. It operates daily between Pennsylvania Station in New York City and Union Passenger Terminal in New Orleans as train numbers 19 and 20 ...
is available only at the Peachtree Station in Brookwood, one walking mile away. In April 2011, the city of Atlanta submitted a grant application seeking $22.5 million to relocate that station to the Atlantic Station community. Shuttle service is also provided by Lanier Parking Solutions, for
Georgia Tech The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
students in the student apartments, the Flats. Despite the pedestrian-friendly arrangement of much of the eastern section of the project, parking is inexpensive (first two hours of deck parking is free) and easily available in underground parking decks; indeed most visitors arrive by car.


References


External links

* *
Official Millennium Gate website
{{Shopping malls in Georgia (U.S. state) 2022 mass shootings in the United States Shopping malls in the Atlanta metropolitan area Neighborhoods in Atlanta Buildings and structures in Atlanta Mass shootings in Georgia (U.S. state) Mixed-use developments in Georgia (U.S. state) New Urbanism communities Edge cities in the Atlanta metropolitan area Ersatz downtowns